Student Academic advisor r for 4+ years for college students. Assist with major requirements, internships, and post-grad opportunities. Event producer for internal and external events for the university and student population. Undergraduate student recruiter, local and national high schools, and community college transfer students from throughout California.
Manager, Programs and Industry Relations with the CSU Hospitality & Tourism Alliance for over 3 years. Created outreach programs for all 15 campuses within the CSU system with hospitality, recreation, and tourism programs between the campuses and industry leaders to produce high-impact experiences for our students. Produced events to facilitate relationships, from alumni events 30 to Advisory Board and Program Chair Summits with 45 attendees.
Account & Sales Director with 20+ years in sales, events, and the hospitality industry. Managed 2 Sales Managers with training and mentoring for a $3 million Sales Goal, including my annual goal of $1M to $1.25M individual sales goal. Managed 2 Account Coordinators with training and processes to effectively support the Sales & Operations teams.
Overview
24
24
years of professional experience
Work History
Student Experience Manager
San Diego State University Research Foundation
03.2021 - Current
Successfully transitioned into higher education, advising hundreds of students through their 2-4 year journey in Recreation & Tourism Management.
Increased enrollment in the program by 40% in new student enrollment post-COVID with creative and consistent recruitment strategies.
Managed Trade Show Booth at one of the largest Meetings & Events Trade Shows in the industry, IMEX, in 2023 and 2024, and I am currently working on IMEX America 2025. Created an inviting lounge setup, innovative speakers, and technology support to attract attendees for education and brand awareness.
Director, Programs & Industry Relations
San Diego State University Research Foundation
03.2021 - Current
Facilitated 4 in-person meetings with Department Chairs over 15 campuses within the CSU system, acting as liaison between C Level industry professionals, 15 campuses, and our students.
Partnered with the program leaders, assisted in initiating, cultivating, and developing potential sponsorships and new internships or post-graduate careers for 650 CSU students.
Cultivated and strengthened lasting industry relationships using strong issue resolution and dynamic communication skills.
Director of Sales
Arrangements Unlimited
01.2010 - 07.2020
Directed company sales efforts to reach/exceed annual goals of $1M to $1.25M while acting as team leader to 2 direct reports.
Supervised 2 Sales Managers and 2 Account Coordinators, supported creative proposal writing, engaged in outbound sales calls to lead sources (hotel teams, convention & visitor bureaus), and client gifts
Qualified for the 2019 DMC Network Director's Club Incentive Trip for sharing over $800,000 of business with other DMC Network partners across the country. Out of 225 global salespeople, I was one of four salespeople who won the trip to Vancouver, BC, to attend the SITE Annual Conference, with all expenses paid.
Established long-term, repeat clients.. Developed a key relationship with a high-level client over 8 years across the country, adding revenue of over $1.2 million through the course of our partnership.
Connected with prospects through trade shows, cold calling, and local-area networking.
Senior Sales Manager
Arrangements Unlimited
01.2006 - 01.2010
Maintained top sales goal of $750,000-$1M in annual sales
Supervised 3 Sales Managers and tasked them to nurture 3-4 key hotel properties to support sales goals. Coached them on enhancing their sales presentations to close more destination business.
Managed corporate meetings, association meetings, and incentive meetings for 20-1,200 guests.
Produced a noteworthy, memorable Sales Launch for a medical device company through a 400-person teambuilding event on the Flight Deck of the USS Midway.
Sales Manager
Arrangements Unlimited
01.2002 - 01.2006
Sales Manager promotion within less than 2 years of opening the business. My focus was on driving inbound and outbound sales.
Handled customer relations issues, enabling quick resolution and client satisfaction.
Attended industry events and conventions to explain sales opportunities.
Prepared sales presentations for clients showing the success and credibility of our services.
Education
General Studies -
Wright State University
Dayton, OH
Hospitality & Tourism Management Certification Program -
Florida State University
Skills
Sales & Marketing Expertise (20% YoY average growth) O
Organizational Leadership (Led team of 4 across 2 departments)
Software & Systems: Canva, Slack, Zoom, Microsoft Suite
Microsoft Office (Word, Excel, PowerPoint)
Affiliations
Meeting Planner International (MPI) since 2005; Society for Incentive Travel Excellence (SITE) since 2016-2019.
Interests
I enjoy helping others and giving back to the community I am a volunteer field representative for a natural nutbutter company that helps train and support women coming out of adversity with job training skills and experience
Hiking in our southern California area mountains is where you'll find me during my off work days Those days provide me challenges, strength, and serenity in an every changing world
Timeline
Student Experience Manager
San Diego State University Research Foundation
03.2021 - Current
Director, Programs & Industry Relations
San Diego State University Research Foundation
03.2021 - Current
Director of Sales
Arrangements Unlimited
01.2010 - 07.2020
Senior Sales Manager
Arrangements Unlimited
01.2006 - 01.2010
Sales Manager
Arrangements Unlimited
01.2002 - 01.2006
General Studies -
Wright State University
Hospitality & Tourism Management Certification Program -