Cornelia Cifelli
LinkedIn.com/in/corneliacifelli
Summary
Seasoned professional with 20 years of experience driving strategic partnerships, engagement initiatives, and marketing programs. Proven success driving multi-million-dollar initiatives with brands such as Mercedes-Benz and Domino’s, and with organizations including the WNBA, MLB, NASCAR, and NCAA institutions, as well as nonprofit, education, and government partners. Known for building high-impact strategies that strengthen brand visibility, engage diverse audiences, and create sustainable talent and revenue pipelines that advance branding development goals.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Corporate Partnerships and Outreach Strategy
BlueForge Alliance
05.2023 - Current
- Lead multi-million-dollar projects that strengthen community outreach, education, and workforce efforts, helping grow talent pipelines, brand visibility, and overall awareness for Navy and DoD initiatives.
- Partner with MLB, WNBA, NCAA, NASCAR, universities, community colleges, influencers, and technical schools to build sponsorships, branding campaigns, talent pipelines, internships, events, and training programs aligned with Navy defense manufacturing needs.
- Act as a subject-matter expert to ensure partnerships, sponsorships, and marketing campaigns are strategically aligned and executed effectively, maximizing impact and ROI for Department of Defense recruitment and investment initiatives.
- Develop, negotiate, and oversee strategic partnerships and external vendor relationships, ensuring agile, high-impact solutions, and marketing needs are delivered, aligned to contract agreements.
- Collaborate with specialized government organizations and national educational leaders to foster awareness, create industry growth, develop supplier diversity, and increase market visibility.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Led philanthropic initiatives, enhancing the organization's community engagement and social impact.
Global Manager, Recruitment Marketing and Strategic Partnerships
Jacobs
01.2022 - 03.2023
- Boosted applications by 20% by improving attraction and sourcing strategies, strengthening employer brand messaging, and collaborating with global partners to expand social impact reach.
- Worked with Global HR and Talent Leadership to improve sourcing strategies, enhance candidate experience, and strengthen partnership-driven pipelines.
- Build and manage an end-to-end pipeline of qualified talent through brand partnerships and attraction efforts that align with business needs and brand values.
- Led talent attraction campaigns that humanized brand messaging and supported partnership initiatives, social impact goals, and cross-team recruitment needs, reaching over 1.2M LinkedIn followers across all business lines.
- Built global recruiting, retention, and inclusion strategies that lowered cost-per-hire 15% while working with cross-functional partners to support long-term workforce and community development.
- Developed and implemented social media strategy, including marketing plans that leverage social media outlets: Facebook, LinkedIn, YouTube, and Instagram.
Sr. Strategist for Global Outreach Attraction and Employer Branding
Halliburton
08.2018 - 06.2021
- Developed a global reputation strategy for Glassdoor and Indeed, increasing the overall company rating by 1.1%.
- Created and executed the organization's recruitment marketing social media strategy, increasing followers by over 100K.
- Assisted in diversity and inclusion marketing initiatives by developing digital content that maintained a minimum of 7% headcount globally.
- Developed the organization's social media strategy, including marketing plans that leverage social media outlets: Facebook, LinkedIn, YouTube, Instagram, TikTok, and Snapchat.
- Created and managed sources to build passive candidate pipelines to support Diversity and Inclusion marketing initiatives.
- Coordinated social media activities and campaigns with University Recruiting to support business talent needs for early careers.
- Partnered with Global HR and Global Talent Attraction teams to create sourcing strategies for candidate experience and retention efforts.
Sr. Digital Outreach Strategist
NuCerity International Inc.
08.2016 - 08.2018
- Advanced mission-driven partnerships to close market gaps translating insight into new business opportunities that supported sustainable revenue growth.
- Activated brand impact driven partnerships through storytelling and outreach, including Glassdoor and Indeed launches, increasing media engagement from 0.23% to 1.8%.
- Partnered with data and insights teams to optimize performance, turning social channels into measurable growth drivers that exceeded business and impact goals.
- Developed and implemented brand marketing strategies with clear market identity, compelling brand and product messaging and credibility, that drive emotional connection, engagement, and loyalty.
Director of Digital Media Marketing
Social Media Management International (SMMI)
01.2015 - 08.2016
- Collaborated with Mercedes-Benz, Domino's, and other top-tier brands to drive sales growth and increase brand consideration through targeted, data-driven marketing campaigns.
- Monitored and provided strategic recommendations with analytic tracking on page visits to decrease bounce rates by more than 30%.
- Developed a digital strategy and execution for 35 brands, including 5 Fortune 500 companies, enhancing online presence and brand engagement.
- Partnered with 10+ organizations to share employee success stories, boosting workplace culture, and supporting retention efforts.
Digital Marketing Outreach Manager
REMAX Real Estate Group
02.2012 - 01.2015
- Coordinated digital media and email campaigns, boosting brand awareness by 56%.
- Produced over 150 social media lead applications each quarter, enhancing outreach pipeline efforts.
- Monitored and adjusted brand marketing plans using campaign performance data, resulting in a 15% increase in engagement.
Sr. Digital Market Brand Manager
KTJ LLC
05.2010 - 01.2015
- Coordinated targeted social media campaigns, increasing website traffic by 125% over six months.
- Negotiated 5+ social media collaborations with vendors and external partners, boosting engagement by 30%.
- Developed three detailed buyer personas using market research to guide targeted marketing strategies.
MultiMedia Strategist
Houston Chronicle
02.2010 - 03.2012
- Coordinated marketing campaign communication between five organizations, enhancing collaboration on digital newspaper initiatives.
- Boosted social and website click rates from 10,000 to over 15,000 monthly.
- Published weekly, the 70-page InMotion magazine serves 25,000 readers; leading editing and production with a team of 10.
Social Digital Media Specialist
Texas State University
09.2006 - 01.2010
- Planned and executed networking, community events, and contests, reaching 25,000 students, boosting engagement, and event attendance.
- Developed and launched a multi-channel engagement strategy targeting over 25,000 participants.
- Increased social media follower count by over 10,000 followers, with strategic outreach campaigns.
Education
Master of Science - Digital Audience Strategy and Consumer Behavior
Arizona State University
Bachelor of Communications - Advertising and Consumer Science
Texas State University
Skills
- Brand management and building
- Strategic partnerships and alliances
- Outreach and digital strategy
- Contract and Program negotiation and management
- Resource allocation and risk management
- Corporate communications and relations
- Customer relationship management (CRM)
- Fundraising events and initiatives
- Vendor relationship management
- Corporate social responsibility
Certification
- Advanced Social Media Strategy Training and Certification
- Google AdWords
- Hootsuite Certified Professional
- Yext Certified Partner
- Social Media Certification
Publications
- Consumer Marketing in Today's Age
- How Do You Balance Original and Repurposed Content in Your Digital Strategy?
- How Do You Align Your Digital Content and Messaging With Your Customer Segments and Personas?
Timeline
Director of Corporate Partnerships and Outreach Strategy
BlueForge Alliance
05.2023 - Current
Global Manager, Recruitment Marketing and Strategic Partnerships
Jacobs
01.2022 - 03.2023
Sr. Strategist for Global Outreach Attraction and Employer Branding
Halliburton
08.2018 - 06.2021
Sr. Digital Outreach Strategist
NuCerity International Inc.
08.2016 - 08.2018
Director of Digital Media Marketing
Social Media Management International (SMMI)
01.2015 - 08.2016
Digital Marketing Outreach Manager
REMAX Real Estate Group
02.2012 - 01.2015
Sr. Digital Market Brand Manager
KTJ LLC
05.2010 - 01.2015
MultiMedia Strategist
Houston Chronicle
02.2010 - 03.2012
Social Digital Media Specialist
Texas State University
09.2006 - 01.2010
Master of Science - Digital Audience Strategy and Consumer Behavior
Arizona State University
Bachelor of Communications - Advertising and Consumer Science
Texas State University