Summary
Overview
Work History
Education
Skills
Websites
Timeline
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CORNELYA DORBIN

Atlanta,GA

Summary

Business Development Executive Growth-focused and top-performing senior director offering 16 years of accomplished experience in streamlining all business development initiatives, equipped with a Master's degree in Public Administration. Proven success in developing and deploying robust strategies and action plans aligned with corporate objectives to maximize profitability. Demonstrated capacity to conduct in-depth market research and analysis mitigating potential risks. Instrumental in amplifying customer satisfaction and retention by retaining effective client-centered initiatives. Aptitude for directing successful contracts and agreements negotiations in line with company prospects. Proficient in leading and developing cross-functional teams aimed at accomplishing and surpassing set quotas while serving in a fast-paced, deadline-driven, and competitive environment. Excel at coordinating with c-suite executives and key clients to achieve long-term organizational goals within stringent time frames. Skilled in leading all facets of project and outreach program management while adhering to stringent budgetary and time constraints.

Overview

18
18
years of professional experience

Work History

Director of Outreach

Emory University
04.2012 - Current
  • Developed consumer-focused outreach campaign that increased clinical trial enrollment for underrepresented groups from 12% in 2012 to 45% in 2023
  • Reached this milestone by implementing strategy plan focused on inclusion, equity, and diversity with success
  • Director of Outreach and Recruitment with more than 15 years of expertise boosting clinical trial enrollment and retention
  • Fostered collaborations with key players, Food and Drug Administration (FDA), Centers for Disease Control and Prevention (CDC), and National Institutes of Health, to expand health equality initiatives
  • Pioneer in promoting diversity and inclusion in clinical trials, including goal-setting, coordination of initiatives, community involvement, strategy implementation, external promotion, and information sharing to advance diversity and health equity nationally
  • Coordinated with corporate marketing and sales departments to create and manage email campaigns, social media promotions, and other marketing initiatives
  • Developed culturally sensitive programs tailored to meet the specific needs and preferences of the diverse communities served
  • Effective Team Leadership: Manage and guide groups of one thousand or more individuals as well as staff teams, ensuring daily activities run efficiently
  • Talent Development: Find, train, and assess diverse group of team members to guarantee high standards of service
  • Educational Outreach: Creates public awareness campaigns, for healthcare providers (HCPs), and allied health professionals using patient learning theory and educational intervention techniques
  • Strategic Goal Achievement: Maximize brand awareness while meeting consumer needs through long-term goals, strategies, and action plans
  • Revenue Growth: By skillfully employing scarce resources in line with institutional priorities, revenue increased by more than $2 million
  • Recruitment Excellence: Doubled efforts at recruitment and retention for people with median age of 67 by utilizing evidence-based techniques
  • Marketing Prowess: By utilizing strong marketing abilities, member attendance was strategically grown from 75 to 415 in just 18 months
  • Tech-Savvy Engagement: Salesforce, Microsoft Teams, MailChimp, Cascade, and Survey Monkey were used to improve audience engagement
  • Trusted advisor who built close ties with media outlets
  • Evaluated program effectiveness using data-driven assessments, enhancing future outreach efforts accordingly
  • Enhanced brand visibility by creating engaging marketing materials and promoting events on social media channels
  • Fostered inclusive environment within organization by promoting diversity and inclusion practices among staff members
  • Assessed community needs through regular surveys and feedback sessions, informing future program development priorities
  • Enhanced brand visibility by creating engaging marketing materials and promoting events on social media channels.

Executive Director

Arkansas Cancer Coalition
08.2008 - 03.2012
  • Effectively managed and conducted Federal/State cooperative agreements, aligning them with ACC's cancer objectives
  • Actively engaged with thousands of stakeholders to maximize program deliverables
  • Implemented membership satisfaction surveys to measure satisfaction, enabling continuous improvement and enhanced collaboration; led expansion of program interventions for disparate populations by securing funding; recruited Coalition leadership for committees, boards, and ad hoc working groups, fostering a diverse and dynamic team
  • Led a successful company turnaround, increasing revenue from $100k to $900k in under two years
  • Created end-to-end marketing programs enhanced patient, healthcare provider, and public engagement
  • Facilitated expansion of tobacco tax in Arkansas and increased health programs exceeding $180 million through grantors, healthcare entities, and Step-Up Coalition
  • Lead Arkansas Cancer Coalition (ACC) to two consecutive national awards in less than three years to from control program led by former president George H W Bush called C-Change
  • 98% satisfaction rate was obtained from membership satisfaction survey
  • Designed and oversaw program interactions to encourage and maximize participation from patients, medical professionals, and the public
  • Oversaw ACC's yearly cancer conference, which united participants, encouraged creativity, and advanced goals of Coalition
  • Led development and administration of 14 Cancer Plan grants totaling $1.8M
  • Oversaw $1 million budget, ensuring steady revenue streams and meticulously monitoring and inspecting thorough financial records.

Media & Public Relations Section Chief

Arkansas Department of Health
07.2006 - 07.2008
  • Oversaw daily media relations initiatives and digital marketing goals using a $2.4 million budget for state and local marketing campaigns
  • Increased team productivity by putting in place optimized daily operations processes and procedures
  • Organized and led workshops with CDC, American Legacy Foundation, SOPHE, and other national and state organizations
  • Designed and carried out PR initiatives that complemented marketing plans of clients
  • Compiled research and reports, wrote press releases and stories, and presented ideas to media
  • Set up speaking engagements, interviews, and other media opportunities
  • By developing and putting into practice an outreach media productivity plan, new engagement increased by 13%
  • Started a counter-marketing initiative to address underrepresented populations' health disparities to improve smoking cessation rates
  • Designed and carried out training courses to give technical support to both internal and external partners in order to strengthen tobacco counter-marketing initiatives
  • Developed the first media contract quality control system to ensure that contract deliverables were met
  • Selected by upper management to serve as chair of the RFP review process Evaluation Committee
  • Employed, trained, and assessed employees growth and professional development
  • Assist with requests and questions from media organizations; verify the reliability of sources; and work with associates on content creation
  • Conducted interviews with shareholders, locals, and product users to create content that was rich in information and pitched to public for promotional campaigns
  • To protect corporate integrity and preserve image and reputation, provided factually accurate and properly written responses to crisis circumstances
  • Supervised third-party suppliers' expenses and negotiate terms of their contracts within allocated budget
  • Reduced overhead costs, identifying and eliminating unnecessary expenses in department budget.

Education

Master of Public Administration (Magna Cum Laude) -

Webster University
05.2003

Skills

  • Business Development & Management
  • Marketing and Public Relations
  • Contract Negotiation
  • Budgeting & Forecasting
  • Event Management & Brand Optimization
  • Program Management & Evaluation
  • Client Satisfaction & Retention
  • Cost & Revenue Optimization
  • Team Development & Leadership
  • Vendor Management
  • Recruitment & Onboarding
  • Market Research & Analysis
  • Media Relations
  • Nonprofit experience

Websites

Timeline

Director of Outreach

Emory University
04.2012 - Current

Executive Director

Arkansas Cancer Coalition
08.2008 - 03.2012

Media & Public Relations Section Chief

Arkansas Department of Health
07.2006 - 07.2008

Master of Public Administration (Magna Cum Laude) -

Webster University

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CORNELYA DORBIN