Corrie Primm
Charlotte ,NC
Summary
Senior manager with extensive experience delivering high-impact live events in the sports and entertainment industry. Proven track record of managing large-scale, high-pressure events from concept through execution, leading cross-functional teams, and overseeing complex logistics, production, and budgets. Strategic, detail-oriented, and known for creating exceptional fan and guest experiences while aligning events with brand, revenue, and business goals.
Overview
9
9
years of professional experience
Work History
Senior Manager, Events
Elevate
02.2025 - 12.2025
- Led end-to-end planning and execution of large-scale events, including conferences, corporate meetings, company retreats, private chef dinners, and VIP experiences
- Developed and managed event strategies aligned with organizational goals, brand positioning, and audience engagement objectives
- Oversaw event budgets, forecasting, cost control, and vendor negotiations to maximize ROI and stay within financial targets
- Managed and mentored event teams, contractors, and cross-functional stakeholders to ensure seamless delivery
- Directed venue sourcing, contract negotiations, logistics, production, and on-site operations
- Collaborated with marketing, sales, PR, and leadership teams to integrate events into broader campaigns
- Established event timelines, workflows, and risk-management plans to ensure flawless execution
- Led vendor selection and relationship management (AV, catering, production, décor, entertainment, travel)
- Analyzed post-event metrics, attendee feedback, and KPIs to drive continuous improvement
- Ensured compliance with safety, legal, and brand standards across all events
Executive Assistant to the President, COO, and CCO
Elevate
07.2022 - 02.2025
- Processed travel expenses and reimbursements for executive team and senior management group.
- Organized and coordinated conferences and monthly meetings.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
- Handled confidential and sensitive information with discretion and tact.
- Supported the Business Development team with larger industry events (i.e. NBA All Star, MLB All Star, Super Bowl)
- Compiled weekly reports from the C-Suite Executives for the CEO
- Booked travel for C-Suite Executives and their entire teams
Executive Assistant & Project Coordinator
XPO Logistics
01.2017 - 07.2022
- Manage schedules, events and travel plans for conferences, meetings and seminars, as well as domestic and international trips for executives.
- Assist in booking and expensing tradeshows and conferences for the sales team.
- Compile decks and run weekly/monthly team and executive meetings. Includes capturing notes and action items.
- Compile salesforce reports for senior leadership.
- Provide research and presentation support for the LATAM and APAC growth strategies.
- Organized and led annual team summits which included over 100 employees.
Education
Bachelor of Arts - Communications
University of North Carolina At Greensboro
Greensboro, NCSkills
- Large-Scale Live Event Management
- Premium Hospitality & VIP Experiences
- Executive Presentation & Reporting
- Time Management & Multitasking
- Adaptability in Fast-Paced Environments
- Strong Communication & Negotiation
Timeline
Senior Manager, Events
Elevate
02.2025 - 12.2025
Executive Assistant to the President, COO, and CCO
Elevate
07.2022 - 02.2025
Executive Assistant & Project Coordinator
XPO Logistics
01.2017 - 07.2022
Bachelor of Arts - Communications
University of North Carolina At Greensboro