Corrie Wolosin

Three-year tenure at Virtue Cider and Goose Island Beer, both craft portfolio companies of Anheuser-Busch InBev. Hired as West Michigan sales lead, selected to lead West Coast Virtue Cider expansion. Moved to home market when company priorities changed with formal Goose/Virtue merge. Managed new sales teams, wholesaler relationships, key accounts, inventory and forecasts. Currently on a new e-commerce team since July 1, 2020.

• Building new Cider Society (Cider Club) and execute DTC programs for Virtue Cider.
• Achieved project deadlines by coordinating with colleagues across organization and third party vendors to manage website implementation.
• Vetted new vendors for revamped, fully shoppable website.
• Develop and implement partner programs for Goose and Virtue with third-party online sellers.

• Production planning for small-batch ciders with production and logistics team.
• Educated wholesalers, retailers and key accounts through farm visits, classes, events and outreach.
• Acting Sales Director in Michigan (home market) beginning March 2020. On-boarded two sales reps; set and monitored performance metrics.

• Launched expansion to Pacific Northwest, a territory crossing two regions and over 20 focus wholesalers in WA, OR, CA and CO.
• Grew sales over 2500% through product knowledge and customer relationship management.
• Brought WA, OR and CA online with new products in a six-month period. Onboarded and supervised two remote sales reps.
• Communicated pricing, new product information and inventory availability throughout the region.
• Worked with internal ABI leadership/wholesaler leadership to execute and evaluate successful sales/marketing programs.
• Managed key accounts through regular communication; developed and presented yearly plans.
• Educated wholesalers, retailers and consumers through seminars, classes and in-market work.

• Managed more than 15 key wholesaler relationships via regular communication, in-market work, festivals, promotions, consumer samplings.
• Shared portfolio, plans and priorities through frequent, regular communication and presentations at wholesaler meetings.
• Adapted business processes to new environment after full ABI acquisition of Virtue in October 2017.
• Onboarded two sales reps and led their in-market training.
• Grew Michigan sales over 300%.
• Participated in wholesaler annual business planning process; evaluated monthly wholesaler sales and distribution metrics.

Hired into newly-created position in August 2007 to provide marketing and organizational expertise to Poverty Lane Orchards and Farnum Hill Ciders, a small, family-owned orchard and cider company in Northern New England.

• Grew sales from $173,000 in 2009 to $371,000 in 2014.
• Member of working group that formed United States Association of Cider Makers, first trade and membership organization for cider in the U.S.
• Helped create, plan and execute inaugural New York Cider Week, 2011.
• Advised market strategy and wholesaler selections.
• Worked with distributors, retailers and wholesalers to develop craft cider category overall.
• Collaborated with on brand management and social media.

Over the course of approximately ten years, progressed from Registrar to Assistant Director; moving to Executive Education in 2002. Managed complex educational programs serving college students and MBA-level women. Built and sold custom experiential learning.

• Led development of new non-degree program, “Back in Business: Invest in Your Return,” launched October 2006.
• Conducted outreach to prospective corporate sponsors, creating strategic marketing plans, developing admissions process, and managing overall project from original concept to program delivery.
• Managed revenue for $2.5M portfolio in 2006.
• Crafted proposals for custom and specialized programs.
• Served as relationship manager for selected programs; represented Tuck Executive Education strengths to HR, C-suite, senior executives.

• Administered all aspects of marketing, recruitment, admissions, logistics, and student affairs for highly competitive summer “business boot camp.”.
• Grew Bridge program over three-year period while increasing academic credentials of enrolling students.
• Increased completed applications by almost 60% from 2003 to 2005.
• Launched Bridge alumni program, including initial alumni website and annual alumni events.
• Partnered with other educational institutions, companies, and nonprofits to enhance prestige of program.
• Supervised summer staff and admissions coordinator.

• MBA Program Office, Tuck School of Business Administration.
• Provided operational and logistical leadership for MBA Program Office.
• Coordinated pre-term programs, orientation, Commencement and other student events.
• Created new ways to deliver student services through innovative technology use; launched on-line interface for registration, grade release, and course selection.
• Counseled diverse population of students on social, personal and academic issues.

• Guided successful curriculum revision in fall 2000 with increase of 23% overall entering class size.
• Worked effectively with diverse constituencies (students, faculty, administrators) during highly charged period of organizational change.
• Oversaw academic program, including enrollment management, degree audits, registration, classroom booking and course scheduling.
• Devised and reported statistical data on matriculated students to external and internal constituents.