CORRY ASHLEY WINGATE
Charleston,SC
Summary
As a highly curious & data-driven individual, I am passionate about understanding end users, creating unforgettable experiences, & bringing great ideas to life. With extensive experience in campaign management & product development, I possess impeccable project management skills & excel at developing unique solutions in a rapidly changing industry.
Overview
12
12
years of professional experience
Work History
Southeast Marketing Director
HAYDEN OUTDOORS REAL ESTATE
06.2022 - 04.2023
- Developed & implemented relevant marketing strategies that helped expand & grow brand name & maximize market share.
- Contributed 13% increase in company value, while scaling & ROI YoY by 10%.
- Managed & completed daily incoming marketing requests & tasks, while communicating effectively with agents.
- Worked closely with agents to help build their own brand foundation & create custom marketing plans to bring awareness to themselves & their listings
- Generated 10+ qualified buyers & sold $39m listing from a press release featured in publications including Yahoo Finance & The Wall Street Journal.
Product Marketing Consultant
XPRESSPARK
04.2020 - 05.2022
- Led the rebranding of a sustainable prop-tech company in the Real Estate industry, establishing new brand strategy/standards, messaging/positioning frameworks, & audience segmentation to achieve business goals.
- Created product demo videos & marketing assets that communicated consistent narratives to both private & public sectors, showcasing the benefits of leveraging their parking assets to the highest & best use & in the most sustainable way.
- Developed & executed an innovative lead gen campaign that captured qualified leads from asset owners entering information to measure the impact & return of their asset. Resulting in an average of 100 new leads a month.
Senior Brand & Product Marketing Manager
RIP-IT SPORTS
04.2019 - 03.2020
- Developed & implemented integrated marketing plans that combined data-driven analysis with creative storytelling to scale the fastest-growing, exclusively softball gear & apparel brand.
- Identified key growth opportunities & developed, tested, & launched new products, partnerships, & programs with integrated marketing campaigns that leveraged both traditional & emerging media.
- Managed cross-functional collaboration, agency relationships, & direct reports while influencing internal stakeholders to achieve strategic marketing goals.
- Provided market research, forecasts, competitive analysis, campaign results, & consumer trends to make better data-driven decisions.
Global Campaign Manager
ELECTRONIC ARTS, EA SPORTS
11.2016 - 03.2019
- Conceptualized, developed, executed, & measured global marketing campaigns for EA SPORTS titles, Madden NFL, & NBA LIVE
- Worked closely with Development & Global Brand Marketing Teams to apply product, player, & market insights to create the go-to-market strategy & ensure that the campaign plans were aligned with game features & business goals.
- Created disruptive marketing initiatives & compelling campaign narratives that pull through across all touch-points of the campaign to grow profitable player relationships & deliver against strategic business & campaign objectives set.
- Provided strategic direction to Cross-Functional teams on the execution of the go-to-market strategy & ensured that they were aligned on the support needed to execute successful player-facing activations & communications.
- Crafted visually compelling presentations, campaign briefs, & messaging frameworks that outline campaign objectives & strategies to help guide Cross-Functional teams in prioritizing deliverables & ensuring communication is clear & consistent across paid, earned, shared, & owned channels.
- Successfully grew international sales by 17% with the conceptualization of the FIFA/Madden Bundle & drove the highest infection point of NBA LIVE's campaign with the “She's in the Game” moment.
- Developed an overarching bi-weekly campaign report that updated C-Suite Executives on overall campaign health & provides insight on status, risks, & opportunities.
- Possessed strong leadership skills & excelled at communicating with all internal & external stakeholders to cultivate a collaborative, creative, solution-oriented environment underpinned by trust & accountability.
Co-Founder
AR WORKSHOP
03.2016 - 04.2017
- Strategically & successfully selected the first brick-and-mortar location for AR Workshop's Longwood location & help support nationwide expansion with all 140 locations.
- Advised franchise owners on determining their monthly budget based on potential cash flow & expenses.
- Performed extensive market research on the location & retail space details to determine the best locations to open new locations.
- Negotiated with property management companies in the construction/build-out phase of the lease to get the location up to brand standards, specs, & to maximize space more efficiently.
Education
Bachelor of Science - Psychology & Marketing
University of Central Florida
Orlando, FL12.2012
Skills
- Market Analysis
- Market Planning and Execution
- Project Management
- Campaign Planning
- Brand Positioning
- Messaging Strategy
- Content Creation
- Search Engine Optimization Expertise
- Strategic Planning
- Analytics and SEO
- Social Media Campaign
- Direct Email Campaigns
- Brand Development
Timeline
Southeast Marketing Director
HAYDEN OUTDOORS REAL ESTATE
06.2022 - 04.2023
Product Marketing Consultant
XPRESSPARK
04.2020 - 05.2022
Senior Brand & Product Marketing Manager
RIP-IT SPORTS
04.2019 - 03.2020
Global Campaign Manager
ELECTRONIC ARTS, EA SPORTS
11.2016 - 03.2019
Co-Founder
AR WORKSHOP
03.2016 - 04.2017
Bachelor of Science - Psychology & Marketing
University of Central Florida
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