Cortneay Rothen
Summary
Dynamic leader with a proven track record at Daltile and Stone, Etc., excelling in negotiation and relationship management. Spearheaded a remarkable 80% increase in tile installation projects, driving business growth through strategic sales and marketing initiatives. Expert in leveraging research for market expansion, consistently exceeding sales targets by fostering robust client relationships and developing high-value accounts.
Overview
26
26
years of professional experience
Work History
Senior Account Executive
Lingrove
San Rafael, CA
04.2024 - 02.2025
- Attended trade shows and conferences in order to network with potential partners.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Listened to customer needs to identify and recommend best products and services.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Identified customer needs by asking questions and advising on best solutions.
Senior Strategic Account Manager
Daltile
San Francisco, CA
10.2019 - 03.2024
- Monitor and analyze market trends and competitive offerings to identify opportunities for segment expansion.
- Manage more than 25 high-profile accounts worth over millions of dollars while collaborating with teammates.
- Prepare and present customized budgetary pricing for existing and new clients, upselling special packages and maintaining high levels of accuracy.
- Exceeded overall sales goals by winning new clients and upselling products.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
Director of Sales and Business Development
Stone, Etc.
Hayward, CA
11.2018 - 10.2019
- Oversaw overall operations to the degree that benefits sustaining on-going business relationships and building new ones.
- Consulted with Account Managers, Architectural Representatives, and their Managers of material supply vendors to assess costs and market levels, determining optimal price points to meet profit demands.
- Continued to Manage all the responsibilities of the Regional Sales Manager role.
Regional Sales Manager
Stone, Etc.
Hayward, CA
11.2012 - 11.2018
- Drove sales of countertop fabrication and tile installation in conjunction with materials.
- Developed a strong database and relationships with Architects, Designers, Developers, Contractors, and Vendors.
- Increased the commercial multi-unit division from producing 1 multi-unit counter top project to producing 10+ counter top and tile multi-unit projects running simultaneously.
- Spearheaded sales in the tile division by increasing volume of tile installation projects by 80%.
- Recognized as top sales generator, increasing sales level by 50% during the past 4 years.
- Managed Account Managers and all of our accounts in Northern California by frequent on-site visits, providing training of our offerings and services, resolving issues, designing and distributing promotional flyers, negotiating bids, researching strategy, offering value engineering, and closing deals.
- Maximize operational efficiency by coaching staff on various customer service initiatives.
Project Manager
S.F. Developers, Inc.
San Francisco, CA
11.2011 - 11.2012
- Designed company website and marketing materials.
- Researched vendors and best sub-contractors to work with while negotiating best prices.
- Visited job sites daily to make sure construction projects were progressing successfully.
- Created finish design boards and presented them to project owners.
- Performed accounting in quickbooks, paid crew, billed clients, and paid vendors.
Owner of Freelance Graphic Design Business
cortneaydesigns
San Francisco, CA
06.1999 - 06.2012
- Operated freelance Graphic Design business by doing: developments, closing contracts, billing, design, production, and accounting.
Account Manager
Stone, Etc. Inc.
Hayward, CA
11.2010 - 11.2011
- Generated sales of fabrication and installation of counter tops with material for Northern California via outside sales.
- Connected daily with 8-15 Designers and Contractors maintaining existing relationships and recruiting new ones.
- Networked at trade shows and design events like ASID and NKBA to bring in new business.
- Sold over $1 million in new business within 6 months.
- Designed and distributed promotional flyers for Designers.
Education
Associate of Arts - Graphic Design
UC Berkeley Extension
Bachelor of Arts - Interdisciplinary Studies
UC Berkeley
Associate of Arts - Liberal Arts
Marymount College
Skills
- Negotiation
- Research and strategy
- Marketing
- Driving business growth
- Project management and pricing
- Lead generation
- Relationship development
- Pipeline Management
- Relationship Management
- Sales Strategy Development
Timeline
Senior Account Executive
Lingrove
04.2024 - 02.2025
Senior Strategic Account Manager
Daltile
10.2019 - 03.2024
Director of Sales and Business Development
Stone, Etc.
11.2018 - 10.2019
Regional Sales Manager
Stone, Etc.
11.2012 - 11.2018
Project Manager
S.F. Developers, Inc.
11.2011 - 11.2012
Account Manager
Stone, Etc. Inc.
11.2010 - 11.2011
Owner of Freelance Graphic Design Business
cortneaydesigns
06.1999 - 06.2012
Associate of Arts - Graphic Design
UC Berkeley Extension
Bachelor of Arts - Interdisciplinary Studies
UC Berkeley
Associate of Arts - Liberal Arts
Marymount College
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