Cortney Havens
Louisville,CO
Summary
Dynamic Marketplace Manager offering expertise in Amazon Marketplace centered on building partnerships, retaining key relationships and enhancing profitability. Strong focus on marketplace strategy and guidance on best path to success that align with company objectives. Highly skilled at calculated planning with emphasis on short term inventory planning, long term forecasting and supply chain management. Ability to switch between tanks seamlessly with good time management and organization. Capacity to balance the completion of long term projects while maintaining day to day tasks. Enjoy a collaborative atmosphere where team input is valued.
Overview
11
11
years of professional experience
Work History
ECommerce Marketplace Account Manager
Zwilling J.A. Henckles
11.2023 - Current
- Responsible for the Seller Central marketplace account with a large catalog, overseeing P&L, inventory management and planning, shipment creation and case management.
- Achieved 40% sales growth YOY along with maintaining high account health compliance by implementing proven strategies to reduce poor account performance.
- Compiled and implemented strategic projections and shipment management processes, ensuring alignment with company-wide goals and boosting operational efficiency.
- Led marketing strategy and execution for Amazon 3P business, resulting in a 50% increase in ROAS and a 31% reduction in TACOS YOY. Delivered actionable insights to upper management, supporting data-driven decisions.
- Developed and implemented an incentive growth program for 3P sellers on Amazon, driving an increase in seller participation and boosting buy-in to company objectives.
- Provided content input to optimize listings and drive increased sales volume, while delivering operational support to ensure smooth processes and resolve issues as needed.
- Developed and implemented strategic programs to achieve company-wide objectives, aligning with broader business goals and driving measurable results in category specific sales, profitability and warehouse efficiency.
- Resource for other team members with marketing recommendations and general marketplace strategy and operational questions.
Director of Global Accounts
MMP Living
08.2021 - 07.2023
- Successfully managed all aspects of inventory management, page optimization, growth planning, and brand onboarding on the Amazon marketplace
- Implemented strategic initiatives to drive sales growth and improve overall performance on the Amazon platform, resulting in a significant increase in revenue
- Collaborated with cross-functional departments, including marketing, accounting, IT and ownership, to align strategies, manage budgets, fix system bugs and optimize inventory levels for maximum profitability
- Conducted comprehensive market research and competitor analysis to identify trends, opportunities, and emerging customer demands, enabling proactive decision-making and strategic planning
- Developed and implemented effective pricing strategies, leveraging data analytics to optimize profitability and maintain competitiveness in the marketplace
- Executed targeted marketing initiatives, including banner display ads, product display ads, and SEO optimization on product pages, resulting in increased traffic, higher conversions, and enhanced brand visibility
- Utilized data analytics and reporting tools to track key performance metrics, including sales, profitability, and SKU performance, enabling data-driven decision-making and continuous improvement
- Ensured compliance with Amazon's policies, guidelines, and algorithms, staying up-to-date with changes and implementing best practices to maximize product visibility and search rankings
- Managed inventory effectively, optimizing order fulfillment processes
- Specialized in brand building and launching on Amazon
- Product Listing creation and variation, A+ content and Brand Store
- Worked on advising the UK division of the company and implemented effective strategies for the UK market.
Category Manager/Product Development-All Categories
MMP Living
06.2019 - 07.2021
- Category growth up 30% between 2016 and 2017
- Manage inventory, forecasting and shipments for the Key Accounts in housewares and gift categories
- Inbound container management
- Negotiate pricing, terms and promotional cost savings
- Strong organizational and time management skills
- Responsible for building strong relationships with vendors and building profitable growth that benefits both parties
- Work closely with vendors to develop new products and exclusive opportunities
- Assist vendors in overall eCommerce marketplace strategy
- Provide input on product assortment
- Provide input/strategy for Marketing; Amazon Marketing Services, Facebook/Twitter/Instagram Ads, Promotional periods/coupons.
Senior Account Manager Housewares/Gift
MMP Living
06.2013 - 06.2019
- Manage inventory, forecasting and shipments for the most profitable vendors in the housewares and gift categories
- Developed strong relationships with vendors and sales representatives to acquire new products and exclusive opportunities along with international imports
- Recognize sales trends and adjust inventory levels accordingly for more than 2,900 products
- Skilled at identifying top performing products
- Manage the marketing for new products that are introduced into the marketplace
- Demonstrated strong negotiating skills for cost savings
- Strong organizational and time management skills
- Responsible for managing the inventory levels and coordinating inventory shipments for more than 50 suppliers
- Prepared accurate forecasting for product demand and presented to national sales managers for review
- Responsible for the training and the growth of Account Managers and Interns
- Responsible for hitting individual sales goals in the U.S and Canadian marketplaces.
Education
Bachelor of Science - Business Administration
University of Denver
Denver, CO2010
Skills
- Advanced knowledge of seller central and amazon marketplace
- Amazon compliance, brand store, page optimization, A content, variations
- FBA and FBM shipment management
- AMS knowledge
- Qualified in forecasting, data analytics and profitability
- Focus on aligning company objectives with marketplace strategies
- Proficient in microsoft excel and powerpoint
- Detail orientated and experienced with data templates
- Forward thinking and continually looking expand knowledge base
About Me
Colorado native who currently lives in her hometown of Louisville, CO with my husband, two kids and dog. I enjoy golfing, hiking, skiing and getting out to enjoy the beautiful weather.
Timeline
ECommerce Marketplace Account Manager
Zwilling J.A. Henckles
11.2023 - Current
Director of Global Accounts
MMP Living
08.2021 - 07.2023
Category Manager/Product Development-All Categories
MMP Living
06.2019 - 07.2021
Senior Account Manager Housewares/Gift
MMP Living
06.2013 - 06.2019
Bachelor of Science - Business Administration
University of Denver
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