Adobe Creative Suite
BRAND CREATIVE MANAGER CONSULTANT
United Nations Secretariat - CITES
10.2021 - 03.2022
Hi, I’m
Cortni Witherspoon
Greensboro,NC
Summary
Results-driven creative expert experienced in developing brand direction, providing creative direction /art direction /graphic design, and implementing successful marketing plans and brand strategies.
Work History
Clever Doodle DesignGreensboro, North Carolina
OWNER/CREATIVE DIRECTOR/BRAND DESIGN EXPERT
06.2014 - Current
Job overview
- Evaluates and contributes to creative team ideas and translates into actionable project plans.
- Conducts target market research to discover customer needs and analyze competitor trends.
- Leads teams in creating comprehensive corporate identity systems.
- Formulates and monitors budgets to manage expenses and control costs.
- Negotiates contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Spearheads rebranding campaigns.
- Develops creative briefs and timelines to manage creative process from concept to completion.
- Designs innovative creative strategies to raise brand awareness and engagement for organization.
- Monitors industry trends to keep creative materials fresh and engaging.
- Collaborates with senior management to develop and implement marketing initiatives.
- Develops artistic visual products while working within defined technical constraints.
- Implements strategies for promoting campaigns on social media.
- Manages workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Fosters highly communicative, collaborative team culture on visual product projects.
- Utilizes industry-standard software to design layouts and create storyboards for visual presentations.
- Conducts target market research and identifies market trends to inform brand marketing and creative direction.
- Monitors progress of projects, keeping on schedule and within budget.
- Develops style guides to promote consistent branding across projects.
- Works with creative teams to develop concept designs for campaigns that resonated with target audiences.
United Nations Secretariat - CITES Geneva, Switzerland
BRAND CREATIVE MANAGER CONSULTANT
10.2021 - 03.2022
Job overview
- Strategized and developed brand guideline standards and rules outlining framework for CITES printed and online visual communication.
- Researched and selected appropriate color palette, fonts, and iconography to reflect CITES brand voice and mission.
- Developed and designed CITES templates in accordance with new brand guidelines including virtual banner and backgrounds, PowerPoint slides, publication templates ( fact sheets, leaflets, annual report, proposals), social medial banners, email signatures, full identity suites.
- Advised CITES secretary general on brand standards best practices.
Volvo Trucks North AmericaGreensboro, North Carolina
BRAND CREATIVE/DIGITAL ACCT. MANAGER - E-COMM
08.2019 - 11.2020
Job overview
- Executed concept-to-completion development of brand guidelines and overall brand messaging for PartsASIST e-commerce platform.
- Managed rollout of PartsASIST brand messaging, brand guidelines, and various brand assets across Volvo Trucks North America organization.
- Developed scripts and storytelling for rollout and instructional videos.
- Responsible for PartsASIST KPIs as directed by Marketing department
- Preserved over $150,000 from previously outsourced job functions by providing copy writing, creative direction, and graphic design.
- Managed budgets to maximize brand reach and engagement.
- Consulted with product development teams to enhance products based on customer interest data.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Conducted research and analysis to determine brand positioning and messaging.
- Organized and delivered training sessions for new product content and technological advancements.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Volvo Trucks North AmericaGreensboro, North Carolina
TRAINING BRAND COMMUNICATIONS SPECIALIST
08.2016 - 07.2019
Job overview
- Supported competence development vice president, directors, and managers with concept-to-creation marketing materials.
- Increased brand awareness through event marketing, and brand promotion.
- Led creative for Mack Masters 2017 including exhibition and environmental signage, entertainment budget
- Managed $150,000 signage and wayfinding budget. Saved organization $60,000 by designing signage in-house
- Directed brand communications and brand strategy for various programs and deliverables.
- Managed creative projects to drive quality, accuracy and deadline management.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
Education
Auburn UniversityAuburn, AL
Bachelor of Arts from English Composition
05.2001
Portfolio CenterAtlanta, GA
2-Year Master-Level Certification from Graphic Design/ Art Direction
05.2001
Skills
Promotional planning
undefinedSoftware
Microsoft Office Suite
Timeline
BRAND CREATIVE/DIGITAL ACCT. MANAGER - E-COMM
Volvo Trucks North America
08.2019 - 11.2020
TRAINING BRAND COMMUNICATIONS SPECIALIST
Volvo Trucks North America
08.2016 - 07.2019
OWNER/CREATIVE DIRECTOR/BRAND DESIGN EXPERT
Clever Doodle Design
06.2014 - Current
Auburn University
Bachelor of Arts from English Composition
05.2001
Portfolio Center
2-Year Master-Level Certification from Graphic Design/ Art Direction
05.2001
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