CORY ARMER
Pflugerville,TX
Summary
Hotel General Manager with 15+ years of leadership experience overseeing select-service and multi-property hospitality assets in competitive markets. Proven operator with strengths in revenue strategy, P&L ownership, cost control, service excellence, and owner relations. Known for disciplined execution, team development, and strategic thinking. Brings a differentiated background combining hotel operations, software/product development, and creative IP development, enabling systems-level thinking, innovation, and clear vision execution. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
13
13
years of professional experience
Work History
General Manager
MCR Hotel Management - Fairfield Austin Domain
Austin, TX
07.2025 - Current
- Lead full day-to-day hotel operations for a 134-room Marriott-branded asset in a high-demand Austin submarket
- Drive expense management and cost control across all departments in alignment with corporate directives and company policy
- Execute operational strategies to support top-line revenue initiatives led by the above-property and on-property sales teams
- Develop and lead department heads across Front Office, Housekeeping, Engineering, and Breakfast Operations
- Ensure strict brand compliance, service execution, and operational standards
General Manager
Hyatt Place Austin Lake Travis
Austin, TX
11.2023 - 01.2025
- Executed revenue and rate strategies improving overall hotel performance
- Built and managed annual operating budgets with strong cost controls
- Led transition to new accounting and payroll systems; rebuilt P&L reporting
- Oversaw F&B operations with focus on labor and inventory efficiency
- Spades Hotel Management
Dual General Manager
Fairfield Austin NW | Staybridge Suites Austin NW
Austin, TX
06.2019 - 05.2023
- Managed operations for a Marriott and IHG hotel concurrently
- Led sales strategy for local, negotiated, and group business
- Partnered with Regional VP and ownership on forecasting and reporting
Area General Manager
Holiday Inn Express | Days Inn Round Rock | Best W
Austin / Round Rock, TX
01.2013 - 09.2016
- Oversaw multi-brand hotel portfolio operations
- Recruited and trained opening leadership teams
- Led owner meetings covering financial performance and sales strategy
- Oversaw daily operations across multiple hotel properties.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
- Analyzed financial data and prepared monthly reports for senior management.
- Managed the hiring, training and performance of hotel managers within assigned region.
Education
Full-Stack Developer Program -
Codecademy
12.2025
Business Administration -
Texas State University
San MarcosSkills
- JavaScript
- Project management
- Customer service
- Financial reporting
- Data analysis
- Team leadership
- Budget management
- Operational strategy
- Staff training/development
- Performance analysis
- Vendor relationships
- React Native
- HTML
- CSS
- Firebase
- GitHub
- Stripe
- Film & Television Writing
- Project Management
- Long-term Planning
- Communication
- Execution Discipline
- Hotel Operations
- Asset Management
- P&L Management
- Revenue Strategy
- Forecasting
- Team Leadership
- Owner Relations
- Corporate Relations
- Process Optimization
- Technical Product Development
- Creative Product Development
- OPERA
- FOSSE
- Symphony
- Visual Matrix
- Inn-Flow
- Time management
- Risk mitigation
- Administrative skills
Websites
Additional Information
Private Pilot License (PPL) – In Progress, Aviation, Technology, Travel
Personal Information
Title: Hotel General Manager | Hospitality Operations Leader | Technical & Creative Product Builder
Systems And Platforms
- OPERA
- FOSSE
- Symphony
- Visual Matrix
- Inn-Flow (Accounting)
Technical And Creative Development
JavaScript, React Native (Mobile Apps), HTML, CSS, Firebase (Auth, Firestore, Storage), GitHub, Stripe, Built operational and marketplace tools supporting hospitality workflows, Creator of a three-project film & TV portfolio (feature + episodic), Led projects from concept through completed scripts and pitch materials, Experience reinforces long-term planning, communication, and execution discipline, Noise & Fury, The Patriot Protocol, The Grasp
Timeline
General Manager
MCR Hotel Management - Fairfield Austin Domain
07.2025 - Current
General Manager
Hyatt Place Austin Lake Travis
11.2023 - 01.2025
Dual General Manager
Fairfield Austin NW | Staybridge Suites Austin NW
06.2019 - 05.2023
Area General Manager
Holiday Inn Express | Days Inn Round Rock | Best W
01.2013 - 09.2016
Full-Stack Developer Program -
Codecademy
Business Administration -
Texas State University