Summary
Overview
Work History
Education
Skills
Tools
Certification
Timeline
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CORY GUTIERREZ

Austin,TX

Summary

Versatile Operations Supervisor successful at taking on routine and complex business challenges with resourceful and creative approach. Recognized as driven, dedicated and hardworking leader with history of streamlining operations and increasing results.

Overview

3
3
years of professional experience
1
1
Certification

Work History

TEAM LEAD - NEW PRODUCTS ADVERTISING OPERATIONS

Meta
05.2023 - Current
  • Evaluated team member performance and productivity, provided feedback and implemented corrective actions.
  • Regularly headed pilot projects including successful launch of new recruitment structure for small businesses via SalesForce. Led to successful recruitment of 100+ businesses for multiple alpha/beta product tests.
  • Motivated and trained employees to ensure proper understanding of workflows. Served as SME for 6 workflows such as recruitment, legal, and funding.

Senior Advertising Operations Specialist/Project Coordinator

Meta
02.2023 - 06.2023
  • Worked closely with product, engineering, and other XFN members to successfully complete multiple complex alpha/beta advertising product tests.
  • Served as technical expert for 6 workflows in order to help troubleshoot issues, train new team members, and update resources as new information became available.

CAMPAIGN MANAGER

Oxford Road
07.2022 - 02.2023
  • Worked closely with copywriters, and internal/external marketing teams to integrate audio campaigns with overall marketing strategies, ensuring brand consistency and delivering compelling audio content that resonated with target audiences
  • Leveraged data-driven insights to optimize audio campaign performance, implemented A/B testing methodologies and audience segmentation strategies, which resulted in greater ROI for clients
  • Implemented meticulous audio quality checks and ensured seamless audio trafficking across multiple channels, resulting in 80% error-free campaign delivery rate.

ADVERTISING OPERATIONS SPECIALIST

Meta
12.2021 - 01.2023
  • Facilitated testing operations by supporting back end workflows such as campaign monitoring, recruitment, legal agreements, study creation, and overall completion across multiple projects
  • Lead to successful execution of alpha product test by successful onboarding of multiple small businesses via mass email, thus freeing up multiple hours per day for project manager
  • Lead to successful execution of test study for alpha product test by raising potential blocker to team lead and XFN teams, which allowed for test to run smoothly and on time.

SOCIAL MEDIA SPECIALIST

Scrubs n Style
10.2020 - 03.2021
  • Maintained brand vision, mission, and voice across all channels and collaborated with internal teams to develop ongoing strategy
  • Coordinated and executed virtual scrub show in two-week time frame by editing videos, setting up web page, creating print advertising, and working with stakeholders to deliver in timely manner. Resulted in 160 unique visits to web page through use of QR code on flyer and conversion into paid customers.

Education

Bachelor of Arts - Marketing

Eastern New Mexico University
Portales, NM
2019

Acadium

Skills

  • Persona Development
  • Video Editing
  • Graphic Design
  • Project Management
  • Team Management
  • Website Development
  • Marketing Plan Development
  • Product Testing
  • Event Management
  • Leading Team Operations

Tools

  • HootSuite
  • Google Analytics
  • Facebook Ad's
  • Final Cut Pro
  • Canva
  • Recurpost
  • Salesforce
  • Wordpress
  • Excel
  • Trello
  • SalesForce

Certification

  • Hootsuite Platform Certification
  • Hubspot Content Marketing

Timeline

TEAM LEAD - NEW PRODUCTS ADVERTISING OPERATIONS

Meta
05.2023 - Current

Senior Advertising Operations Specialist/Project Coordinator

Meta
02.2023 - 06.2023

CAMPAIGN MANAGER

Oxford Road
07.2022 - 02.2023

ADVERTISING OPERATIONS SPECIALIST

Meta
12.2021 - 01.2023

SOCIAL MEDIA SPECIALIST

Scrubs n Style
10.2020 - 03.2021

Bachelor of Arts - Marketing

Eastern New Mexico University

Acadium

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CORY GUTIERREZ