Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cory Hanna

Fishers,IN

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Experienced in sales planning, marketing strategies and advertising development over a [Number]-year career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience

Work History

Brand Manager - Ecommerce and Digital Marketing

Integrated Supply Network Inc.
Fishers, IN
01.2019 - 07.2022
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Compiled product, market and customer data to generate informed sales and profit projections.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.

E-Commerce Manager

Greg Smith Equipment Sales
Indianapolis, IN
03.2012 - 01.2019
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
  • Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
  • Constructed new payment systems for online orders to optimize website shopping and boost sales.
  • Supported annual media planning process and media buying for digital content.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Hired, supervised and coached [Number] employees on sales strategies to optimize performance.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Implemented systems and procedures to increase sales.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Held one-on-one meetings with [Job Title]s to identify selling hurdles and offered insight into best remedy.
  • Increased annual sales volume within [Timeframe] by [Number]% from $[Number] to $[Number].
  • Increased sales revenue [Number]% in [Year] and [Number] in [Year] while producing over $[Amount] annually.
  • Created [Type] and [Type] reports by tracking weekly sales.

Education

Bachelor of Arts - Design And Visual Communications

Ball State University
Muncie, IN
05.2010

Skills

  • Cross-Departmental Alignment
  • Trade Show Coordination
  • Salesforce CRM Software
  • Google Analytics
  • Campaign Performance Tracking
  • SEO Strategy and Execution
  • Digital Content Development
  • Analytics and Metrics
  • Training Junior Team Members
  • Brand Development and Marketing
  • Sales Monitoring
  • Department Development
  • Content Curation
  • Team Member Development
  • Team Recruiting and Hiring

Timeline

Brand Manager - Ecommerce and Digital Marketing

Integrated Supply Network Inc.
01.2019 - 07.2022

E-Commerce Manager

Greg Smith Equipment Sales
03.2012 - 01.2019

Bachelor of Arts - Design And Visual Communications

Ball State University
Cory Hanna