Cory Justus
Corona,CA
Summary
Talented marketing leader with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting programs with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Technology Manager
Azusa Pacific University
Azusa, CA
07.2023 - Current
- Reports to Executive Director of Enrollment Marketing, retained in downsizing and re-organization with same compensation;
- Part of the implementation team of Slate Higher Education CRM;
- Support all marketing and recruitment efforts in Slate;
- Selected and launched new email testing software.
Director of Enrollment Marketing and Communication
Azusa Pacific University
Azusa, CA
06.2019 - 06.2023
- Promoted to Director, reporting to Associate Vice President. Led a team of 11 that utilized AI to create attractive campaigns that converted prospects to inquiries at rates of up to 15%;
- Guided team that produced professional, fresh, engaging copy with consistent brand messaging. (Email marketing campaigns saw a 100% increase in click rates. Digital ads consistently averaged a 28.6% higher click rate than the industry average.)
- Provided oversight for developing and designing all recruitment, enrollment, and yield-related marketing communications materials through internal teams and external agencies;
- Selected and managed a new marketing agency to support traditional undergraduate recruitment;
- Implemented new email marketing platform, landing page, text message, social media, CMS, and Slate CRM technology;
- Developed and launched a new social media strategy on TikTok, Instagram, and ZeeMee, utilizing current student influencers.
Assistant Director, Data and Technology
Azusa Pacific University
Azusa, CA
11.2018 - 06.2019
- Asked to adjust focus to help the Undergraduate Admissions Department be more data-driven and technology-savvy in marketing communications to support recruitment, enrollment, and yield;
- Analyzed application products and markets to evaluate competitive market strategies;
- Oversaw and implemented the TargetX undergraduate application;
- Implemented the TargetX Events module for Undergraduate and International Admissions;
- Developed and implemented digital marketing plans incorporating email, social media platforms, and video campaigns;
- Implemented admitted parent campaign and standardized marketing for admissions events;
- Improved department usage of project management software, Smartsheet, to schedule admissions marketing campaigns;
- Responsible for supervising data and marketing team of 5.
Assistant Director of Recruitment
Azusa Pacific University
Azusa, CA
01.2017 - 11.2018
- Promoted to Assistant Director, reporting to Director of International Enrollment.
- Led, hired, and trained international enrollment counselor team of 3 and saw a 14.7% increase in enrollment;
- Maintained and developed international marketing campaigns, websites, social media, and materials for undergraduate, graduate, and ESL students;
- Implemented TargetX application for graduate international admissions;
- Traveled internationally to recruit international undergraduate, graduate, and ESL students;
- Recruited international student-athletes and undocumented students.
Manager of Communications
Azusa Pacific University
Azusa, CA
10.2014 - 01.2017
- Promoted to Manager, reporting to Director of International Enrollment.
- Implemented Salesforce CRM in the office of International Enrollment Services; (In the first year after implementation, APU saw an 18.3% increase in international undergraduate enrollment.)
- Trained all new international enrollment counselors;
- Developed new print multi-lingual print content to support international recruitment efforts;
- Developed marketing content to make use of Salesforce CRM features.
International Undergraduate Enrollment Counselor
Azusa Pacific University
Azusa, CA
03.2012 - 10.2014
- Recruited 20% more international undergraduate students in the first year;
- Initiated acceptance of the CA Dream Act at Azusa Pacific University for undocumented students;
- Opened Azusa Pacific University to the Chinese market by visiting schools and universities across China;
- Recruited, assisted, and processed prospective students through the enrollment funnel, inquiry to enrollment;
- Evaluation of foreign and domestic transcripts.
English as a Foreign Language Teacher
No. 1 Middle School attached to CCNU
Wuhan, Hubei
08.2008 - 06.2011
- Improved student grammar and conversational skills through role-play assignments;
- Developed lesson plans to teach course materials according to schedule;
- Organized supplementary materials in English for all students.
Education
MBA - Business Administration
Azusa Pacific University
Azusa, CA05.2019
Bachelor of Arts - Biblical Studies And Sociology
Azusa Pacific University
Azusa, CA05.2008
Skills
- Market Research Analysis
- Marketing Strategy Development
- Lifecycle Management
- Salesforce and Slate CRM Software
- Team Recruiting and Hiring
Certification
- Google Analytics - 2023
Timeline
Marketing Technology Manager
Azusa Pacific University
07.2023 - Current
Director of Enrollment Marketing and Communication
Azusa Pacific University
06.2019 - 06.2023
Assistant Director, Data and Technology
Azusa Pacific University
11.2018 - 06.2019
Assistant Director of Recruitment
Azusa Pacific University
01.2017 - 11.2018
Manager of Communications
Azusa Pacific University
10.2014 - 01.2017
International Undergraduate Enrollment Counselor
Azusa Pacific University
03.2012 - 10.2014
English as a Foreign Language Teacher
No. 1 Middle School attached to CCNU
08.2008 - 06.2011
MBA - Business Administration
Azusa Pacific University
Bachelor of Arts - Biblical Studies And Sociology
Azusa Pacific University
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