Cory Williams
Cabot,AR
Summary
Results-driven National Sales Manager with highly developed skills. Bringing extensive background in exceeding revenue goals, developing new accounts and achieving high customer service ratings. Successful in project management, staff training, and development and budgeting. Outstanding multitasking, problem-solving and team leadership abilities.
Overview
23
23
years of professional experience
Work History
National Sales Director
American Expediting
Media, PA
10.2022 - Current
- Developed and implemented national sales strategies to increase brand awareness, market share and profitability.
- Established key performance indicators for each region to measure progress against goal.
- Identified opportunities for cross-selling and upselling current customers based on their needs.
- Collaborated with marketing and product development teams to align sales strategies with company initiatives.
- Participated in trade shows and industry conferences to network and promote products.
- Designed and executed sales strategies across multiple channels to increase market share.
- Led a team of sales managers and representatives, providing training and development to enhance performance.
- Implemented CRM systems to streamline sales processes and improve customer relationships.
- Reviewed monthly reports from each region detailing successes or challenges encountered in meeting set targets.
- Conducted regular meetings with regional sales managers to review performance objectives, discuss new products and provide guidance on best practices.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
Director of Sales
YRC Freight
Little Rock , AR
12.2015 - 10.2022
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Performed analysis of customer data to create targeted campaigns for different segments.
- Identified, developed and maintained relationships with key customers and partners.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Designed and executed sales strategies across multiple channels to increase market share.
Account Executive
XPO Logistics
Little Rock, AR
09.2003 - 12.2015
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Identified potential new customers through research of industry trends and competitive analysis.
- Maintained accurate records of all sales activities using CRM software systems.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Attended networking events to build relationships with potential customers.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Developed pricing strategies tailored to individual clients based on their unique needs.
Operations Manager
Conway Air Freight
Dallas, TX
03.2002 - 09.2003
- Performed cost analysis for various projects to determine budget requirements.
- Implemented innovative strategies that reduced operating costs while maintaining high levels of customer satisfaction.
- Assessed employee development needs and provided feedback on their progress towards meeting goals.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Established effective relationships with vendors to negotiate pricing and secure materials needed for production.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Planned delivery routing, team workflows and promotional initiatives.
Operations Coordinator
Omni Logistics
Dallas , TX
01.2001 - 03.2002
- Assisted with the organization and execution of operational processes.
- Sourced vendors for cost-effective materials needed for production.
- Evaluated and improved existing operational systems and procedures.
- Ensured compliance with organizational policies, regulations, and standards.
- Assessed upcoming projects to forecast projected resource requirements.
- Planned delivery routing, team workflows and promotional initiatives.
- Liaised between customers and management to ensure smooth operations delivery.
Education
United States Marine Corp.
Marine Corps Base Camp Lejeune, NCAssociate of Business Administration -
Eastfield College
Mesquite, TXHigh School Diploma -
North Mesquite High School
Mesquite, TXSkills
- Sales leadership and training
- Staff Development
- Solution selling
- Business growth and retention
- Contract Negotiations
- Consultative and relationship selling
Affiliations
- Sports
- Boating
- Travel
References
References available upon request.
Timeline
National Sales Director
American Expediting
10.2022 - Current
Director of Sales
YRC Freight
12.2015 - 10.2022
Account Executive
XPO Logistics
09.2003 - 12.2015
Operations Manager
Conway Air Freight
03.2002 - 09.2003
Operations Coordinator
Omni Logistics
01.2001 - 03.2002
United States Marine Corp.
Associate of Business Administration -
Eastfield College
High School Diploma -
North Mesquite High School
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