Cory Winn
Summary
Veteran Event Coordinator with 20 years of comprehensive experience overseeing and coordinating a wide array of events from high profile weddings, corporate events, festivals, and the Olympic Games. Strategic-thinking Director of Sales with 20 years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership, closing sales and coaching others.
Overview
18
18
years of professional experience
Work History
Director of Sales and Business Development
Hamby Catering & Events
Charleston, SC
03.2023 - 05.2024
- Developed and significantly grew assigned territory 12% within first year as DOS.
- Managed a team of up to 10 sales personnel to ensure performance goals were met or exceeded.
- Developed and implemented sales strategies to maximize revenue growth.
- Assisted in tracking KOI's on a weekly basis.
- Identified, developed and maintained relationships with key customers and partners.
- Analyzed customer feedback to identify areas for improvement in products and services.
- Created detailed reports on sales performance metrics and trends.
- Conducted market research to identify new business opportunities.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Collaborated with marketing department personnel to optimize strategic initiatives.
- Hired and motivated high-performing sales team achieving over $1 million in new sales per year on an average transaction of $12-15k.
- Successfully improved employment turnover through creating incentive and training programs.
- Coached, developed and motivated team to achieve revenue goals.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Senior Event Planner + Operations Manager
Direct My Day Charleston
Charleston, SC
10.2021 - 05.2022
- Organized event facility, food and beverage selections and secured all vendors for each event.
- Oversaw event logistics, venue scheduling, and innovative timelines.
- Planned, coordinated, designed, and executed weddings and special events.
- Handled most sales, HR, and team development meetings.
- Managed branding and marketing along with Social Media.
- Developed detailed diagrams and schematics.
- Created minute by minute interactive timelines with 'Timeline Genius.'
- Created and tracked very detailed budget spreadsheets noting payments made and payments due.
- Created carefully mastered SOP for a team of 7 wedding planners.
- Studied ROI and KPI's to assist in increasing sales.
- Created comprehensive contracts and invoices for events and monitored fee collection through 'Honeybook.'
- Narrated the client's vision and worked with all vendors in implementing specifications.
- Designed every facet of each event from lighting to florals.
- Worked with chefs to prepare custom menus, special meals and specialty beverages.
- Scheduled, organized and led food tastings to facilitate selections and surpass expectations.
- Managed social media and a website overhaul.
Owner/Senior Event Planner
Sage Innovations
Charleston, SC
12.2012 - 12.2017
- Planned, designed, coordinated, and executed luxury weddings and events for high profile individuals around Charleston for 15+ years.
- Hand selected Catering for each client's vision and budget needs.
- Partnered with local top innovative chefs for intricate 5 day events.
- Promoted events through social media, website overhauls, branding, and email marketing avenues.
- Organized booking all venues, guest lists, catering and detailed event timelines.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Designed contracts, collected fees and booked venues for events.
- Curated detailed budget tracking systems for the clients.
- Developed and enhanced policies to better execute sales and the entire planning process.
- Motivated employees to continuously grow knowledge and enhance abilities by running incentives for the team.
- Managed a staff, payroll, and the hiring process.
Senior Event Planner
Loluma
Charlseton, SC
06.2009 - 12.2012
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Developed and implemented effective marketing plans for generating event revenues.
- Managed comprehensive budgets to allocate event resources and stay within financial constraints.
- Developed relationships with vendors to facilitate quality service at competitive rates while maintaining financial responsibility within budgets.
- Created detailed timelines for events based on scope of work required by each department involved in process.
- Reserved space, equipment and personnel needed to facilitate events.
- Organized venues, budgets, guest lists, catering and event timelines.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
Venue and Event Coordinator
Kiawah Island Community Association
Kiawah Island, SC
04.2007 - 07.2010
- Coordinated with vendors to ensure availability of necessary equipment and supplies for events.
- Organized and maintained event calendar, including scheduling of staff and resources.
- Developed relationships with clients to ensure satisfaction and repeat business.
- Managed day-to-day operations of the venue, including supervising staff and overseeing safety procedures.
- Ensured compliance with all local health codes, liquor regulations, fire codes, building codes and other applicable laws.
- Planned special occasions such as weddings or conferences by determining details such as catering needs and decorations.
Conference Concierge
The Sanctuary Hotel
Kiawah Island, SC
08.2006 - 04.2007
- Greeted and welcomed conference attendees upon arrival.
- Assisted with registration of new participants and checked in existing guests.
- Provided detailed information about the conference, including its agenda, activities, and venues.
- Coordinated transportation for conference attendees to various locations around the city.
- Organized events such as dinners and outings for conference goers.
- Managed guest requests and inquiries related to their stay at the hotel or surrounding area.
- Assisted in setting up meeting rooms and other areas used by the conference attendees.
Education
Bachelor of Science - Sports Management
Elon University
Elon, NC05.2005
Skills
- Channel Development
- Client Relationship Management
- Sales leadership and training
- Deal Closing
- Client acquisition
- Pipeline Development
- Sales Reporting
- Sales strategy development
- KPI analysis
- Revenue Growth
- Trade show representation
- Profitability Optimization
- Revenue Forecasting
- Sales Presentations
Timeline
Director of Sales and Business Development
Hamby Catering & Events
03.2023 - 05.2024
Senior Event Planner + Operations Manager
Direct My Day Charleston
10.2021 - 05.2022
Owner/Senior Event Planner
Sage Innovations
12.2012 - 12.2017
Senior Event Planner
Loluma
06.2009 - 12.2012
Venue and Event Coordinator
Kiawah Island Community Association
04.2007 - 07.2010
Conference Concierge
The Sanctuary Hotel
08.2006 - 04.2007
Bachelor of Science - Sports Management
Elon University
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