Coryn Briggs

Comprehensive Destination Marketing Plan

Developed and executed a marketing plan that aligned with brand standards, mapped tactics to the traveler journey, set measurable KPIs, and optimized a tailored omni-channel marketing mix across co-op partnerships, PR, trade shows, and targeted outreach.

Destination Marketing Leadership

• Managed a multi-million-dollar budget, ensuring cost-effective allocation of campaigns across all marketing channels.
• Implemented data-driven decisions to optimize marketing efforts, maximizing KPIs and ROI.
• Executed integrated campaigns across digital, print, and social, driving brand awareness, engagement and partner referrals.
• Revitalized seasonal campaigns, co-op programs, and themed initiatives to increase visitation, generate partner leads, and enrich the visitor experience.
• Coordinated with agencies to develop strategic campaigns and high-quality creative assets.
• Oversaw marketing copy, imagery, videos, emails, website, and other collateral.
• Developed and presented marketing plans and reports to CEO and stakeholders.
• Mentored junior staff members, fostering a culture of continuous learning and professional development.

Marketing Impact & Performance Highlights

• Led high-visibility destination marketing campaigns in regional markets, driving increased website traffic and brand engagement through strategic placements.
• Boosted partner performance and referrals via multi-channel initiatives, including digital media, CRO, and email marketing to support lodging and booking goals.
• Delivered measurable results through data-informed strategy, cross-platform execution, and ongoing performance analysis, ensuring continuous optimization and stakeholder value.
• Earned top-tier media coverage in The New York Times, Wall Street Journal, and endorsements from travel personalities like Samantha Brown.

Industry Involvement

• Regular presenter at top-tier conferences, including ESTO, eTourism Summit, and Simpleview Summit, boosting brand visibility and industry recognition.
• Member of the ESTO Planning Committee, shaping national conference programming and innovation.
• Active participant in user group advisory committees and digital strategy collaboratives, influencing product development and advancing destination marketing practices.
• Recognized industry voice, often asked to author testimonials and case studies showcasing effective campaigns.

Digital Marketing Strategy & Leadership

• Directed end-to-end digital advertising strategy, exceeding industry benchmarks and driving measurable stakeholder growth.
• Led website content management, microsite launches, and conversion optimization to enhance user experience and increase lead generation.
• Oversaw integrated content marketing, SEO, email, and social media initiatives that expanded audience reach and elevated brand visibility.
• Managed marketing technology platforms and supervised seasonal staff, improving operational efficiency and team development.
• Applied data analytics to evaluate performance, refine campaigns, and inform cross-channel strategic decisions.

Marketing & Brand Development

• Spearheaded an integrated marketing program spanning PR, advertising, email marketing and creative design to strengthen brand positioning.
• Managed website and social media platforms, expanding digital presence and deepening audience engagement.
• Partnered with regional tourism and hospitality organizations to advance destination marketing and create cross-promotional opportunities.
• Created compelling marketing materials, including brochures, banners, and social media content.
• Attended wine and food festivals to showcase the brand, connect with consumers, and encourage visitation.