Costa Garoufalidis
Land O' Lakes,FL
Summary
A results-driven content marketing professional with over 7 years of experience crafting impactful content that drives engagement, boosts visibility, and achieves measurable business goals. Expertise in content creation, content strategy, SEO optimization, and digital marketing. Proven track record in producing high-quality content for B2B and B2C audiences across various industries, including education, logistics, and tech.
Overview
5
5
years of professional experience
Work History
Digital Content Writer
Bisk Education, Inc.
Tampa, FL
08.2022 - Current
- Created and optimized SEO-driven blog posts, web pages, and landing pages, resulting in a consistent year-over-year increase in organic search traffic for the previous 2 years.
- Collaborated with cross-functional teams to deliver consistent brand messaging, resulting in increases in digital campaign lead generation ranging from 50% to 250% across brands.
- Researched topics to ensure the accuracy of content, leveraging reliable sources such as industry experts and published materials.
- Spearheaded the development of program campaigns for renowned educational institutions, including USF Health, SMU Meadows School of the Arts, Vanderbilt Business, and Michigan State University.
Content Writer
Actsoft
Tampa, FL
07.2021 - 08.2022
- Wrote and edited B2B marketing content, including blogs, white papers, and case studies, increasing overall website engagement by 20%.
- Developed landing page content for product launches that contributed to a 10% boost in product trial sign-ups.
- Optimized content for SEO, contributing to a 30% improvement in keyword rankings, which increased visibility and organic traffic.
- Integrated multimedia elements such as videos, graphics, or audio recordings into blog posts or web pages whenever possible.
Sr. Content & Social Media Specialist
FreightCenter
Palm Harbor, FL
04.2019 - 06.2021
- Led the content strategy and social media management for FreightCenter, increasing social media engagement by 30% within one year.
- Created high-quality B2B blog content and marketing collateral focused on supply chain and logistics, driving a 20% increase in lead generation despite industry disruption from the COVID-19 pandemic.
- Revitalized existing content under renewed brand and SEO guidelines to promote brand awareness and drive digital traffic.
- Collaborated with the marketing team to create customer-centric content that improved user engagement and retention by 10%.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL06-2016
Skills
- Content Writing & Editing: Blog content, web page content, landing page content, email marketing content, and copywriting
- SEO & Digital Marketing: SEO content, keyword research, optimization strategies, and analytics
- Content Management Systems: WordPress, HubSpot
- Marketing Campaign Management: B2B marketing, B2C marketing, social media content, and email campaigns
- Content Strategy & Development: Content creation, content planning, and campaign alignment
- Tools & Software: Google Analytics, SEMrush, Adobe Creative Suite
Languages
English
Native/ Bilingual
Greek
Full Professional
Affiliations
- Professional Greek Musician
- Soccer
- Gaming
References
References available upon request.
Timeline
Digital Content Writer
Bisk Education, Inc.
08.2022 - Current
Content Writer
Actsoft
07.2021 - 08.2022
Sr. Content & Social Media Specialist
FreightCenter
04.2019 - 06.2021
Bachelor of Science - Marketing
University of South Florida
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