MARTHA SUE SMITH
Mandeville,LA
Summary
Results-oriented National Account Manager effective at expanding territories and building retention. Excellent communication and relationship building abilities. Offering 20 years of experience in fast-paced sales environments.
Overview
18
18
years of professional experience
Work History
National Account Manager
ESGI / Riverside Insights Company
12.2019 - 12.2023
- Responsible for new sales and expansions of progress monitoring and assessment software in the USA and overseas.
- Building a trusting and professional relationship with clients
- Ensured all accounts are looked after and maintained
- Continuously promoted new services and features to strengthen user loyalty
- Conducted all presentations and proposals for school and district wide sales
- Monitored and identifying market trends, competitors, and new sales leads
- Developed and implemented processes for low activation and low usage to ensure success
- Developed and implemented renewal process to ensure renewal and expansion
- Achieved 20% growth over prior years since 2019..
- Identified profitable business leads and built pipeline of prospective customers.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Tracked sales data to assess trends and make proactive strategy changes.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Increased market penetration by growing brand awareness.
- Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
- Provided product demonstrations to share features, answer questions and overcome concerns.
- Efficiently resolved sales, service and account issues to maximize customer satisfaction.
- Brought lapsed accounts back to active status and providing additional revenue.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Fostered an environment of collaboration and open communication with internal teams to ensure seamless execution of national account initiatives.
- Resolved complex problems to positively impact sales and business direction.
- Conducted thorough market analyses to identify potential growth opportunities within the national account base.
Area Sales Manager
Detel Computer Solutions
05.2015 - 11.2018
- Managed Higher Ed and K-12 accounts
- Specialized in Consulting school districts and Colleges on technology solutions to include interactive panels, AV, and computer solutions along with developing service contracts for maintaining the solutions
- Responsible for organizing and implementing training for teachers
- Certified for Smart interactive panels and software
- Proficient in Microsoft Office Suite, and CRM reporting.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Sr. Executive Director of Education
Academic Partnerships
01.2011 - 08.2014
- Negotiated Partnership contracts with Superintendents in 100% of k-12 school districts in Louisiana
- Maximized relationships with affinity partnerships by designing best practices for affinity marketing
- Worked with LSU leadership to improve marketability of online programs
- Volunteered to mentor new hires by sharing best practices and support
- Credited for creating the 'Rural Initiative,' a strategic marketing plan for enrollments in rural communities
- Delivered Presentations for districts and conference venues
- Received the annual top award for having the highest percentage to goal at 165% in the company June 2013 to June 2014 sales cycle.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Established and maintained strong relationships with K-12 School districts and strategic partners.
- Represented organization at industry conferences and events.
- Mentored future leaders as part of succession planning efforts ensuring continued success in the ever-changing business landscape.
Louisiana Account Executive
Curriculum Advantage
08.2008 - 01.2011
- Developed strategic marketing plan in brand new market to compete with well-established software companies in the LA market
- Worked directly with k-12 Superintendents, key decision makers, and teachers throughout school districts in the state
- Achieved annual sales of $1,500,000 for 2011.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Met and exceeded service level goals to achieve standards and expectations.
Director of Education Sales
Gulf South Infrastructure-Promethean-Reseller
09.2007 - 05.2008
- Managed sales, installation, implementation, and training of Promethean interactive white boards
- Increased revenue 400% ($5,000,000) in sales
- 2008.
- Drove phases of sales from leads generation and prospecting to presentations and contract development.
- Delivered presentations at conferences and trade shows, representing diverse training programs.
- Grew designated market segment through strategic pursuit of quality leads such as school administrators.
- Prospected leads, set up appointments and offered products and services to drive sales.
- Strategized and implemented methods for increasing sales within territory based on specific needs of area educators.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
Regional Account Manager (MS, LA, AL, TN)
Promethean Inc
01.2006 - 09.2007
- Launched new technology to the education market in four states
- Achieved quick success in brand awareness through creative marketing strategies
- Designed and implemented training programs for teachers
- Mentored and trained field sales teams resulting in increased sales of 200%.
- Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Elevated market penetration to generate $7.500,000 in gross annual revenue from sales.
Education
M.A. Architectural History & Preservation - Architectural History & Preservation
University of Virginia
Charlottesville, VA12.1989
B.A. in Art And Architectural History - Art And Architectural History
College of Charleston
Charleston, SC05.1985
Skills
- Cold Calling Expertise
- Sales Pipeline Development
- Sales Pipeline Management
- Business Growth and Retention
- Solution Selling
- Account Development
- Account Management
- Client Relationship Building
Timeline
National Account Manager
ESGI / Riverside Insights Company
12.2019 - 12.2023
Area Sales Manager
Detel Computer Solutions
05.2015 - 11.2018
Sr. Executive Director of Education
Academic Partnerships
01.2011 - 08.2014
Louisiana Account Executive
Curriculum Advantage
08.2008 - 01.2011
Director of Education Sales
Gulf South Infrastructure-Promethean-Reseller
09.2007 - 05.2008
Regional Account Manager (MS, LA, AL, TN)
Promethean Inc
01.2006 - 09.2007
M.A. Architectural History & Preservation - Architectural History & Preservation
University of Virginia
B.A. in Art And Architectural History - Art And Architectural History
College of Charleston
Similar Profiles
GURPREET SINGHGURPREET SINGH
Inspection Officer at ESGI TOOLS PATIALAInspection Officer at ESGI TOOLS PATIALA
Emma JansenEmma Jansen
Adjunct Lecturer and Course Developer at Institut Supérieur d'Audiovisuel (ISA), La Grande École de l'Immobilier (EFAB), École Supérieure de Génie Informatique (ESGI)Adjunct Lecturer and Course Developer at Institut Supérieur d'Audiovisuel (ISA), La Grande École de l'Immobilier (EFAB), École Supérieure de Génie Informatique (ESGI)
SONAL BANSALSONAL BANSAL
SENIOR SALES ENABLEMENT MANAGER-GLOBAL ROLE at UTOPUS INSIGHTS (A Vestas Group Company)SENIOR SALES ENABLEMENT MANAGER-GLOBAL ROLE at UTOPUS INSIGHTS (A Vestas Group Company)