Country Activation Marketer Minjeong Park

Digital marketing professional with experience in content creation, campaign execution, and analytics. Skilled at turning insights into engaging online strategies. Adaptable and eager to support innovative marketing initiatives.

I am a cross-cultural marketing specialist with diverse international experience and a strong foundation in brand communication, PR, and strategic content creation. My career journey spans fashion media, consulting, and entrepreneurship, allowing me to develop a unique blend of analytical, creative, and cross-cultural collaboration skills.

In Spain, I launched a personal handcrafted accessories brand from the ground up and successfully placed it in renowned local concept stores within a year. This experience required me to identify emerging trends, craft persuasive brand presentations, and negotiate effectively with store buyers, all while building the brand from zero. Through this process, I honed my ability to align creative vision with business objectives, exercise persistence under uncertainty, and communicate convincingly across cultural and linguistic barriers.

Concurrently, I enhanced my international marketing expertise by joining a Spanish consulting firm, producing PR content for major clients including department stores and tourism boards. My campaigns consistently achieved 2–6 times higher engagement compared to previous benchmarks, and I coordinated with local marketing teams to adapt content for cultural relevance. I also supported global events, such as the Barcelona Seafood Expo and Mobile World Congress, ensuring clear and accurate communication between international stakeholders.

Earlier domestic experiences, including roles at Marie Claire Fashion Magazine and Hansae Co., strengthened my coordination and stakeholder management skills. From securing brand sponsorships to producing content and delivering KPI-driven performance reports, I learned to translate marketing initiatives into measurable outcomes. At LVMH Korea, for example, I tracked influencer collaborations weekly, analyzing brand exposure, sales impact, search trends, and share of voice relative to competitors, and incorporated these insights into future campaign strategies. This hands-on experience mirrors the MQL, SQL, and ROI-focused marketing processes essential at 3M.

I am eager to leverage my global perspective, cross-cultural adaptability, and data-driven marketing approach to advance 3M’s marketing initiatives and enhance brand growth and engagement across international markets. With a proven ability to create value through strategic communication, I am confident in my capacity to contribute meaningfully to 3M’s innovative marketing endeavors.