Courtney Campbell
New York,NY
Summary
Results driven public relations and marketing specialist recognized for securing substantial brand partnerships and managing influencer collaborations that elevate brand visibility. Expertise in crafting data driven social media strategies that significantly boost audience engagement and brand interaction across multiple platforms.
Overview
3
3
years of professional experience
Work History
SOCIAL MEDIA & PARTNERSHIPS MANAGER
Edna Oks
New York, USA
02.2025 - Current
- Secured $50K+ in brand partnerships with Juvia’s Place, Medicube, Secret Deodorant, and Quest Nutrition, leading negotiations, contract management, and campaign deliverables to maximize partnership effectiveness.
- Managed influencer partnerships and campaigns for creator with 300K+ followers, overseeing brand communications, content approvals, and performance reporting to ensure alignment with campaign goals.
- Negotiated influencer partnership agreements with brands, aligning campaign deliverables, compensation, timelines, and contractual requirements.
- Developed social media strategies that boosted engagement and generated millions of organic views across Instagram and TikTok, enhancing brand visibility and audience reach.
- Facilitated daily interactions with audience on Instagram and TikTok, responding to comments and messages to foster community engagement.
- Refined short-form videos and graphics for Reels and TikTok posts, ensuring high-quality visuals and adherence to platform specifications.
ASSISTANT EVENT COORDINATOR
Freemans Restaurant
New York, USA
06.2023 - 01.2025
- Served as primary point of contact for clients, offering event guidance, addressing inquiries, and facilitating planning from initial request to execution.
- Coordinated event logistics and client communications for 10+ weekly private events, managing email correspondence, inquiries, confirmations, and event details to ensure successful execution.
- Managed event logistics including guest lists, seating arrangements, menus, and special requests for private dining experiences.
- Collaborated with restaurant operations, kitchen, and service teams to deliver seamless event execution and enhance guest experiences.
EVENTS & BRAND PARTNERSHIPS INTERN
The deFiant
Remote
08.2024 - 12.2024
- Supported the planning and execution of 10+ lifestyle and brand events, coordinating vendor communication, event logistics, timelines, and on-site operations.
- Created customized partnership pitches and secured product placements with brands including Rare Beauty, enhancing guest experiences and increasing brand visibility at events.
- Executed brand outreach campaigns, contacting 50+ companies to secure sponsorships and product placements, contributing to successful event execution.
- Researched and developed targeted brand partnership lists in beauty, wellness, and lifestyle sectors, identifying 100+ potential collaborators to enhance event offerings.
PUBLIC RELATIONS INTERN
Derris
New York, USA
06.2023 - 08.2023
- Supported account teams in executing PR campaigns for 3+ lifestyle brands including Reformation, Bombas, and Harry’s through targeted media outreach, effective client communications, and seamless campaign coordination.
- Monitored 50+ daily media and social channels to track brand coverage, industry trends, and relevant press opportunities.
- Coordinated PR sample distribution and follow-ups with 100+ journalists, editors, and influencers to ensure timely delivery and enhance media placement opportunities.
- Conducted consumer and market research to develop insights that informed 5 marketing and PR strategies across client accounts.
Education
Master of Science - Marketing
Florida International University
04-2026
Bachelor of Arts - Public Relations
Seton Hall University
05-2024
Skills
- Influencer Outreach
- Partnership Coordination
- Pitch Writing
- Media Relations
- Media Monitoring
- Influencer Research
- Content Creation
- Copywriting for Social Media
- Social Media Analytics
- Video Editing
- Canva
- Media List Creation
Timeline
SOCIAL MEDIA & PARTNERSHIPS MANAGER
Edna Oks
02.2025 - Current
EVENTS & BRAND PARTNERSHIPS INTERN
The deFiant
08.2024 - 12.2024
ASSISTANT EVENT COORDINATOR
Freemans Restaurant
06.2023 - 01.2025
PUBLIC RELATIONS INTERN
Derris
06.2023 - 08.2023
Master of Science - Marketing
Florida International University
Bachelor of Arts - Public Relations
Seton Hall University