Google Ads
Years of professional digital marketing experience
Hi, I’m
Courtney Champion-Michel
Dacula,GA
“I’m walking proof that grace and grit can coexist.”
~ME
Summary
I’m a Digital Marketing & Paid Media Specialist with over 12 years of experience turning data into strategy and strategy into measurable growth. My work sits at the intersection of analytics and storytelling — where smart targeting meets creative execution. From Google Ads and Meta campaigns to SEO, content, and automation, I help brands build visibility, scale sustainably, and connect with real people.
Overview
12
8
Certifications from Google, HubSpot & Semrush
45
Multi-channel campaigns across Google & Meta
40
Percent average ROI growth across campaigns
15
Industries served including SaaS & eCommerce
1
Mission to blend creativity with data for real results
Accomplishments
- Increased client ROI by up to 40% through optimized full-funnel strategies.
- Managed over $1M in ad spend across Google, Meta, and LinkedIn.
- Improved organic visibility by 25% within six months of strategy rollout.
- Cut cost-per-lead by 30% through advanced segmentation and A/B testing.
- Built automated email flows that lifted engagement by 20% and conversions by 12%.
- Developed SEO strategies that secured top 3 keyword rankings for multiple brands.
- Launched content campaigns that boosted social engagement by 35%.
- Designed GA4 and Looker Studio dashboards to optimize ROAS by 20%.
- Increased repeat purchase rate by 18% through audience retention initiatives.
- Known for blending data precision with creative execution to deliver measurable impact.
Portfolio
FEATURED
Digital Marketing Portfolio
Skills
- Digital Strategy & Growth Marketing
- Paid Media
- SEO
- Email Marketing & Automation
- CRO & A/B Testing
- Analytics
- MarTech Stack Management
- Social Media & Short-Form Content
- AI-Powered Marketing Tools
- Ad Platforms
- Analytics & Tracking
- Email & Automation
- CMS
- Collaboration
- AI Tools
Software
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics 4 (GA4)
Google Tag Manager
SEMrush
Ahrefs
HubSpot
Klaviyo
Canva
ChatGPT
Asana
ClickUp
Slack
Mailchimp
Certification
- Google Ads Search – Skillshop, Expires Dec 2026
- Google Analytics – Skillshop, Expires Dec 2026
- HubSpot Inbound Marketing – HubSpot Academy, Expires Dec 2026
- Semrush Advanced Content Marketing – Expires Dec 2026
- Semrush AI-Powered Marketer – Expires Dec 2026
- Semrush B2B Content Marketing Strategy – Expires Dec 2026
- Semrush Backlink Management – Expires Dec 2026
- Semrush Engage & Convert: Email Marketing – Expires Dec 2026
Work History
Freelance / Self-Employed
Digital Marketing Specialist (Paid Media / PPC / SEO)
2024 - Current (1 education.year_Label & 9 education.months_Label)
Job overview
- Designed and executed integrated SEO and PPC strategies using GA4, SEMrush, and HubSpot, increasing organic traffic by 20% and qualified leads by 15%.
- Optimized paid campaigns through AI-powered keyword research and automation, boosting ROI by 18%.
- Scaled six to eight projects at once across B2B, SaaS, eCommerce, and healthcare, consistently exceeding KPIs.
- Partnered with brands to manage full-funnel paid social and SEO strategies using HubSpot and Meta Ads Manager.
- Improved email CTR by 20% through segmentation, A/B testing, and automation in HubSpot and Klaviyo.
Northeast Kingdom Online
Digital Marketing & SEO Manager
2023 - 2024 (1 education.year_Label)
Job overview
- Built and executed SEO strategies that boosted organic traffic by 30% and domain authority by 12 points.
- Conducted competitor and UX audits using Ahrefs, Screaming Frog, and SimilarWeb, increasing conversion rates by 10%.
- Partnered with content and design teams to deliver SEO-optimized blogs and lead magnets, reducing bounce rate by 15%.
- Directed link-building campaigns that secured top-three rankings for 20+ high-intent keywords.
- Improved site performance and load times by 28% through technical SEO enhancements.
Freelance / Self-EmployedRemote
Digital Marketing Specialist (Paid Media / PPC / S
2020 - 2023 (3 education.years_Label)
Job overview
- Delivered inbound strategies using HubSpot, GA4, and SEMrush, growing traffic by 25% and conversions by 12%.
- Managed cross-channel campaigns (social, paid, video, email) to lift brand visibility by 40% and repeat purchases by 18%.
- Designed inbound funnels with gated content and drip campaigns to improve lead quality and efficiency.
- Leveraged Looker Studio dashboards to monitor and optimize campaign ROAS by 20%.
Halco Lighting TechnologiesNorcross
Digital Marketing & Web Development Specialist
2018 - 2019 (1 education.year_Label)
Job overview
- Led integrated SEO, PPC, and email campaigns that increased website traffic by 22% and inbound leads by 17%.
- Managed WordPress sites and implemented SEO best practices, raising SEO health scores by 30%.
- Developed sales support collateral (landing pages, emails, datasheets) to shorten sales cycles and improve lead quality.
- Coordinated cross-functional teams with Trello and Slack, reducing campaign deployment time by 20%.
The Aspen BrandsDuluth
eCommerce Email & Affiliate Marketing Specialist
2017 - 2018 (1 education.year_Label)
Job overview
- Expanded affiliate network by 30% and boosted referral revenue by 15%.
- Improved campaign performance through testing and segmentation, increasing open rates by 15% and CTR by 12%.
- Enhanced retention and personalization strategies using Klaviyo, Mailchimp, and Google Analytics.
DoosanBuford
Marketing Specialist
2016 - 2017 (1 education.year_Label)
Job overview
- Increased lead generation by 14% through CRM and analytics-driven campaign refinements.
- Boosted engagement by 19% through social media campaigns and LinkedIn content strategy.
- Improved click-through rates by 20% by refining messaging and creative assets.
Rouse PropertiesNew York
Marketing Coordinator
2012 - 2015 (3 education.years_Label)
Job overview
- Managed omni-channel campaigns for 30+ retail properties, growing tenant inquiries by 10%.
- Increased engagement by 20% through Facebook, newsletters, and local sponsorships.
- Directed market research and ad spend allocation to optimize seasonal ROI.
Education
Georgia State UniversityAtlanta, GA
Master of Science from Marketing
08.2008 - 05.2010
University of TennesseeKnoxville, TN
Bachelor of Science from Communications, Business
08.2004 - 05.2008
University Overview
- NCAA Division I Track & Field Scholar-Athlete (4 years)
- Academic Honor Roll (4 years)
- Elected Captain of Women's Track & Field Team
Personal Information
Hey there — I’m Courtney Champion-Michel, a Digital Marketing & Paid Media Specialist who lives for that sweet spot where data meets creativity. For over a decade, I’ve been building and scaling digital campaigns that don’t just get clicks — they get connection.
I’m all about turning strategy into stories that stick. Whether it’s optimizing a Google Ads funnel, crafting content that actually converts, or untangling analytics to find the “aha!” moment, I bring both logic and imagination to the table. Numbers matter — but so does the feeling your brand leaves behind.
My background spans B2B, B2C, SaaS, and eCommerce, giving me the range to step into almost any brand voice and help it shine. I thrive in those moments where strategy gets personal — when a well-placed ad, a fresh piece of content, or a smarter automation flow makes everything click (literally and figuratively).
When I’m not deep in dashboards or building funnels, you can usually find me outside with my family, sneaking in a Pilates session, or losing track of time bingeing crime dramas. (Pretty Hard Cases still has my heart.)
At the end of the day, I’m just passionate about helping good brands grow smarter, not louder. Let’s build something worth remembering.