Courtney De Salvatore
Los Angeles,CA
Summary
Accomplished global marketing leader and brand builder with a reputation for driving business and brand strategy, consumer-centric innovation, market development, and building successful talent. Focused on implementing business solutions proven to grow revenue, market share, brand equity, and profit. People leader with a history of breaking down silos by fostering productive working relationships.
Overview
21
21
years of professional experience
Work History
Global Vice President, Brand & Sports Marketing
HERBALIFE CORPORATION GLOBAL HEADQUARTERS
Los Angeles, CA
01.2019 - Current
- Own development and execution of transformative Change Agenda to strengthen, modernize, and build Herbalife’s $5B+ nutrition & lifestyle business into a global health and wellness brand
- Manage $20MM+ global marketing budget
- Oversee Brand, Sports Partnership & Corporate Alliances, Creative Services, and Digital Content global teams
- Have also led Social Media and Corporate Communications.
Global Senior Marketing Director, KOTEX, U BY KOTEX, INTIMUS, GOODFEEL, WHITE Brands
KIMBERLY-CLARK CORPORATION GLOBAL HEADQUARTERS
Dallas, TX
01.2017 - 01.2018
- Provided strategic and commercial business leadership for K-C’s $1.4B Feminine Care Category
- Delivered best overall global sector business results in 2017, exceeding global market share (+25%), revenue (+4%) and operating profit (+4%) targets.
Global Marketing Director, HUGGIES Brand, Premium Diapering & Hospital Channel
KIMBERLY-CLARK CORPORATION
Neenah, WI
01.2003 - 01.2017
- Developed global Brand and Category Foundations, drove Strategy and Innovation, and created Communication and Marketing Plans for newborn and premium active baby diapering division of $6.4B Huggies Brand
- Responsible for Hospital Channel development and programming
- Partnered with regional/local teams to convert foundational tools and strategies into profitable market execution.
Global Marketing Director, HUGGIES Brand, Point of Market Entry (POME)
KIMBERLY-CLARK CORPORATION
Neenah, WI
01.2014 - 01.2016
- New-to-K-C role
- Set Vision and championed growth of relatively small, yet #1 strategic priority for the brand
- Developed and grew the $600MM newborn segment
- Executed Innovation Agenda and drove 2-year net sales CAGR of 8% vs
- 5% target.
Global Marketing Director, HUGGIES Brand, Diapering & Wipes, Front End Innovation & Cost Transformation
KIMBERLY-CLARK CORPORATION
Neenah, WI
01.2013 - 01.2014
- New-to-K-C role
- Led design and company-wide rollout of new consumer-centric approach to product innovation
- Oversaw global cross-functional team and worked with regional partners to incorporate design-to-value into product development and manufacturing process.
Senior Brand Manager, HUGGIES Brand, Point of Market Entry, (LATAM, APAC, MEA)
KIMBERLY-CLARK INTERNATIONAL
01.2011 - 01.2013
- New-to-K-C role
- Developed deep, foundational understanding of mother and baby journey pre- and post-birth
- Set Vision, drove newborn Segment Strategy and partnered with regions to build and implement winning acquisition plans to capture lifetime value.
Brand Manager, COTTONELLE Brand Flushable Moist Wipes, Strategy & Innovation
K-C North America Family Care
01.2010 - 01.2011
- Developed Strategic Brand Plan for $140MM business
- Led Segmentation, Brand Repositioning, Architecture, and Innovation Pipeline fill.
Brand Manager, COTTONELLE & SCOTT Brand Flushable Moist Wipes, Brand Planning & Execution
K-C North America Family Care
01.2007 - 01.2010
- Provided general management and owned NA P&L for top two share-leading $160MM brands
- Drove record 2010 category (+3.2 pts.) and brand (+4.7 pts.) penetration.
Associate Brand Manager II, COTTONELLE Brand, Brand Planning & Execution
K-C North America Family Care
01.2006 - 01.2007
- Owned Brand Plan development, financial target setting, forecasts and $76MM in A&CP for $1B brand, fueling 20% sales growth.
Associate Brand Manager I, SCOTT Brand, Brand Strategy & Innovation
K-C North America Family Care
01.2005 - 01.2006
- Developed 5-year Brand Strategy and Innovation Plan
- Managed first-ever Brand Domain Expansion into household cleaning category from concept to go-to-market plan with suite of five products delivering $26MM year one sales value for $1.6B brand.
Associate Brand Manager I, VIVA Brand Towels, Consumer Marketing
K-C North America Family Care
01.2004 - 01.2005
- Led consumer initiatives for $260MM brand, including Brand Plan, Product Design, Packaging, Marketing Research and $7MM in A&CP
- Steered product change yielding $14MM in profit and +7.6 margin pts.
Marketing Associate, SCOTT & VIVA Brand Towels, Retailer Marketing
K-C North America Family Care
01.2003 - 01.2004
- Owned volume and trade forecasts for $575MM business
- Conducted grocery and drug channel field sales rotation
- Created Category Case for “two-brand strategy” to secure shelf space for both pragmatic and performance towels.
Education
MASTER OF INTERNATIONAL MANAGEMENT - Global Brand Management
Thunderbird, The American Graduate School of International Management
MASTER OF BUSINESS ADMINISTRATION -
The University of Arizona, Eller Graduate School of Management and Berger Entrepreneurship Program
BACHELOR OF ARTS - JOURNALISM
San Diego State University
BACHELOR OF ARTS - SPANISH
San Diego State University
Skills
- Global Leadership
- Portfolio Strategy & Management
- Brand & Creative Strategy
- Strategic Planning
- Product & Process Innovation
- Brand Experience & Activation
- P&L Management
- Change Management
- Digital & Social Media
- Talent & Organization Development
- Agency & Campaign Management
- Content Strategy & Management
- Sports Partnerships & Alliances
- Insights & Analytics
- Bilingual – English & Spanish
Personal Information
Title: Courtney De Salvatore, MBA, MIM
Timeline
Global Vice President, Brand & Sports Marketing
HERBALIFE CORPORATION GLOBAL HEADQUARTERS
01.2019 - Current
Global Senior Marketing Director, KOTEX, U BY KOTEX, INTIMUS, GOODFEEL, WHITE Brands
KIMBERLY-CLARK CORPORATION GLOBAL HEADQUARTERS
01.2017 - 01.2018
Global Marketing Director, HUGGIES Brand, Point of Market Entry (POME)
KIMBERLY-CLARK CORPORATION
01.2014 - 01.2016
Global Marketing Director, HUGGIES Brand, Diapering & Wipes, Front End Innovation & Cost Transformation
KIMBERLY-CLARK CORPORATION
01.2013 - 01.2014
Senior Brand Manager, HUGGIES Brand, Point of Market Entry, (LATAM, APAC, MEA)
KIMBERLY-CLARK INTERNATIONAL
01.2011 - 01.2013
Brand Manager, COTTONELLE Brand Flushable Moist Wipes, Strategy & Innovation
K-C North America Family Care
01.2010 - 01.2011
Brand Manager, COTTONELLE & SCOTT Brand Flushable Moist Wipes, Brand Planning & Execution
K-C North America Family Care
01.2007 - 01.2010
Associate Brand Manager II, COTTONELLE Brand, Brand Planning & Execution
K-C North America Family Care
01.2006 - 01.2007
Associate Brand Manager I, SCOTT Brand, Brand Strategy & Innovation
K-C North America Family Care
01.2005 - 01.2006
Associate Brand Manager I, VIVA Brand Towels, Consumer Marketing
K-C North America Family Care
01.2004 - 01.2005
Global Marketing Director, HUGGIES Brand, Premium Diapering & Hospital Channel
KIMBERLY-CLARK CORPORATION
01.2003 - 01.2017
Marketing Associate, SCOTT & VIVA Brand Towels, Retailer Marketing
K-C North America Family Care
01.2003 - 01.2004
MASTER OF INTERNATIONAL MANAGEMENT - Global Brand Management
Thunderbird, The American Graduate School of International Management
MASTER OF BUSINESS ADMINISTRATION -
The University of Arizona, Eller Graduate School of Management and Berger Entrepreneurship Program
BACHELOR OF ARTS - JOURNALISM
San Diego State University
BACHELOR OF ARTS - SPANISH
San Diego State University
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