Courtney Geiss, MBA
Middletown,NJ
Summary
Dynamic, passionate, and results-driven marketing professional with a proven track record in driving incremental growth for B2B and B2C brands. Adept at fostering cross-functional collaboration through strong leadership skills. Committed to developing and executing innovative marketing strategies that enhance brand visibility, drive customer acquisition, and maximize revenue growth.
Overview
20
20
years of professional experience
Work History
Marketing Business Partner, Field Marketing Lead
National Veterinary Associates (NVA)
11.2022 - Current
- Managed full-funnel marketing strategy for 150+ regional veterinary clinics, encompassing website development, paid search, social media, CRM, client referral programs, and custom marketing initiatives.
- Increased revenue by 20% in the first year through effective management of hospital marketing initiatives.
- Developed company-wide marketing playbooks and group-based trainings, creating efficiencies at scale.
- Create and implement client acquisition and retention strategies, driving incremental growth
- Boosted program adoption and performance by 50% in the first year, fueling regional expansion.
- Collaborate with cross-functional teams, including operations and hospital leadership, to develop hospital-centric marketing strategies.
- Execute B2C acquisition and retention strategies, B2B referral initiatives, driving growth and engagement.
Senior Marketing Manager
Agilex Fragrances
10.2021 - 11.2022
- Led marketing efforts for top company account; driving over $20M in incremental revenue
- Identified new business opportunities, driving over 32% growth expansion in new categories
- Developed and executed a comprehensive marketing strategy, covering product development, competitive positioning, market segmentation, and go-to-market (GTM) strategy.
- Collaborated with cross-functional teams to develop innovative solutions for top global clients, including Walmart, Target, and SC Johnson.
- Managed creative agency partners, overseeing the entire creative process from brief development to campaign execution.
- Analyzed market trends and converted data-driven insights into innovative marketing solutions for clients.
Regional Marketing Lead
International Flavors & Fragrances (IFF)
Holmdel, NJ
01.2014 - 06.2020
- Drove growth and profitability through the creation and delivery of innovative, account-based global marketing strategy, increasing revenues over $50M.
- Created custom marketing and brand solutions for top global companies, including Unilever, Procter & Gamble, SC Johnson, Clorox, and Colgate, by leveraging corporate capabilities and innovations.
- Led cross-functional teams across sales, marketing, R&D, and design, executing go-to-market strategies, generating $15M in incremental revenue.
- Trends & Forecasting Lead: Utilized IRI and Nielsen platforms to develop data-driven strategies and product solutions, boosting sales by 39% for key accounts.
Marketing & Brand Manager
Fiscal Management Associates
New York, NY
06.2011 - 01.2014
- Executed firm-wide rebranding strategy, including new brand mission, consumer touchpoints, digital communications, and go-to-market strategy, generating new leads and incremental revenue.
- Designed, implemented, and managed integrated marketing campaigns, increasing SQLs by 25%.
- Managed and mentored three high-achieving marketing associates, fostering professional and personal development.
- Collaborated with executive leadership on continuous program development and sales activations.
Field Marketing Manager
Avis Budget Group
Parsippany, NJ
12.2006 - 12.2009
- Developed, designed, and launched the first comprehensive company-wide Spanish language consumer marketing program, enhancing outreach to a diverse audience.
- Digital Marketing Expertise: Designed and executed targeted digital marketing campaigns, creating compelling collateral, and engaging social media content that resonated with consumers.
- Strategic Partnerships Management: Established and nurtured high-impact partnerships with brands such as the New York Yankees, American Express, and Mastercard, driving client acquisition growth.
Marketing Director
Westfield Group
New York, NY
01.2005 - 12.2006
- Led marketing strategy, brand development, event planning, and public relations for NY Region
- Managed and mentored team of seven marketing associates in successfully creating new strategic business partnerships, driving over $10M in incremental revenues.
Education
MBA, Marketing & Finance -
Fordham University, Gabelli School of Business
New York, NY01.2011
BACHELOR OF ARTS (BA), Communications -
Pennsylvania State University
University Park, State College05-2003
Skills
- Growth Marketing
- Strategic & Integrated Marketing
- Partnership Marketing
- Marketing Analysis
- Cross-functional Team Building
- Digital Marketing Strategy
- B2B & BSC Marketing
Programsandaffiliations
- Microsoft Office: Advanced PowerPoint, Excel, Word, Sharepoint
- Data analytics: Google, Power BI, Nielsen, IRI
- Trend forecasting: Euromonitor, Mintel GNPD
- CRM: Salesforce, AllyDVM
- Creative tools: Canva, Adobe Pro
- Organizations: Association of National Advertising Managers (ANA), American Marketing Association (AMA)
Timeline
Marketing Business Partner, Field Marketing Lead
National Veterinary Associates (NVA)
11.2022 - Current
Senior Marketing Manager
Agilex Fragrances
10.2021 - 11.2022
Regional Marketing Lead
International Flavors & Fragrances (IFF)
01.2014 - 06.2020
Marketing & Brand Manager
Fiscal Management Associates
06.2011 - 01.2014
Field Marketing Manager
Avis Budget Group
12.2006 - 12.2009
Marketing Director
Westfield Group
01.2005 - 12.2006
MBA, Marketing & Finance -
Fordham University, Gabelli School of Business
BACHELOR OF ARTS (BA), Communications -
Pennsylvania State University
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