Courtney Gray
Chesapeake Beach,MD
Summary
Results-driven marketing and business development leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance with a dynamic. Proven success in cultivating strong employee and member relations, and strategically aligning human capital with business goals. Eager to contribute a diverse skill set to drive holistic organizational success and eager to achieving exceptional results.
Overview
9
9
years of professional experience
Work History
Marketing and Business Development Manager
Spectra Credit Union
11.2021 - Current
- Drive Spectra’s growth metric through managing the brand, contributing content strategy, and managing key relationships
- Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns that generated over $30 million in deposits
- Strengthen connections with the community by establishing beneficial alliances that supported increased membership numbers over 3%
- Maintain brand consistency while aligning credit union philosophy with messaging and engagement opportunities
- Oversee the promotional advertising of products and services by adhering to compliance standards and ensuring various marketing channels are utilized
- Coordinate community events in collaboration with the Community Outreach Manager to provide and uplift underserved and underbanked communities, while ensuring presence of necessary support materials
- Collaborate with various departments to develop innovative solutions and utilize leadership skills to drive organizational growth
- Utilizes various communication channels to foster internal awareness, engaging both employees and board members by delivering comprehensive company-wide updates
- Engage with local chambers of commerce to drive brand and network with local businesses to encourage financial literacy programs with Spectra
- Strategically analyzing marketing efforts through CRM tools to identify potential opportunities and develop solutions for adverse results
- Empower local businesses by providing financial education to their workforce, resulting in increased employee retention rates
- Identify target markets, developed effective positioning strategies, and created campaigns to promote products or services
- Manage the development of promotional materials including brochures, flyers, direct mailings, advertisements, websites
- Monitored website performance for optimal user experience resulting in multiple Diamond Award recognition
Business Development Specialist
Spectra Credit Union
04.2020 - 11.2021
- Enhanced the visibility of platform program opportunities by actively engaging local chambers of commerce and cultivating relationships with organizations through virtual networking events
- Worked closely with VP of Retail and Marketing to develop timelines and project work plans, leading to enhanced marketing initiatives and on-time delivery.
- Built and maintained relationships with membership and business customers to understand their needs to improve conversion and annual retention rates
- Developed key relationships with customers through regular communication, meetings, and events.
- Generated sales leads by attending trade shows and networking events
- Maintained professional attitude and environment to set example for internal and external organizations.
- Maintained an up-to-date knowledge of current industry trends in order to develop innovative approaches for growth.
Program Coordinator
Spectra Credit Union
08.2016 - 04.2020
- Assisted three financial advisors in managing over 200 membership accounts valued at 100 million, while tracking communication requirements for priority contact
- Enhanced data management by creating and maintaining spreadsheets and databases to monitor performance metrics and sales figures.
- Produced precise office files, organized spreadsheets, and developed quarterly presentations to enhance support for financial advisors and optimize team performance
- Updated, implemented, and maintained procedures to ensure program compliance with guidelines set by executives
- Worked alongside Marketing Manager to create impactful collateral that enhanced membership benefits.
- Developed and implemented firm marketing strategies and objectives that aligned with the program goals.
- Implemented and managed multiple financial awareness marketing campaigns across credit union media outlets, resulting in a significant increase in membership for the financial program
Office Adminstrator and Marketing Specialist
Medi-Wellness of Calvert
Dunkirk, MD
06.2015 - 08.2016
- Managed administrative functions, prioritizing complex calendar management to optimize doctor availability
- Managed the preparation of general correspondences and customer assessments as per requirement
- Successfully crafted and executed concise marketing objectives and devised strategic plans. Monitored key metrics to enhance patient interaction and elevate brand recognition
- Drove positive results through the implementation of effective organic and paid marketing methods
- Implemented various marketing strategies including social media, email campaigns, and direct advertising to effectively advertise office promotions
Education
Master of Business Administration -
University of Maryland Global Campus
B.S. Business Administration, Marketing -
University of Maryland Eastern Shore
Skills
- Leadership
- Strategic Planning and Alignment
- Brand Building Strategies
- CRM Platforms
- Strategic Partnership Development and Management
- Market Research and Organizational Analysis
- Marketing Analytics
- Communication Management
Timeline
Marketing and Business Development Manager
Spectra Credit Union
11.2021 - Current
Business Development Specialist
Spectra Credit Union
04.2020 - 11.2021
Program Coordinator
Spectra Credit Union
08.2016 - 04.2020
Office Adminstrator and Marketing Specialist
Medi-Wellness of Calvert
06.2015 - 08.2016
Master of Business Administration -
University of Maryland Global Campus
B.S. Business Administration, Marketing -
University of Maryland Eastern Shore
Organizational and Community Impact
- Employee Advocacy Committee Member, 2021-2024, Serve as a committee member to collaborate on various workplace matters, foster open communication, address concerns, and be an advocate for employee and employer. Assist with promoting transparency, fairness, and effective policies that ultimately enhance overall workplace satisfaction and productivity.
- Employee Resource Group; Emerging Professionals, 2023-2024, Serve as a steering committee member of an inaugural employee resource group that propels DEI efforts, foster employee growth, promote culture awareness, and enhance retention by showcasing commitment.
- Credit Union Cherry Blossom 10 Mile Run and 5k Walk, 2021-2024, Supported runners and walkers of the event with water and food in efforts to fundraise money for Children’s Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals in the U.S. and Canada.
- Food and Friends, 2021-2023, Sorted and packed over 50 meals for individuals with life-challenging illnesses throughout the DMV area.
- Capital Area Food Bank, 2022-2023, Helped sort and pack food donated on behalf of the surrounding communities that assisted in providing equitable access to food and opportunity to people struggling with hunger and food.
- Friends of Guest House, 05/2022, Assisted with cleaning the outdoor and indoor space of the new shelter to create a welcoming space for women transitioning from incarceration.
Organizational and Community Impact
- Employee Advocacy Committee Member, 2021-2024, Serve as a committee member to collaborate on various workplace matters, foster open communication, address concerns, and be an advocate for employee and employer. Assist with promoting transparency, fairness, and effective policies that ultimately enhance overall workplace satisfaction and productivity.
- Employee Resource Group; Emerging Professionals, 2023-2024, Serve as a steering committee member of an inaugural employee resource group that propels DEI efforts, foster employee growth, promote culture awareness, and enhance retention by showcasing commitment.
- Credit Union Cherry Blossom 10 Mile Run and 5k Walk, 2021-2024, Supported runners and walkers of the event with water and food in efforts to fundraise money for Children’s Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals in the U.S. and Canada.
- Food and Friends, 2021-2023, Sorted and packed over 50 meals for individuals with life-challenging illnesses throughout the DMV area.
- Capital Area Food Bank, 2022-2023, Helped sort and pack food donated on behalf of the surrounding communities that assisted in providing equitable access to food and opportunity to people struggling with hunger and food.
- Friends of Guest House, 05/2022, Assisted with cleaning the outdoor and indoor space of the new shelter to create a welcoming space for women transitioning from incarceration.
Organizational and Community Impact
- Employee Advocacy Committee Member, 2021-2024, Serve as a committee member to collaborate on various workplace matters, foster open communication, address concerns, and be an advocate for employee and employer. Assist with promoting transparency, fairness, and effective policies that ultimately enhance overall workplace satisfaction and productivity.
- Employee Resource Group; Emerging Professionals, 2023-2024, Serve as a steering committee member of an inaugural employee resource group that propels DEI efforts, foster employee growth, promote culture awareness, and enhance retention by showcasing commitment.
- Credit Union Cherry Blossom 10 Mile Run and 5k Walk, 2021-2024, Supported runners and walkers of the event with water and food in efforts to fundraise money for Children’s Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals in the U.S. and Canada.
- Food and Friends, 2021-2023, Sorted and packed over 50 meals for individuals with life-challenging illnesses throughout the DMV area.
- Capital Area Food Bank, 2022-2023, Helped sort and pack food donated on behalf of the surrounding communities that assisted in providing equitable access to food and opportunity to people struggling with hunger and food.
- Friends of Guest House, 05/2022, Assisted with cleaning the outdoor and indoor space of the new shelter to create a welcoming space for women transitioning from incarceration.
Organizational and Community Impact
- Employee Advocacy Committee Member, 2021-2024, Serve as a committee member to collaborate on various workplace matters, foster open communication, address concerns, and be an advocate for employee and employer. Assist with promoting transparency, fairness, and effective policies that ultimately enhance overall workplace satisfaction and productivity.
- Employee Resource Group; Emerging Professionals, 2023-2024, Serve as a steering committee member of an inaugural employee resource group that propels DEI efforts, foster employee growth, promote culture awareness, and enhance retention by showcasing commitment.
- Credit Union Cherry Blossom 10 Mile Run and 5k Walk, 2021-2024, Supported runners and walkers of the event with water and food in efforts to fundraise money for Children’s Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals in the U.S. and Canada.
- Food and Friends, 2021-2023, Sorted and packed over 50 meals for individuals with life-challenging illnesses throughout the DMV area.
- Capital Area Food Bank, 2022-2023, Helped sort and pack food donated on behalf of the surrounding communities that assisted in providing equitable access to food and opportunity to people struggling with hunger and food.
- Friends of Guest House, 05/2022, Assisted with cleaning the outdoor and indoor space of the new shelter to create a welcoming space for women transitioning from incarceration.
Similar Profiles
Wendy GiovacchiniWendy Giovacchini
Member Service Consultant at Spectra Credit UnionMember Service Consultant at Spectra Credit Union
Michell Díaz-AgamezMichell Díaz-Agamez
Membership Associate at PAHO/WHO Federal Credit UnionMembership Associate at PAHO/WHO Federal Credit Union
Jan SylvesterJan Sylvester
Senior Accounts Clerk/Accounts Clerk I at G.U.T. Credit Union Ltd/Nexa Credit Union LtdSenior Accounts Clerk/Accounts Clerk I at G.U.T. Credit Union Ltd/Nexa Credit Union Ltd