Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Courtney HAINES

Saint Johns,FL

Summary

Diligent digital media specialist with a strong background in digital media strategies and content creation. Experienced in developing and executing successful campaigns across multiple platforms, enhancing brand presence and driving engagement. Expertise in social media management, digital analytics, and optimizing campaign performance to deliver measurable results.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Digital Media Specialist / Paid Media Manager

Orbit Local
09.2021 - 02.2025
  • Designed creative ad content for social media and Google Business postings to boost engagement.
  • Strategized and implemented Google/Bing ad campaigns, tailoring them to client objectives.
  • Managed and optimized client accounts, ensuring campaigns exceeded key performance metrics.
  • Conducted weekly client meetings to align on updates, strategy adjustments, and performance reviews.
  • Created compelling multimedia assets, including videos and infographics, to enhance digital campaigns.
  • Devised keyword strategies and advanced targeting techniques, including retargeting and remarketing.
  • Analyzed website and campaign data to identify growth opportunities and refine marketing efforts.
  • Executed A/B testing to maximize ad efficiency and return on investment (ROI).
  • Improved SEO performance by optimizing website content and imagery.
  • Spearheaded content marketing initiatives to increase organic traffic and brand awareness.
  • Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
  • Oversaw account activity on search platforms using Google AdWords and Bing ads.

Strategic Project Coordinator III / Design Specialist

Web.com
02.2009 - 08.2021
  • Developed custom websites using proprietary tools, incorporating HTML and CSS for tailored designs.
  • Produced high-quality graphics, logos, and branding elements using Adobe Photoshop and Illustrator.
  • Ensured timely project delivery under tight deadlines without compromising quality.
  • Acted as a liaison between departments, facilitating effective communication and collaboration.
  • Mentored new hires, providing guidance on workflows and task prioritization.
  • Enhanced client satisfaction through transparent updates and consistent project communication.
  • Contributed to brainstorming sessions, introducing innovative ideas to elevate project outcomes.

Education

Degree in Multimedia Design -

Florida State College at Jacksonville
01.2013

Degree in Graphic Design -

Florida State College at Jacksonville
01.2013

Skills

    Technical Skills:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Lightroom)
  • HTML, CSS, Google Ads, Bing Ads, Web Analytics, CRM Management

    • Digital Marketing:

  • CRM management
  • Social Media Strategy, Content Marketing, PPC Campaigns, SEO Optimization
  • A/B Testing, Data Analysis, Audience Retargeting, Performance Metrics

    • Soft Skills:

  • Creative Problem-Solving, Collaboration, Time Management, Strategic Planning

    • Tools & Platforms:

  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Google Workspace (Docs, Sheets, Slides)

Certification

Google Ads Certified

Timeline

Digital Media Specialist / Paid Media Manager

Orbit Local
09.2021 - 02.2025

Strategic Project Coordinator III / Design Specialist

Web.com
02.2009 - 08.2021

Degree in Multimedia Design -

Florida State College at Jacksonville

Degree in Graphic Design -

Florida State College at Jacksonville

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Courtney HAINES