Courtney Heyward
Raleigh,NC
Overview
16
16
years of professional experience
Work History
Co-Founder & Broker-in-Charge
Heyward Realty, LLC
Raleigh, NC
01.2016 - Current
- Founded and built a successful real estate brokerage, recruiting and leading a team of agents to drive business growth.
- Developed and implemented strategic marketing initiatives, including digital campaigns and CRM systems, ensuring a steady pipeline of high-quality leads.
- Executed property marketing strategies to maximize visibility and attract buyers, leveraging digital, social media, and traditional channels.
- Organized client-focused events to strengthen relationships, enhance brand loyalty, and increase repeat business.
- Oversaw all communication efforts, ensuring brand consistency across platforms and maintaining a professional market presence.
- Analyzed real estate market trends to inform business decisions, optimize pricing strategies, and stay ahead of industry shifts.
- Identified and streamlined operational and sales processes to improve efficiency and enhance agent productivity.
- Managed financial operations, including budgeting, profit forecasting, and financial reporting, to drive fiscal health and growth.
- Monitored business trends and adjusted budgets and operational strategies to capitalize on emerging opportunities.
- Implemented cost-saving measures across the organization to improve profitability and operational efficiency.
- Ensured compliance with legal and ethical standards while serving as Broker-in-Charge, overseeing contracts and regulatory adherence.
- Generated new business opportunities through proven tools, systems, and training programs, supporting long-term success.
Segment Marketing Director, Hospitals & HIT Partners
Surescripts
Arlington, VA
01.2014 - 01.2016
- Developed and executed marketing strategies aligned with corporate objectives and market trends to drive business growth.
- Directed segmentation strategies to ensure marketing initiatives targeted the right audience groups for maximum impact.
- Created integrated marketing campaigns across multiple channels, increasing brand visibility and market presence.
- Instituted marketing automation tools and processes to improve efficiency and personalize customer communications.
- Managed the creative process, collaborating with designers, copywriters, and other professionals to develop high-quality marketing materials.
- Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales and business development.
- Developed case studies and white papers to establish thought leadership and position the company as an industry authority.
- Coordinated trade shows, conferences, and industry events to enhance brand awareness and generate business opportunities.
- Built and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
- Collaborated with sales teams to refine messaging, improve communication strategies, and drive revenue growth.
- Directed cross-functional teams to execute marketing campaigns, ensuring alignment with overall business objectives.
- Established KPIs and reporting systems to measure marketing effectiveness, track ROI, and inform decision-making.
- Presented marketing performance insights and strategic recommendations to the executive team in monthly meetings.
- Managed the annual marketing budget, optimizing resource allocation to maximize return on investment.
- Oversaw internal communications, ensuring company-wide alignment with marketing initiatives and objectives.
- Managed relationships with advertising agencies and vendors to support campaign execution and brand positioning.
Senior Marketing Manager | Field & Segment Marketing
Allscripts (now Veradigm)
Raleigh, NC
01.2009 - 01.2014
- Developed and executed strategic marketing initiatives aligned with corporate goals and market trends to drive business growth.
- Directed segmentation strategies to refine audience targeting, ensuring maximum impact from marketing efforts.
- Created and launched integrated marketing campaigns across digital, social, and traditional channels, increasing brand visibility and market engagement.
- Implemented marketing automation tools and processes to improve efficiency, streamline operations, and personalize customer communications.
- Managed the creative development process, collaborating with designers, copywriters, and agencies to produce high-quality marketing materials.
- Oversaw the production of marketing collateral, including brochures, presentations, and digital assets, to support sales enablement.
- Developed case studies and white papers to strengthen thought leadership and reinforce brand authority in the industry.
- Coordinated industry events, trade shows, and conferences to enhance brand awareness and generate business opportunities.
- Established and nurtured relationships with industry influencers and strategic partners to extend marketing reach and credibility.
- Worked closely with sales teams to refine messaging, improve communication strategies, and support revenue growth.
- Led cross-functional teams to ensure the seamless execution of marketing initiatives in alignment with business objectives.
- Established key performance indicators (KPIs) and reporting systems to measure marketing effectiveness, track ROI, and guide decision-making.
- Presented marketing performance insights and strategic recommendations to the executive leadership team in regular meetings.
- Managed and optimized the annual marketing budget, ensuring efficient allocation of resources for maximum impact.
Education
Bachelor of Science - Business Administration
High Point University
High Point, NCSkills
- Strategic Marketing & Multi-Channel Campaigns
- Lead Generation & Client Engagement
- Data-Driven Decision Making & Market Analysis
- Cross-Functional Leadership & Collaboration
- Strategic Partnership Development
- Project & Budget Management
- Brand Identity & Positioning
- Problem Solving & Process Improvement
- Advanced Communication & Negotiation Skills
- Results-Driven Leadership & Visionary Planning
Websites
Certifications And Technical Skills
- CRM & Marketing Platforms: Salesforce, HubSpot, Marketo, Mailchimp
- Digital & Social Media Advertising: Meta (Facebook, Instagram), Canva, Google Ads
Timeline
Co-Founder & Broker-in-Charge
Heyward Realty, LLC
01.2016 - Current
Segment Marketing Director, Hospitals & HIT Partners
Surescripts
01.2014 - 01.2016
Senior Marketing Manager | Field & Segment Marketing
Allscripts (now Veradigm)
01.2009 - 01.2014
Bachelor of Science - Business Administration
High Point University
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