Courtney Ingersoll
Columbus
Summary
Dynamic marketing leader with a proven track record at Thrive Companies, excelling in brand architecture and omnichannel marketing. Spearheaded the launch of 25+ branded concepts, enhancing customer engagement and driving a 10% reduction in cost-per-lead. Adept at cross-functional leadership and creative direction, delivering impactful results in competitive markets.
Overview
15
15
years of professional experience
Work History
Partner & Senior Vice President of Brand Experience
Thrive Companies
Columbus
01.2018 - Current
- Brand Platform Expansion: Spearhead strategic development and rollout of 25+ branded concepts across real estate, hospitality, food and beverage, fitness, and loyalty programs, ensuring alignment with organizational growth and customer engagement strategy.
- Cross-Functional Integration: Collaborate with construction, development, and operations leaders to integrate brand identity and experiential design into all customer-facing environments across the Benelux and Nordics markets.
- Digital Marketing Oversight: Manage digital campaigns, SEO strategy, social content, and analytics reporting across five departments, optimizing lead generation and user acquisition while lowering cost-per-lead by 10%.
- Loyalty Program Leadership: Launched a white-labeled digital rewards platform (ThriveCard) for residents and employees, driving over 3,000 active users and increasing retention and local business engagement.
- Creative Direction & Content Development: Directed branding, photography, and videography for multiple food and beverage concepts, delivering consistent visual storytelling while reducing agency spend by over $25K.
- Digital Property Launches: Oversaw web design and go-to-market strategy for branded ventures including The Athletic, Little Grand Market, and Bada Bean Bada Booze, building web traffic and increasing local awareness.
- Social Media Growth Strategy: Scaled Instagram presence for @thelittlegrandmarket to over 11,000 followers within two months, driving early traction and brand recognition across key community segments.
- Marketing Cost Optimization: Realigned digital advertising and paid media strategies to reduce monthly departmental costs by $30K while improving lead-to-tour conversion rates.
- Operational Impact: Contributed to Thrive’s recognition as BIA Builder of the Year (2023) and CoStar Multi-Family Development of the Year (2023, 2024) through brand experience innovation and performance marketing leadership.
Franchise Development
The Wendy’s Company
Columbus
01.2017 - 01.2018
- Franchisee Engagement: Strengthened brand-partner relationships across the Midwest through proactive communications, onboarding support, and co-branded marketing initiatives.
- Operational Alignment: Supported new franchise launches and asset transitions by collaborating with operations, training, and image activation teams to ensure consistent execution.
- Training Process Enhancement: Streamlined onboarding and support procedures to reduce ramp-up time and improve franchisee readiness for market entry.
- New Location Support: Contributed to 10 franchise openings that reached 90% of projected Q1 revenue, supporting operational continuity and marketing activation.
Senior Strategist
Big Red Rooster
Columbus
01.2015 - 01.2017
- Client Strategy Development: Delivered strategic brand guidance and qualitative research insights for Fortune 500 clients including American Express, Under Armour, and P&G.
- Retail Experience Design: Led end-to-end brand development and experiential design initiatives across retail and hospitality channels, integrating consumer behavior data into physical space planning.
- International Consumer Research: Conducted in-market field research and stakeholder workshops in Paris for a global CPG firm, informing product positioning and marketing strategy.
- New Business Development: Played a key role in winning $500K in new business accounts through pitch strategy and stakeholder engagement.
Brand Territory Manager
Marathon Petroleum Corporation
Indianapolis
01.2014 - 01.2015
- Territory Brand Consistency: Managed visual standards, marketing initiatives, and brand compliance across 150+ retail locations, strengthening regional performance and dealer alignment.
- Promotional Execution: Implemented merchandising and promotional programs that contributed to a 4% same-store sales increase across the territory.
- Product Rollout Coordination: Facilitated premium fuel campaign launch with 75% adoption rate, exceeding regional compliance targets.
Consumer Strategy Internship
Nike, Inc.
New York
01.2014 - 12.2014
- Market Research & Trend Analysis: Contributed to consumer behavior research and demographic segmentation for women’s performance categories and youth segments.
- Survey Development: Developed customer feedback tools that increased response rates by 10%, yielding higher-quality consumer insights for future campaign strategy.
Consumer Strategy Internship
Nike, Inc.
New York
01.2010 - 12.2010
- Market Research & Trend Analysis: Contributed to consumer behavior research and demographic segmentation for women’s performance categories and youth segments.
- Survey Development: Developed customer feedback tools that increased response rates by 10%, yielding higher-quality consumer insights for future campaign strategy.
Education
Master of Business Administration - Marketing
University of Toledo
Toledo, OH01.2014
Bachelor of Business Administration - Marketing
University of Toledo
Toledo, OH01.2012
Bachelor of Arts - Communication
University of Toledo
Toledo, OH01.2012
Skills
- Brand Architecture
- Experience Design
- Customer Journey Mapping
- Brand Loyalty Programs
- Voice of the Customer (VoC)
- Customer Satisfaction Optimization
- Omnichannel Marketing
- SEO/SEM Strategy
- Social Media Growth
- Google Analytics
- CRM Systems
- Performance Metrics & Reporting
- Cross-Functional Leadership
- Team Development
- Executive Collaboration
- Change Management
- Franchise Relations
- Internal Communications
- Creative Direction
- Marketing Campaign Execution
- Go-to-Market Strategy
- Vendor & Agency Management
- Budget Oversight
- Timeline Adherence
- HubSpot
- Salesforce
- Mailchimp
- Google Ads
- Meta Business Suite
- Canva
- Adobe Creative Suite
- CMS Implementation
- Web Optimization
Leadership Memberships
- Fifth & Fourth Special Improvement District, Board President
- Urban Land Institute (ULI) Columbus, Active Member
- Columbus Young Professionals (CYP), Member
- Columbus Emerging Leaders, Class of 2021
- Abercrombie & Fitch “The Challenge”, Finalist Participant
- University of Toledo Women’s Basketball, Two-Time Team Captain
Timeline
Partner & Senior Vice President of Brand Experience
Thrive Companies
01.2018 - Current
Franchise Development
The Wendy’s Company
01.2017 - 01.2018
Senior Strategist
Big Red Rooster
01.2015 - 01.2017
Brand Territory Manager
Marathon Petroleum Corporation
01.2014 - 01.2015
Consumer Strategy Internship
Nike, Inc.
01.2014 - 12.2014
Consumer Strategy Internship
Nike, Inc.
01.2010 - 12.2010
Master of Business Administration - Marketing
University of Toledo
Bachelor of Business Administration - Marketing
University of Toledo
Bachelor of Arts - Communication
University of Toledo
Similar Profiles
Eli HaneyEli Haney
Bar Supervisor at Thrive Companies (Bada)Bar Supervisor at Thrive Companies (Bada)
Deborah CarsonDeborah Carson
Office Manager at Thrive Ministries Inc. D.B.A Thrive ChildcareOffice Manager at Thrive Ministries Inc. D.B.A Thrive Childcare
Kendyl PondKendyl Pond
Director of Sales & Marketing/Executive Assistant at Thrive and Grow Gardens/Thrive and Grow FarmsDirector of Sales & Marketing/Executive Assistant at Thrive and Grow Gardens/Thrive and Grow Farms
Shannon ShumakerShannon Shumaker
Medical Receptionist at Pediatric Associates, Inc.Medical Receptionist at Pediatric Associates, Inc.
Binta BarryBinta Barry
Flooring Sales Specialist at The Home DepotFlooring Sales Specialist at The Home Depot