Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
Hi, I’m

Courtney Jorstad

Temecula,CA
Courtney Jorstad

Summary

  • Experienced digital content marketing professional with 8 years of expertise in content strategy, search engine optimization (SEO), and project management within the legal marketing and mortgage industries.
  • Proven track record of increasing leads through effective content marketing strategies.
  • Skilled in SEO content strategy, including on-page optimization, keyword research, and meta-tagging. Proficient in simplifying complex language for consumer-friendly content, managing multiple campaigns concurrently, and improving user experience and content.
  • Successfully coordinated content strategy, social media, email marketing, and other marketing efforts for over 50 campaigns with a success rate exceeding 90%.
  • Efficiently managed an editorial calendar for approximately 300 monthly pieces of content with a team of 10+ copywriters and copyeditors.

Overview

11
years of professional experience

Work History

Mutual of Omaha Mortgage

Content Marketing Manager
05.2022 - 06.2024

Job overview

  • Led content strategy and execution for two mortgage and financial services websites, significantly boosting lead generation.
  • Authored and published SEO-optimized articles, press releases, and long-form content, enhancing online visibility and engagement.
  • Managed the successful launch of four new websites, collaborating with marketing and design teams on content, layout, and style.
  • Monitored and managed online reputation through strategic content initiatives and brand keyword tracking.
  • Conducted regular content audits to identify gaps, ensuring a comprehensive and cohesive content strategy.

Top Class Actions

Editor in Chief
09.2015 - 05.2022

Job overview

  • Spearheaded content campaigns, integrating SEO, social media, PPC, and email marketing, achieving a 94% campaign success rate.
  • Improved landing page turnaround from 48 to 24 hours, significantly enhancing project efficiency.
  • Led a team of senior editors, overseeing the publication of 700+ pieces monthly and driving content strategy.
  • Implemented content planning processes, increasing campaign leads by 108% and achieving top SERP rankings.
  • Instituted client management systems, boosting revenue by 146% in 2019 and 136% in 2020.

Various Roles

Freelance Journalism & SEO Content Copywriting
03.2013 - 08.2015

Job overview

  • Wrote for Newsmax and Top Class Actions, covering politics and legal news.
  • Specialized in transforming complex topics into consumer-friendly content.

Education

University of California, Irvine

Bachelor of Arts
01.2005

University Overview

Honors: Magna Cum Laude, Phi Beta Kappa

Skills

  • Content Strategy & SEO Writing: On-page SEO, keyword research, topical maps
  • Content Management: Editorial calendars, project management, team leadership
  • Technical Tools: WordPress, Semrush(and similar SEO tools), Asana, Google Analytics, and more
  • Marketing Copywriting: Social media, email marketing, landing pages, ad copy, and more

Professional Development

  • Effective Communications Course, Lead2Goals, 2019
  • Leadership for the Front-Line Manager Course, Lead2Goals, 2020
  • Executive Leadership Coaching, Scott DeLong of Lead2Goals, 2020/2021

Timeline

Content Marketing Manager

Mutual of Omaha Mortgage
05.2022 - 06.2024

Editor in Chief

Top Class Actions
09.2015 - 05.2022

Freelance Journalism & SEO Content Copywriting

Various Roles
03.2013 - 08.2015

University of California, Irvine

Bachelor of Arts

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Courtney Jorstad