Reported to Creative Director and led all merchandising for Mainline, Kids, Off-Price
Managed and set retail prices. Owned all costing and IMU targets.
Increased adoption rate by carefully roadmapping in-season needs. Managed SKU count, colorways, price strategies to make sure a balanced assortment was delivered.
Analyzed market trends to optimize inventory levels and improve stock management.
Collaborated with cross-functional teams to ensure alignment on promotional campaigns and visual displays.
Trained and mentored junior staff on merchandising standards and best practices.
Attended and styled photoshoots and prepared all tools for wholesale market.
Buyer
SoulCycle
New York, NY
08.2019 - 04.2024
Oversee all buying and merchandising for SoulCycle’s retail division. Including women’s, men’s and accessories (both private label and third-party).
Attend market, market prep and write orders each season for all brands carried at SoulCycle
Create all purchase orders and work with vendors on ensuring timely and proper delivery
Organize, manage and prepare all samples to be shot for e-commerce
Prepare and present weekly selling information to upper management
Merchandise website prior to each collection launch
Run SoulCycle’s instructor ambassador program
Provide studios with monthly recaps to elevate their brand and product knowledge
Build relationships with all vendors in the active/wellness landscape including: Lululemon, Alo, Splits59, Year of Ours, Sweaty Betty, FreeCity, Aviator Nation, Free People and more
Assistant Merchant
J.Crew
New York, NY
06.2018 - 08.2019
Merchant on Women’s Pants, Denim and Shorts team
Prepare daily selling reports for buyers and upper management team
Organize, manage and catalog all incoming samples for marketing, PR, e-commerce and merchandising
Create all purchase orders for each season, manage updates regarding on on-order product
Assist senior merchants in assorting the line each season using selling data, competitive analysis and current trends
Upload all products to website and assist web merchandising team on day-to-day updates
Education
Bachelor’s Degree of Business Administration - Marketing
Southern Methodist University
Dallas, Texas
05-2018
Timeline
Merchandiser
Splendid
04.2024 - Current
Buyer
SoulCycle
08.2019 - 04.2024
Assistant Merchant
J.Crew
06.2018 - 08.2019
Bachelor’s Degree of Business Administration - Marketing