Courtney Koken
Cleveland
Summary
Dynamic Social Media Manager with a proven track record at KNUTH'S, excelling in content creation and audience engagement. Leveraging Adobe Creative Suite and strong collaboration skills, I developed impactful campaigns that significantly enhanced brand visibility and interaction. Consistent growth of social platforms, e-commerce traffic, and launching high performing campaigns across Instagram, and Facebook. Adept at analyzing metrics to drive strategic improvements, I consistently delivered on-brand visuals across platforms.
Overview
5
5
years of professional experience
Work History
Social Media Manager
KNUTH'S
Cleveland
11.2022 - Current
- Developed engaging social media content to enhance brand presence and awareness.
- Managed social media campaigns across multiple platforms to drive audience interaction.
- Analyzed social media metrics to refine content and improve engagement strategies.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Designed promotional materials using graphic design software applications.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Developed and implemented successful social media campaigns to support company objectives.
- Shopify integration.
- Email marketing (42MailConnect).
- Drove engagement through trend-relevant campaigns.
- Delivered consistent, on-brand visuals across platforms.
Digital Marketing and Design Intern
PILLOWTALKK
Akron
01.2021 - 12.2025
- Collaborated with senior designers to develop detailed floor plans and layouts.
- Assisted in creating design concepts for residential and commercial spaces.
- Deconstructed and reconstructed multiple pieces of furniture.
- Redesigned the company website using GoDaddy, simply updating and refreshing the content.
- Created and ran the Instagram and Facebook accounts, promoting and posting content weekly.
- Designed a logo for Pillowtalkk using Illustrator and Photoshop.
- Conducted research on furniture, fixtures, and color palettes for projects.
- Participated in client meetings to gather project requirements and preferences.
- Measured rooms and documented information to plan layouts.
- Created 3D renderings of proposed designs using Adobe software.
- Performed site visits to assess existing conditions prior to beginning a new project.
Social Media Marketing Intern
PHAT BUDDHA
DUMBO
06.2021 - 09.2021
- I worked closely with the owner of Phat Buddha as a social media marketing intern.
- Worked heavily in Excel, creating spreadsheets mainly focusing on categorizing topics surrounding research dedicated to finding candidates (influencers) who could work with the brand. These included multiple different spreads of 50 to 100 different influencers who fit the category we were looking for.
- Researched higher-successful competing brands to learn more about their brands, to see what we can improve on.
- I emailed or direct messaged and spoke with influencers willing to work with us, and I created schedules for those influencers to meet with the owner.
- Worked with teams through conference calls, making sure to listen, ask questions, and speak up if needed.
Education
Bachelor of Arts and Sciences - Fashion Merchandising, Marketing and Fashion Media
KENT STATE UNIVERSITY
Kent, OHSkills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Metabusiness Suite
- Photography
- Social media analytics
- Creativity
- Adaptability
- Time management
- Collaboration
- Attention to detail
- Content creation
- Campaign management
- Graphic design
- Audience engagement
- Email marketing
- Trend analysis
- Communication skills
- Eye for aesthetics
- Visual design
References
References available upon request.
Timeline
Social Media Manager
KNUTH'S
11.2022 - Current
Social Media Marketing Intern
PHAT BUDDHA
06.2021 - 09.2021
Digital Marketing and Design Intern
PILLOWTALKK
01.2021 - 12.2025
Bachelor of Arts and Sciences - Fashion Merchandising, Marketing and Fashion Media
KENT STATE UNIVERSITY