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Courtney Marte
Chicago,IL
Overview
6
6
years of professional experience
Work History
Campaign Manager
Vevo
07.2022 - Current
- Managed and delivered over $500M of CTV & Online Video campaign revenue with average delivery of 101%.
- Built & maintained client relationships alongside sales team resulting in $250K of additional booked revenue.
- Trained and mentored new staff in learning new operating systems & perfecting campaign performance strategies.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Presented quarterly to national Advertising Operations team on current market updates and campaign optimization techniques.
Email Media Coordinator
Kohl's
08.2021 - 07.2022
- Implemented comprehensive email media strategies through promotional set up, audience targeting, & content set up to maximize channel performance.
- Owned and executed 30+ monthly email campaigns by communicating with vendors & monitoring contingency changes to ensure successful deployment.
- Collected & analyzed customer data to select optimal audience targeting for 40M+ email subscribers.
- Collaborated with partners across various channels to create & present media performance results to senior leadership.
- Spearheaded creation of a new onboarding program to maximize productivity of new marketing hires across multiple teams.
Marketing Strategy Intern
Kohl's
06.2020 - 08.2020
- Supported corporate marketing strategy department for a major retail company that generates over $20B of annual revenue.
- Created and maintained 10+ A/B testing strategy briefs and monitored through all phases of campaign testing.
- Analyzed data and created a marketing playbook assessing customer patterns, preferences and triggers to build engagement strategies.
- Conducted & presented competitive analyses to Senior Leadership team to generate ideas that better personalized the customer experience.
Marketing Analyst Intern
Marcus & Millichap
03.2019 - 05.2020
- Performed sales and marketing duties for a commercial real estate brokerage firm with $230.3 million of annual revenue.
- Created promotional material for retail properties using Adobe Photoshop and InDesign for distribution to over 8,000+ investors and developers.
- Conducted comprehensive market research using specialized real estate software.
Education
Bachelor of Science in Business Administration - Marketing, 3.80 Cumulative GPA
The Ohio State University
Columbus, OH05.2021
Skills
- Quantitative and Qualitative Market Research
- Media Buying
- Campaign support
- KPI Tracking
- Performance reporting
- Client Relationship Building
- Operating Systems: Google Ad Manager, Freewheel, Boostr, DoubleVerify, Campaign Manager 360
Interests
Timeline
Campaign Manager
Vevo
07.2022 - Current
Email Media Coordinator
Kohl's
08.2021 - 07.2022
Marketing Strategy Intern
Kohl's
06.2020 - 08.2020
Marketing Analyst Intern
Marcus & Millichap
03.2019 - 05.2020
Bachelor of Science in Business Administration - Marketing, 3.80 Cumulative GPA
The Ohio State University