Overview
Work History
Education
Skills
Interests
Timeline
Generic

Courtney Marte

Chicago,IL

Overview

6
6
years of professional experience

Work History

Campaign Manager

Vevo
07.2022 - Current
  • Managed and delivered over $500M of CTV & Online Video campaign revenue with average delivery of 101%.
  • Built & maintained client relationships alongside sales team resulting in $250K of additional booked revenue.
  • Trained and mentored new staff in learning new operating systems & perfecting campaign performance strategies.
  • Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
  • Presented quarterly to national Advertising Operations team on current market updates and campaign optimization techniques.

Email Media Coordinator

Kohl's
08.2021 - 07.2022
  • Implemented comprehensive email media strategies through promotional set up, audience targeting, & content set up to maximize channel performance.
  • Owned and executed 30+ monthly email campaigns by communicating with vendors & monitoring contingency changes to ensure successful deployment.
  • Collected & analyzed customer data to select optimal audience targeting for 40M+ email subscribers.
  • Collaborated with partners across various channels to create & present media performance results to senior leadership.
  • Spearheaded creation of a new onboarding program to maximize productivity of new marketing hires across multiple teams.

Marketing Strategy Intern

Kohl's
06.2020 - 08.2020
  • Supported corporate marketing strategy department for a major retail company that generates over $20B of annual revenue.
  • Created and maintained 10+ A/B testing strategy briefs and monitored through all phases of campaign testing.
  • Analyzed data and created a marketing playbook assessing customer patterns, preferences and triggers to build engagement strategies.
  • Conducted & presented competitive analyses to Senior Leadership team to generate ideas that better personalized the customer experience.

Marketing Analyst Intern

Marcus & Millichap
03.2019 - 05.2020
  • Performed sales and marketing duties for a commercial real estate brokerage firm with $230.3 million of annual revenue.
  • Created promotional material for retail properties using Adobe Photoshop and InDesign for distribution to over 8,000+ investors and developers.
  • Conducted comprehensive market research using specialized real estate software.

Education

Bachelor of Science in Business Administration - Marketing, 3.80 Cumulative GPA

The Ohio State University
Columbus, OH
05.2021

Skills

  • Quantitative and Qualitative Market Research
  • Media Buying
  • Campaign support
  • KPI Tracking
  • Performance reporting
  • Client Relationship Building
  • Operating Systems: Google Ad Manager, Freewheel, Boostr, DoubleVerify, Campaign Manager 360

Interests

  • Avid Reader
  • Music
  • Pilates
  • Cycling
  • Animal Care
  • Fashion and Style

Timeline

Campaign Manager

Vevo
07.2022 - Current

Email Media Coordinator

Kohl's
08.2021 - 07.2022

Marketing Strategy Intern

Kohl's
06.2020 - 08.2020

Marketing Analyst Intern

Marcus & Millichap
03.2019 - 05.2020

Bachelor of Science in Business Administration - Marketing, 3.80 Cumulative GPA

The Ohio State University

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Courtney Marte