Driven Content Manager proficient in SEO, HTML, web design and editing. Offering 10-year background managing retail websites. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research.
Overview
9
9
years of professional experience
Work History
Web Coordinator
MarketLab
Grand Rapids, MI
01.2007 - 04.2010
Managed content distribution to online channels and social media platforms.
Troubleshot issues with websites and fixed scripting and use issues
Directed content of website by gathering information and integrating data from other departments.
Designed layout and created images working with publishing and design programs.
Maintained content marketing calendar to schedule creation and delivery deadlines.
Utilized analytics and site metrics to determine areas of improvement.
Integrated SEO measures into customer-facing content to optimize search rank and ease user discovery
Created email campaigns every week.
Organized projects and contests to increase sales and encourage exceptional customer service.
Web Producer
SageStone Inc - Client: Quixtar
Grand Rapids, MI
05.1999 - 10.2004
Worked as liaison to various business units and IT teams updating clients website content for US and Canada.
Updated copy, images, and created new web pages from composites provided by graphic designers using various coding and scripting languages.
Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance
Tested websites at different design and production stages to assess conformance with designs.
Other tasks include organizing all components for projects, processing work requests from various departments, and entering them into Content Management System.
Integrated SEO measures into customer-facing content to optimize search rank and ease user discovery