Courtney Packard
Fresno,CA
Summary
Dynamic Market Researcher with proven expertise at Ipsos ASI in data analysis and project management. Successfully streamlined data collection processes, enhancing report accuracy and efficiency. Adept at fostering teamwork and collaboration, I consistently deliver actionable insights that drive strategic decisions and support sales initiatives. Committed to excellence and continuous improvement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Market Researcher
Ipsos ASI
1901 E Shields Ave Suite 201
02.2015 - 06.2017
- Recorded accurate respondents' answers 30 incoming calls during interviews for future reference.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across marketing materials.
- Mentored junior researchers by sharing best practices in methodology selection and data interpretation techniques.
- Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
- Assisted in the development of company-wide strategic plans by providing critical input on current market conditions.
- Streamlined data collection processes, resulting in more efficient and accurate market research reports.
- Supported sales team with timely and relevant market intelligence, helping them close deals faster and more effectively.
- Created and evaluated target segmentation, email and canvas elements to maximize marketing campaign coverage.
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Developed customized reports tailored to specific stakeholder needs, enhancing their ability to make informed decisions based on comprehensive market analysis.
- Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection.
- Conducted focus groups with target customers, uncovering valuable feedback for product improvement initiatives.
- Identified new market opportunities for product expansion through in-depth competitor analysis.
- Developed key performance indicators to measure the success of marketing campaigns and adjust tactics as necessary.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Continuously improved internal knowledge base by staying up-to-date on industry developments and attending relevant conferences and workshops.
- Utilized specialized software to capture and process data.
- Developed questionnaires and facilitated focus group discussions.
- Established and managed relationships with external data providers and research vendors.
- Created customized marketing materials to increase product awareness.
- Researched and evaluated potential new markets and products.
- Wrote engaging and successful marketing, advertising, and website copy.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Tracked key metrics and developed spreadsheets and data models.
- Created and distributed surveys for data collection and analysis.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Managed multiple research projects simultaneously while maintaining strict deadlines, ensuring successful project delivery.
- Recorded accurate respondents' answers during interviews for future reference.
IHSS Care Providerih
IHSS Public Authority
Fresno, CA
01.2015 - 02.2017
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Classified Substitute
Fresno Unified School
2309 Tulare Street Fresno CA 93721
01.2009 - 03.2014
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Managed classroom behavior effectively, ensuring a safe and respectful atmosphere for all students.
- Improved student comprehension by tailoring teaching methods to individual learning styles.
- Followed classroom plans left by class teacher to continue student education and reinforce core concepts.
- Collaborated with fellow educators to design interdisciplinary lessons, promoting well-rounded learning experiences.
- Assisted struggling students through one-on-one sessions, leading to increased academic success.
- Increased overall class participation by fostering a positive and inclusive learning environment.
- Participated in professional development workshops and conferences, staying current on best practices in education.
- Provided timely feedback on assignments, helping students identify areas of improvement and gain confidence in their abilities.
- Upheld classroom routines to support student environments and maintain consistent schedules.
- Maintained day-to-day classroom management and discipline to promote learning initiatives.
- Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance.
- Implemented classroom management techniques to maintain positive learning environment.
- Collaborated with other educators to plan and review instruction.
- Developed creative instructional strategies to keep students engaged and motivated.
- Followed lesson plans designed by absent teachers.
- Enforced school and class rules to maintain order in classroom.
- Monitored student behavior and administered discipline as needed.
- Conferred with parents or guardians, other teachers, counselors and administrators to resolve students' behavioral and academic problems.
- Utilized variety of instructional strategies to meet individual student needs.
- Prepared objectives and outlines for courses of study by following curriculum guidelines or requirements of states and schools.
- Documented student progress and provided regular updates to parents.
- Monitored student performance and provided feedback to inform instruction.
- Researched and selected age-appropriate materials and resources for classroom instruction.
- Attended professional meetings, educational conferences or teacher training workshops to improve professional competence.
- Developed and implemented behavior management plans for students with challenging behavior.
- Developed lesson plans to align with grade-level standards and objectives.
- Assisted students in mastering subject material and preparing for tests.
- Incorporated real-world examples into lessons, making concepts more relatable and easier to understand for students.
- Adapted lesson plans to accommodate diverse learners, including those with special needs or language barriers.
- Maintained open lines of communication with parents regarding student progress and any issues that arose during the school year.
Education
High School Diploma -
McLane High School
Fresno, CA06-2009
Skills
- Presentations and recommendations
- Target market identification
- Market research and documentation
- Project management
- Data analysis
- Survey design
- Questionnaire development
- Factor analysis
- Teamwork and collaboration
- Teamwork
- Customer service
- Problem-solving
- Time management
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Organizational skills
- Team leadership
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Verbal and written communication
- Decision-making
- Microsoft
- Task prioritization
- Self motivation
- Risk assessment
- Professionalism
- Digital marketing
- Strategic planning
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Supervised team of [Number] staff members.
- Collaborated with team of [Number] in the development of [Project name].
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- [Area of certification] Training - [Timeframe]
Languages
Spanish
Elementary
Timeline
Market Researcher
Ipsos ASI
02.2015 - 06.2017
IHSS Care Providerih
IHSS Public Authority
01.2015 - 02.2017
Classified Substitute
Fresno Unified School
01.2009 - 03.2014
High School Diploma -
McLane High School