COURTNEY R LEE
San Francisco,CA
Summary
Versatile marketer with a proactive mindset, bringing a 'get it done' attitude and a diverse toolkit including expertise in email marketing, social media copywriting, and campaign strategy. Successfully applied this unique combination of strengths in early-stage startups and established companies renowned for tech innovations, high-end consumer goods, and monetary policy. Hands-on experience in digital marketing, thriving on navigating challenges and finding innovative solutions. Strong problem-solving skills, adaptability, creativity, and results-oriented mindset are well-known attributes driving commitment to making meaningful contributions and advancing organizational goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Digital Marcomm Strategist
Alexi Public Relations
05.2023 - Current
- Spearheaded overall digital strategy and tactics deck for politician running for Los Angeles County District Attorney
- Ran paid social ad campaigns for candidates on the local, state, and congressional level
- Set up and linked political ad disclaimers, advertiser verification, and ad accounts for Facebook & Google
- Copywriting voter plea texts for political SMS messaging
- Point of contact for digital marketing needs
- Spearheaded initiatives to enhance digital transformation efforts.
- Devised actionable plans for achieving long-term business objectives.
Account Manager & Social Media Marketer
Change Communications
02.2012 - Current
- Crafted stories and emails pitches for client campaigns, resulting in a 25% response rate
- Targeted influential Twitter personalities and organizations for Good/IBM Figures of Progress campaigns, leading to a 15% increase in retweets and follows for Figures of Progress's official Twitter page
- Managed a 6-day Kickstarter Adwords campaign for a personal safety wearable device, which directly resulted in 77K impressions and 350 clicks
- Researched competitive keywords using Google Ads Keyword Planner
Digital Marketing Manager
Jewish Community Federation & Endowment Fund
08.2021 - 08.2022
- SEO Audit and Optimization Report: Uncovered link building, keyword, and content opportunities to improve website brand refresh and ranking using MOZ & SEM Rush
- Designed and reported analytics on 25-40 email campaigns and newsletters via Constant Contact, ensured subscriber lists were correct via Salesforce reports
- Executed all aspects of digital marketing; including email, social media, web analytics, and paid online advertising
- Doubled Cowan Writer Prize nominations from the previous year with targeted, & Instagram ads, using a campaign budget of $700
Digital Marketing Consultant
Gratitude Network
03.2020 - 12.2021
- Crafted and boosted sponsored posts on Facebook for week of Giving Tuesday, leading to 11.4K in reach
- Strategy, content creation, and management of Gratitude Network owned-channels including Facebook, Twitter, and LinkedIn
- Generated high-quality leads by implementing targeted email marketing campaigns.
Head of Marketing
Quantiacs
07.2018 - 08.2021
- Engaged and communicated with quant community via MailChimp campaigns and newsletters
- Designed graphics and provided copywriting that showcased subject-matter expertise on algorithmic trading for all owned social media channels
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
Social Media Copywriter & Strategist
One World Communications
02.2018 - 12.2019
- Created and implemented social media strategies for USAID Zika, USAID Alma Alta campaigns, along with the Bay Area FasTrak account
- Wrote copy for 60+ social media posts in USAID Zika and Alma Alta campaigns; distributed to national USAID accounts
Social Media Communications Specialist
Federal Reserve Bank of San Francisco
12.2017 - 06.2018
- Created 120 posts monthly across Twitter, Facebook, and LinkedIn (copywriting, creating images, and resizing photographs)
- Compiled real-time tracker of crisis communication tweets using social media listening tools
- Pulled data for quarterly social media analytics reports which revealed insights on channel growth, brand perception, and brand interactions
- Managed social media platforms to boost online presence and foster community engagement.
- Supported crisis communication efforts to mitigate negative publicity and maintain brand reputation.
Social Media Community Manager
LeEco
06.2016 - 07.2017
- Monitored and analyzed 300+ social media posts weekly on LinkedIn, Twitter, Facebook, and Instagram to uncover customer insights and brand reputation
- Maintained a 4.7/5 Facebook score, by responding to all brand and technical questions within 48 hours
- Managed social media community of 1M followers across LeEco owned channels
- Enhanced online community growth through consistent moderation and prompt response to user feedback.
Email Marketing Analyst
Williams Sonoma via HR Options
12.2015 - 03.2016
- Collaborated with merchandising, creative, and email deployment teams in Asana
- Oversaw quality control and project management for PB Teen and PK Kids emails, so that 4 email campaigns weekly were delivered successfully to subscriber base
- Managed multiple simultaneous email campaigns from start to finish.
- Strategized and implemented email personalization and dynamic content.
- Maximized ROI by regularly analyzing campaign performance against established KPIs.
Ad Operations Quality Evaluator/Shopping
Google via Indosys and Vaco
06.2013 - 07.2014
- Executed upwards of 100 malware advertising takedowns across Google ad systems: XFP, DFP, AdWords, YouTube, and GDN3PAS
- Manually trained a machine learning tool to recognize malicious ads
- Increased performance coverage, from 435 to 1,200 sites per month, by tracking and recording malicious hosts, users, and servers
- Improved product quality by conducting thorough evaluations and identifying areas for enhancement.
- Conducted root cause analysis to rectify defects and improve overall product quality.
Education
Digital Marketing Nanodegree -
Udacity
01.2018
Marketing Certificate -
University of California, Berkeley Extension
01.2016
B.A. - Communication, Global and International Studies
University of California, Davis
06.2009
Skills
- Paid Search: Google Ads, Facebook Ads
- Search Engine Optimization:MOZ Keyword Explorer, SEM Rush
- Social Media Marketing & Content Creation: Adobe Photoshop, Canva
- Analytics: Google Analytics, Hubspot, Facebook Insights, Twitter Analytics
- Email Marketing: Salesforce, MailChimp, Constant Contact
- Social Media Management and Listening: Buffer,Spredfast, SproutSocial,BrandWatch, Brand24
- Productivity: MS Office & Google Docs Suite
- Business strategy
- Strategic planning
- Digital Marketing
- Account Management
- Client Relations
- Advertising Campaigns
- Marketing analytics
- Customer relationship management (CRM)
Websites
Certification
Google Analytics For Beginners
Accomplishments
- Increased Nomination Rate, Doubled Cowan Writer Prize nominations using a $700 campaign budget.
- Impressive Campaign Reach, Garnered 11.4K reach for Giving Tuesday sponsored Facebook posts.
- Social Media Impact Boost, Achieved a 15% increase in Twitter engagement for Figures of Progress.
- High-Quality Email Campaigns, Successfully executed 4 weekly email campaigns for Williams Sonoma brands.
Languages
Chinese (Cantonese)
Limited Working
Chinese (Mandarin)
Limited Working
French
Limited Working
Timeline
Digital Marcomm Strategist
Alexi Public Relations
05.2023 - Current
Digital Marketing Manager
Jewish Community Federation & Endowment Fund
08.2021 - 08.2022
Digital Marketing Consultant
Gratitude Network
03.2020 - 12.2021
Head of Marketing
Quantiacs
07.2018 - 08.2021
Social Media Copywriter & Strategist
One World Communications
02.2018 - 12.2019
Social Media Communications Specialist
Federal Reserve Bank of San Francisco
12.2017 - 06.2018
Social Media Community Manager
LeEco
06.2016 - 07.2017
Email Marketing Analyst
Williams Sonoma via HR Options
12.2015 - 03.2016
Ad Operations Quality Evaluator/Shopping
Google via Indosys and Vaco
06.2013 - 07.2014
Account Manager & Social Media Marketer
Change Communications
02.2012 - Current
Marketing Certificate -
University of California, Berkeley Extension
B.A. - Communication, Global and International Studies
University of California, Davis
Google Analytics For Beginners
Digital Marketing Nanodegree -
Udacity
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