Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Courtney Ruccio

Hingham,MA

Summary

Marketing professional that thrives in a deadline driven, team environment, looking for a brand marketing position with a high level of responsibility. Strong creative approach to brand management with a proven track record of building brand awareness, expanding market share, and increasing revenue.

Overview

24
24
years of professional experience

Work History

Brand Marketing Manager

Avasa Home
03.2021 - Current
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Devised content strategy to effectively engage target audiences.
  • Created and managed social media campaigns to increase brand engagement.

Brand Manager

Rice McVaney Communications
01.2015
  • Collaborate with external consumer brand partners (National CPG), internal team and leadership to build, manage and develop national marketing plans and calendars to create brand awareness
  • Project lead on all advertising and media efforts - social media, paid media, photo shoots, video shoots and creative executions for brand partners
  • Direct social media assets, content, copy and calendar planning
  • Ability to work on multiple projects and deliver effective strategies to generate results
  • Experienced in strategic marketing planning, branding, and social media management
  • Strong skill set in digital media as well as traditional marketing.

Brand Marketing Manager

Ked's Footwear
03.2006 - 02.2007
  • Responsible for all aspects of brand marketing for Ked's Mens, Kids, + Grasshoppers product lines; including print advertising, online marketing and promotional efforts
  • Responsible for budget management and photo shoot deliverables
  • Worked with the product team to create effective go-to-market strategy as well as all collateral, hangtags and online support materials
  • Collaborated with senior management to create marketing plan and management of national programs for all brands; including media, added value programs, online opportunities and press materials + events
  • Responsible for the creation and presentations of brand platforms at sales meeting and trade shows.

Retail Marketing Manager

Keds
03.2005 - 03.2006
  • Developed account specific advertising plans and presentations across multiple channels of distribution, focusing mainly on the core accounts and online retailers
  • Translated brand initiatives, market trends, consumer insights, and competitive information to create account specific programs
  • Created brand visual displays for point-of-sale
  • Work with the Keds division sales force, wholesale merchants and marketing/visual teams, and Keds brand marketing to achieve business goals and build brand equity in the marketplace.

Account Manager

Yankee Publishing, Inc.
08.2004 - 03.2005
  • Responsible for selling and marketing advertising space in company publications and other products for the purpose of generating profitable revenue
  • Initiated market research, performed lead analysis, follow up, and developed client-marketing strategies to maintain and increase revenues
  • Collaborated with marketing department to develop relevant marketing materials, research, merchandising and proposals based on knowledge of account and advertising category
  • Represented YPI at conferences and trade shows to cultivate new business, became a visible member of the business community and assisted in positioning the brand as a leader in the field.

Product Marketing Liaison

Reebok International Ltd.
07.2003 - 08.2004
  • Acted as sole liaison between marketing and product teams to create synergy among product and marketing point of view
  • Identified features and benefits to communicate to consumers through hang tags, lace keepers, box stickers, etc
  • Worked as the lead with the in-house creative director and graphics team to design communication vehicles for point of sale.

Associate Manager, Advertising - Rockport

Reebok International Ltd.
11.2000 - 08.2004
  • Planned campaigns that met sell-through objectives, while maintaining consistency and integration with longer-term brand positioning and communications objectives
  • Managed the global advertising agency; coordinated Rockport brand advertising, retail advertising and media planning in the U.S
  • Responsible for commercial shoots, radio-recording sessions, and print campaigns
  • Monitored multi-million dollar brand and retail advertising budgets, and provided monthly budget updates and analysis of return on investment
  • Coordinated advertising photo shoots, insured advanced planning of materials, locations, budget, models, etc
  • Managed, presented and delivered all advertising materials for twice annual sale meetings and numerous trade shows
  • Worked with agency to coordinate competitive spending and competitive creative review seasonally
  • Lead all consumer research projects and managed research contracts
  • Proven track record of directing a team of agency professionals toward collective, timely goals and programs.

Education

Bachelor of Arts - English

Siena College
05.1997

Skills

  • Brand positioning
  • Campaign Planning
  • Event Coordination
  • Creative Direction
  • Advertising expertise
  • Brand strategy

Hobbies and Interests

  • Spinning Instructor
  • Food pantry volunteer
  • Dog sitter

Timeline

Brand Marketing Manager

Avasa Home
03.2021 - Current

Brand Manager

Rice McVaney Communications
01.2015

Brand Marketing Manager

Ked's Footwear
03.2006 - 02.2007

Retail Marketing Manager

Keds
03.2005 - 03.2006

Account Manager

Yankee Publishing, Inc.
08.2004 - 03.2005

Product Marketing Liaison

Reebok International Ltd.
07.2003 - 08.2004

Associate Manager, Advertising - Rockport

Reebok International Ltd.
11.2000 - 08.2004

Bachelor of Arts - English

Siena College

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Courtney Ruccio