Results driven sales professional with 11 years of sales experience including specialties in marketing, advertising, business to consumer, and business to business sales. Possesses strong skills in relationship building, organization, time management, and sales drive.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Integrated Account Executive
Playfly Sports
06.2023 - Current
Represent NBA, MLB, and NHL teams wherever they broadcast their games and work with clients on customized campaigns that include linear, digital, and brand integrations based on client needs and goals.
Manage campaigns from start to finish with affective communication and problem solving.
Maintained current knowledge of evolving changes in the advertising marketplace and regional sports ecosystem.
Built relationships with customers and community to promote long term business growth.
Account Executive
WSB-TV/ Cox Media Group
03.2021 - Current
Worked with both direct clients as well as agencies to put together marketing strategies to promote and grow their business through our broadcast television, digital O&O products, as well as OTT, social, SEO, SEM, and CRO portolio.
Built and strengthened relationships with new and existing accounts to drive revenue growth.
Executed successful sales strategies to convert leads into customers.
Attended networking events to build relationships and identify sales opportunities.
Advertising Account Executive
Atlanta Business Chronicle
10.2016 - Current
Work with clients to form a comprehensive marketing plan through our print, digital, and events platforms to reach our audience of C-level business executives, small to mid sized business owners, and affluent individuals
Create packages spanning from simple yet targeted print campaigns, to thought leadership driven digital content, to expansive and customized event sponsorships and activation
Assist in activating and producing 35 events per year
Experience working with all categories of business, but extensive knowledge of nonprofit organizations, utility companies, transportation, and the arts
Meet and exceed monthly budgets
Account Executive
Comcast Spotlight
01.2015 - 08.2016
Help clients reach their audiences in a more targeted, compelling and strategic fashion than the traditional mass market commercial
Regularly cold call, prospect, present to new clients to bring in more business Build packages that creatively, efficiently, and effectively help my clients reach their customers in the areas that they live in.
Regional Sales Specialist
Comcast Spotlight
08.2013 - 01.2015
Responsible for maintaining ad sales inventory, assisting with targeting and launching ad campaigns, maintaining programs and ad campaign schedules, assisting with package pricing, maintaining tracking and reporting databases.
Education
Bachelor of Science - Communications and Journalism
Auburn University
2013
Skills
Outstanding Organizational Skills
Strong sales drive toward taking the initiative to bring in more business
Skilled in account management, concentrating on maintaining and building clientele relations
Strive to be a client advocate and make sure my clients view me as a trusted media consultant
Pipeline Management
Goals and performance
Relationship building and management
Languages
French
Native or Bilingual
Certification
The Trade Desk Edge Certification
Timeline
Integrated Account Executive
Playfly Sports
06.2023 - Current
Account Executive
WSB-TV/ Cox Media Group
03.2021 - Current
Advertising Account Executive
Atlanta Business Chronicle
10.2016 - Current
Account Executive
Comcast Spotlight
01.2015 - 08.2016
Regional Sales Specialist
Comcast Spotlight
08.2013 - 01.2015
Bachelor of Science - Communications and Journalism
Auburn University
The Trade Desk Edge Certification
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