Seasoned Senior Partner Account and Marketing Manager with excellent skills in managing conflict and prioritizing tasks. Adept at building and strengthening relationships with internal and external stakeholders. Strong networker with decisive leadership style.
Overview
9
9
years of professional experience
Work History
Senior Partner Account + Marketing Manager
AffiniPay
05.2022 - Current
Build yearly marketing programs for 80+ partners based on ROI/account goals from the ground up
Resolved problems with high-profile customers to maintain relationships and increase return customer base in sales, technical and business areas
Create and manage $4.5M budget and contract process for 210+ contract cycles in Google Sheets and Workday that is used cross-departmentally from marketing analysis to financial planning/management
Salesforce Beta testing, feedback, and peer training for new company CRM relating to partnerships
Collaborate to develop and implement promotional strategies to drive business campaigns across four brands for B2B and B2C marketing with 90+ partner assets delivered monthly
Chaired partner meetings to drive discussion of matters important to marketing and business growth, keeping discourse on-topic and moving at efficient pace
Partner Marketing Manager
AffiniPay
10.2021 - 05.2022
Lead all partner marketing activities across the 80+ B2B partners in channel partner marketing, digital marketing, events and customer marketing
Planned and executed launch of largest partner to date ($400 million in yearly processing)
50% growth of YOY new accounts in Partner channel; accounting for 60% of total company volume
Created marketing asset guide for cross-team use identifying category, time, ownership, and process
Conducted market research to identify new opportunities and target markets
Trained team of 5 new Account Managers on business development, partner launches, and partner marketing while transitioning roles
Partner Account + Program Manager
AffiniPay
10.2020 - 10.2021
Created go-to-market process for new partner integrations with KPIs across multiple departments
Met with project stakeholders on regular basis to assess progress and make adjustments
Led company alignment of partner tracking post acquisition for accurate reporting
Created and managed accounts for Consultant Program alliance channel growth
Business development of sourcing and onboarding new integrated partners
Coached team members on productivity strategies to accomplish challenging goals
Identified program obstacles and communicated possible impacts to team
Addressed and resolved technical, financial, and operational concerns by working with team members and directors
Partnerships Coordinator
AffiniPay
12.2019 - 10.2020
Created internal Wiki-space for 80+ integration partners with details of all aspects relevant for in-house phone and online integration support for our technology integrations
Created and implemented ‘Partner of the Quarter' program to bring integration partners onsite to meet with executive team members, product team, marketing, and deliver integration sales enablement
Developed annual account objectives and formalized client communications for communication of goals and plans
Facilitated strategy development and planned with cross-functional teams.
Technical Business Analyst
ForeFront Corp
05.2019 - 10.2019
Led 3+ projects at a time in discovery, business analysis, process definition/refinement, and B2B
Salesforce implementation while prioritizing each project's needs and timeline
Client advocate and technical translator between Client Leadership (CEO/CFO/Directors), Business
Partners, IT Partners, and Subject Matter Experts for a smooth transition from project start to delivery
Alignment of internal team expectations to create Project Role Expectations Guide
Commercial Projects & Services Senior Specialist
Lutron Electronics Co. Inc
01.2018 - 05.2019
Design competitive commercial lighting solutions based on specification to provide quotes/win bids
Create and implement a global sales tool for company compliance of the Buy America Act and Trade
Agreement Act
Coordinate with Legal and Business Managers to define the most up-to-date government processes to handle Sensitive but Unclassified and Classified jobs
Interview/recruit candidates for Sales Leadership, Construction Design, and Engineering programs
Senior Field Service Scheduling
Lutron Electronics Co. Inc
01.2015 - 01.2018
Independently coordinate schedules of 220+ field service technicians, prioritizing urgent issues while balancing long-term projects
Project Manage 400+ North American retail store upgrades and training sessions within designated time frame and specifications
Go-to team member for complex, last-minute scheduling requests
Analyze trends in yearly schedule to prepare and advise on resource allocation
Generate and execute training programs for onboarding of new hires in Field Service Scheduling
Education
Bachelor of Science - Elementary Education
Cedar Crest College
Allentown, PA
05.2012
Skills
Salesforce Software
Wrike / Asana / Trello
Confluence / Atlassian
Office/Google Suite
The MOST Organized
Process Creation
Cross-team Communication
Emotional Intelligence
Training Adaptation
Strategic Direction Planning
Business Development
Excellent Negotiation Skills
Additional Information
Ambassador for AffiniCares volunteer group; lead holiday program for gift-giving of 50+ children
AffiniHealth ambassador for Book Club monthly discussions and quarterly company-wide initiatives