Marketing professional with keen eye for innovative promotional strategies and passion for driving brand growth. Skilled in leading cross-functional teams to execute compelling campaigns. Consistently meets objectives through collaborative approach and adaptability.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Owner/Operator
Courtney Dematteo, Life Alchemy
Peyton, CO
09.2024 - Current
Consult with top executives of medium to large companies on marketing and operations
Guide clients through trauma – informed coaching, hypnosis, and Reiki sessions
Oversee daily operations, ensuring high-quality service delivery and client satisfaction.
Develop and implement business strategies to enhance overall performance and growth.
Streamline administrative processes, improving efficiency in scheduling and resource allocation.
Cultivate relationships with clients to foster loyalty and encourage repeat business.
Lead workshops and seminars to educate clients on holistic wellness practices and services that support and expand their spiritual growth.
Community Outreach Coordinator
Altitude Movement
Colorado Springs, CO
09.2023 - 02.2026
Developed community engagement strategies to enhance local participation in outreach programs.
Established partnerships with local organizations to expand outreach efforts and resource sharing.
Led strategic planning sessions to align outreach activities with organizational goals and community priorities.
Facilitated communication between stakeholders, ensuring transparency and fostering trust within the community.
Serve as the main point of contact for school administrators, PE teachers, counselors, and community leaders, helping them integrate obstacle-based learning into their curriculum or group culture.
Create and manage outreach programs for homeschool networks, church groups, military and youth organizations.
Represent Altitude Movement at community events, fairs, and expos to build awareness and connections.
Raise community awareness through in-person outreach, digital marketing, and school/community presentations.
Create and distribute outreach materials — flyers, brochures, email campaigns, and social media content.
Director of Operations
Altitude Movement
Colorado Springs, CO
07.2023 - 09.2025
Leadership & Staff Oversight
Partner with leadership to maintain clear, consistent messaging that aligns with Altitude Movement’s mission and vision while upholding core values and brand standards across all departments.
Provide weekly check-ins with department leads and maintain clear communication across teams.
Lead hiring, onboarding, training, and orientation processes for all staff, in partnership with department leads.
Develop and execute monthly staff meetings, quarterly coach development sessions, and cross-department communication routines.
Support curriculum consistency through collaboration with the Programs Manager and gym leadership.
Serve as the escalation point for parent questions, concerns, or feedback.
Maintain and update SOPs across all departments (front desk, programs, safety, operations).
Oversee payroll submission and ensure accurate timecard reporting.
Track key performance indicators including attendance, capacity, retention, and program trends.
Lead all marketing efforts, including budgeting and media purchases, ad design and placement
Lead planning and execution of competitions, camps, and clinics.
Certified Business Coach And Consultant
Crystal Clarity Life Coaching, LLC
Colorado Springs, CO
06.2019 - 09.2023
Provided one-on-one guidance to clients on how to increase productivity by streamlining processes and improving communication between departments.
Analyzed complex problems then proposed solutions tailored specifically towards each client's unique situation.
Evaluated current performance levels of both individuals and teams then developed individualized improvement plans accordingly.
Facilitated workshops and seminars on topics such as goal setting, time management, marketing strategies, customer service, financial analysis, and team building.
Researched new technologies that could improve efficiency or expand markets for products and services offered by clients.
Collaborated with senior executives on strategy development initiatives related to sales process optimization and organizational structure redesigns.
Owner/CEO
Crystal Clarity Life Coaching, LLC
Colorado Springs, CO
07.2015 - 09.2023
Set and implemented strategic goals and initiatives to align company with mission, values, and vision.
Managed the daily operations related to customer service, inventory management, and marketing.
Provided strategic direction for the organization's long-term goals and objectives.
Developed multiple coaching programs to service a multitude of client needs.
Created an environment of collaboration between independent contractors by encouraging open communication, problem solving initiatives, and idea sharing.
Implemented cutting-edge technology solutions that improved operational efficiency while reducing costs.
Analyzed market trends to lead company to competitive edge.
Certified Professional Life Alignment Coach
Crystal Clarity Life Coaching, LLC
Colorado Springs, CO
03.2015 - 09.2023
Adhered strictly to professional ethical standards when providing services.
Developed personalized coaching plans to enhance client self-awareness and goal achievement.
Conducted assessments of client needs and strengths in order to create tailored plans for success.
Employed motivational techniques to encourage clients during times of difficulty or discouragement.
Encouraged self-reflection through reflective exercises such as journaling or guided visualization.
Facilitated group workshops to promote personal growth and development.
Provided resources related to career development, health and wellness, relationships.
Adapted communication style according to each unique situation or personality type.
Reiki Master Teacher/Practitioner
Crystal Clarity Life Coaching, LLC
Colorado Springs, CO
11.2013 - 09.2013
Collaborated with other wellness professionals in order to provide comprehensive care for clients.
Conducted individual consultations with clients to assess their physical and emotional needs, then customized treatments accordingly.
Performed Reiki attunements for new practitioners in order to facilitate their growth as healers.
Facilitated group workshops on meditation, chakra balancing, and other spiritual practices.
Researched current trends related to energy healing modalities in order to stay abreast of industry standards.
Physical Education Teacher
Horizon Middle School
Colorado Springs, CO
01.2014 - 02.2016
Instructed and monitored students in use and care of equipment and materials to prevent injuries and damage.
Maintained records of student attendance and performance in physical education classes.
Conducted health assessments to determine health status of youth.
Taught students vital strategies for achieving and maintaining good body health.
Assessed student progress regularly using assessments such as skill tests, rubrics, and portfolios.
Developed innovative physical education programs to meet the needs of diverse learners.
Implemented behavior management strategies such as positive reinforcement to encourage appropriate behavior in the gymnasium.
Co-Cheer Coach
Horizon Middle School
Colorado Springs, CO
08.2014 - 10.2015
Coordinated tryouts for prospective cheerleaders in accordance with school policies.
Managed team logistics including uniforms, travel arrangements, and equipment needs.
Demonstrated strong leadership skills in motivating cheerleaders to reach their highest potential.
Attended conferences related to coaching methods or competitive rules changes.
Developed and maintained relationships with parents, athletes, and community members while promoting a positive team environment.
Instructed new routines and taught advanced skill progressions such as basket tosses and gymnastic skills.
Physical/Character Education Teacher
Oxford Center School
Oxford, CT
02.2006 - 06.2013
Developed a Physical/Character Education curriculum aligned with the Common Core of State Standards (CT SDE: Healthy and Balanced Living Framework)
Provided modified lessons and modifications within lessons for students with special needs in an inclusion model setting
Taught adapted PE class to special needs students with dual focus of physical and social objectives
Developed and implemented cross-curricular lessons with colleagues
Organized grade and school-wide cultural events such as a Pow-Wow, Alaska Day, Earth Day and Field Day for up to 530 students
Recruited and worked with parent volunteers
Advised teachers on methods of using restorative justice techniques as an alternative disciplinary approach in the classroom.
Developed and implemented innovative character education curriculum to foster critical thinking, collaboration, and problem-solving skills.
Certified School Climate Specialist
Oxford Center School
Oxford, CT
09.2011 - 06.2013
Chaired the School Climate Team and the District Climate Team
Collaborated with a cross section of parents, administrators, teachers, other staff, and community members to open dialogue about improvement of social-emotional issues within the district
Developed and implemented surveys for staff, parents, and students to ascertain current physical and emotional safety issues and successes
Implemented behavioral interventions for students and teachers based on Restorative Justice practices
TEAM Mentor Teacher
Oxford Center School
Oxford, CT
09.2010 - 06.2013
Developed student teachers through modeling of best practices using standards-based curriculum.
Coached student teachers on lesson planning and preparation, data collection and teaching strategies.
Conducted continuous meetings to provide constructive feedback and encouragement to student teachers.
Supervised student interns who were interested in exploring teaching as a career option.
Student Council Advisor
Oxford Center School
Oxford, CT
09.2009 - 06.2013
Developed and implemented student-led initiatives to improve the school's culture and climate.
Encouraged students to take responsibility for their actions while helping them develop problem-solving skills as well as decision-making abilities.
Collaborated with faculty, staff, and administrators to support student engagement in extracurricular activities.
Mentored individual students in developing their own ideas for promoting positive change in the school community.
Cultivated relationships with local businesses and organizations to secure financial resources needed for successful completion of projects undertaken by the Student Council.
Managed budgeting process for Student Council funds ensuring proper allocation of resources according to established guidelines.
Train and assess new instructors and assistant instructors, keep current instructors up to date with teaching strategies and new material
Handle administrative duties such as: Payroll and budgeting, public relations with clients and media, source and negotiate prices for promotional items (jackets, t-shirts, bags, etc.)
Help to prepare for and run annual recital: Create show theme and help select music to fit the theme, design and build stage set and props, cut and edit music for show, choreograph and teach up to 30 routines
Assist in planning performance trips locally and nationally (i.e Disney World, Universal Studios, Carnival Cruise Lines)
Account Supervisor
Performance Media
Wilton, CT
06.2002 - 01.2004
Gillette Venus and Lipton Brisk, Discuss with clients their main marketing objectives and our integrated co- marketing strategies
Plan, present and execute all aspects of promotional program concepts
Work directly with Event Marketing Agencies to plan mobile marketing tour events
Led cross-functional teams to develop and execute strategic marketing campaigns.
Managed client relationships, ensuring alignment with project objectives and deliverables.
Oversaw budget management, optimizing resource allocation for maximum efficiency.
Developed comprehensive reports to assess campaign effectiveness and client satisfaction.
Collaborated with creative teams to produce compelling content aligned with brand strategy.
Promotions Manager
Performance Media
Wilton, CT
06.2001 - 06.2002
SOBE Beverages
Maintain daily contact with radio station representatives to negotiate and supervise added value promotions for Performance Media clients
Travel to radio station events for client to oversee mobile tour
Developed promotional strategies to enhance brand visibility and engagement across multiple media platforms.
Coordinated cross-functional teams to execute successful promotional campaigns and events.