Courtney O'Shea
Merrick,NY
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
6
6
years of professional experience
Work History
Coordinator, Digital Trafficking Operations
Major League Baseball
11.2022 - Current
- Created campaign tracking tags and pixels for all 30 Major League Teams and all 200+ Minor League Teams.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Created campaign reports to show impressions, clicks, and ticket purchases from our Digital Marketing campaigns all for our clubs.
Search Engine Marketing Supervisor
Thump Local
02.2021 - 11.2022
- In charge of writing website content, as well as editing all written posts for blogs, social media, ads, and website content
- Worked closely with the website team as a Website Analyst, updating website plugins and files on Wordpress, and as a Website Coordinator, managing the development process of new website builds
- Used Google sheets & excel daily to format client database information and budgets for numerous marketing projects
- Primary member of the Search Engine Marketing (SEM) team
- Used Google Ads to create and track numerous search ad campaigns for over 60 client accounts
- Oversaw SEM meetings, trained new team members, and handled high-budget client accounts
Advertising Account Intern
Spotco
05.2019 - 08.2019
- Worked closely with various departments to expand the advertising success for Broadway shows and New York City entertainment clients
- Logged trade ticket information
- Researched and pitched potential corporate sponsorship/partnership opportunities for numerous clients
- Participated and contributed in meetings with clients and in internal brainstorms
- Worked closely with Excel, Google Docs, and Google Slides while working on numerous idea pitching and advertising projects
- Worked alongside many members of the Partnerships, Project Management, Digital and Social Media departments
Education
Bachelor of Science - Marketing
Sacred Heart University
Fairfield, CT05.2020
Bachelor of Arts - Musical Theatre Performance
Sacred Heart University
Fairfield, CT05-2020
Skills
- Social Media
- Campaign Manager 360
- DoubleVerify
- OtherLevels
- Asana
- Wrike
- Google Suite: Google Analytics, Google Drive, Google Ads, Docs, Slides, Excel
- Public Speaking, Retail, and Customer Service Experience
- Time Management
- Team Leadership
- Photo Editing: Adobe Lightroom, Adobe Photoshop, VSCO, PicMonkey, Facetune
Timeline
Coordinator, Digital Trafficking Operations
Major League Baseball
11.2022 - Current
Search Engine Marketing Supervisor
Thump Local
02.2021 - 11.2022
Advertising Account Intern
Spotco
05.2019 - 08.2019
Bachelor of Science - Marketing
Sacred Heart University
Bachelor of Arts - Musical Theatre Performance
Sacred Heart University
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