Courtney Reeves

• Designed and managed a small team of highly effective field marketers to help increase licenses agreements for our best-in-class statistical software.
• Collaborated with business partners to drive demand for statistical software by launching a monthly webinar series with pre- and post- event promotions, resulting in 1k MQLs in 1Q2025.
• Designed and implemented an account-based marketing program and retained and grew engagement in our largest key accounts which resulted in renewals and new license agreements.
• Partnered with advertisers to further the brand in the marketplace and help to drive demand for our products.
• Managed marketing communications for over 70 sales representatives, which included a monthly call, a monthly newsletter, and regular communications via email and Microsoft Teams channel.
• Worked closely with global marketing and sales leadership to manage event calendar, conference attendance, and logistics, including representation at trade shows.

• Supported growth into biopharmaceutical companies and contract manufacturing organizations by creating and overseeing regional digital marketing campaigns.
• Increased engagement and profitability with existing key accounts by analyzing data and adjusting marketing solutions for improved results.
• Managed go-to-market strategy for key industry segments including development of value proposition, segmentation, and content development.
• Raised awareness and usage of data/insights by developing and implementing campaign plans for custom intelligence in collaboration with The American Society for Gene and Cell Therapy.
• Increased registrations for a key client event by 100% in one week through segmentation and retargeting.
• Recruited and onboarded a direct report to streamline marketing campaign execution while examining more than 500 resumes and conducting 11 interviews. Managed for over seven months through lots of changes and transitions while delivering improved client communications and results for the business.

• Developed and helped to execute multi-channel digital campaigns focused on key markets to drive revenue for business and support client retention goals.
• Promoted within eight months after being recognized as an emerging leader.

• Collaborated with business partners to develop and implement multi-channel campaigns for data and analytics solutions including real-world data and real-world evidence.
• Tracked important marketing analytics like leads, conversions, marketing influenced revenue, and marketing attributed revenue, and reported them to business units and teams.
• Wrote and developed social media posts, emails, flyers, and presentations.
• Managed media buy process, contracting, and event management.
• Lead contract negotiation and implementation for corporate public relations strategy.
• Managed corporate communications including content, design, and distribution of corporate brochures and client holiday communications

Online Executive Education

• Graduated Summa Cum Laude
• Northeast-10 Field Hockey and Lacrosse
• Minor: Media Production
• GPA: 3.85 Cumulative GPA