Summary
Overview
Work History
Skills
Timeline
Generic

Courtnie Fairman

Greenville,SC

Summary

Results-driven sales and business development leader with 10+ years of success driving growth, retention, and market expansion across B2B and SMB sectors in SaaS, technology, and marketing. Expert in the full sales cycle—from prospecting to renewal—consistently exceeding revenue goals through consultative selling, innovative problem-solving, and strong stakeholder relationships. Skilled in Salesforce, HubSpot, and advanced touchpoint strategies, with a proven ability to build high-performing teams, turn clients into loyal advocates, and deliver human-centered solutions that accelerate growth.

Overview

11
11
years of professional experience

Work History

Founder & Strategic Account Director

Organic Interactiv
06.2019 - Current
  • Founded and scaled a boutique B2B marketing & strategy firm, delivering double-digit ROI increases for clients through targeted campaigns and community activations.
  • Built and managed a high-value client portfolio from zero through proactive territory prospecting, referral generation, and strategic partnerships.
  • Designed and executed growth strategies that improved client retention by 30% and consistently increased average contract values.
  • Negotiated multi-channel, multi-year contracts while leading all sales forecasting, performance tracking, and CRM management.

Senior Account Executive

Yelp
04.2021 - 07.2023
  • Owned 200+ SMB accounts across multiple industries, consistently exceeding sales and retention targets in a competitive SaaS environment.
  • Delivered compelling product demonstrations and needs-based recommendations that drove double-digit upsell and multi-product adoption rates.
  • Collaborated cross-functionally to execute customized account expansion strategies, ensuring ongoing client success and revenue growth.
  • Recognized as a top-performing account executive for exceeding quarterly quotas and leading peer workshops via “YelpTV.”

Sales Director /Regional Sales Manager

Lexington Law Firm
04.2014 - 07.2019
  • Led a distributed sales team and managed key client accounts, driving significant increases in client lifetime valuethrough strategic upsell and retention programs.
  • Streamlined onboarding processes and CRM workflows to shorten sales cycles and improve conversion rates.
  • Delivered compliance-driven discovery, consultations, and negotiations, consistently surpassing team revenue goals.
  • Developed and facilitated training programs for ethical, solution-driven sales, improving close rates and team performance.
  • Managed team of 25+ regional sales representatives and consistently achieved high sales targets.

Skills

  • Sales & Business Development
  • Territory Planning & Expansion
  • Client Acquisition, Retention & Expansion
  • Consultative & Value Selling (MEDDIC / MEDDPICC)
  • Pipeline Forecasting & CRM Management (Salesforce, HubSpot)
  • Multi-Channel Touchpoint Strategies & Follow-Up Techniques
  • Account Mapping & Stakeholder Engagement
  • Technical Product Demos & Storytelling
  • Negotiation & Relationship Management
  • High-EQ Sales Leadership & Remote Collaboration

Timeline

Senior Account Executive

Yelp
04.2021 - 07.2023

Founder & Strategic Account Director

Organic Interactiv
06.2019 - Current

Sales Director /Regional Sales Manager

Lexington Law Firm
04.2014 - 07.2019

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