Craig brockman
Windham,New Hampshire
Summary
Product Management, Sales, and Marketing Executive with a successful track record in strategic planning, new product development, and business development. Excels at managing teams, understanding complex market environments, and defining product messaging, positioning, and differentiation. Proven ability to manage people and product development processes from concept through product launch. Key strengths include:
Overview
34
34
years of professional experience
Work History
Vice President of Marketing
Omron
Hoffman Estates, IL
03.2023 - 01.2025
- Developed and implemented product strategies and annual business plans, targeting growth in products, industries, and customers.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Directed the development and growth of a high-achieving 70-member team.
- The Marketing Team consisted of Product Marketing, Industry Marketing, Marketing Communications, Digital/Web, Channel Marketing, CX, and Commercial Engineering.
- Led a comprehensive digital transformation effort across the entire company to enable self-service.
- Drove the adoption of AI-driven marketing automation tools.
- Directed the initiation of a Sales Enablement Tool to improve process efficiency.
- Managed the adoption of a global PIM (Product Information Management) system.
- Developed and tracked metrics and success criteria for marketing programs.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Executive Director of Product Marketing
Omron
Hoffman Estates, IL
05.2017 - 03.2023
- Developed and implemented strategic plans that were in alignment with overall corporate goals to ensure organizational growth and development.
- Managed the Product Marketing Team (15 employees), the Commercial Engineering Group (13 employees), and the Pricing/Analytics Team (5 employees).
- Conducted situation analysis and market segmentation to identify potential growth areas.
- Developed marketing programs and campaigns to drive growth on focused products.
- Created and executed national pricing strategies for products across the Americas.
- Led the Product Marketing team effort to influence and drive the development of products needed to successfully grow Omron's market share in the Americas.
- Communicated strategic plans containing key product initiatives to support growth through targeted vertical markets.
- Led the development of new processes to improve the team's overall efficiency and consistency.
Business Manager
Rockwell Automation
Chelmsford, MA
06.2015 - 05.2017
- Global responsibility for strategic direction, growth, and investments related to the entire portfolio of sensing, identification, and connectivity products. Responsible for $130 million in revenue.
- Responsible for the development and effectiveness of a team with 11 employees.
- Led the business into a new product segment with the development of code reading products. Expecting first-year revenue to exceed $1M.
- Worked with a strategic partner to define and develop the UHFRFID product platform.
- Formed a partnership with a leading provider of fluid sensing products that led to a 35% sales growth in the product segment in the first year.
- Developed and implemented sensing conversion plans with regional OEM teams, resulting in a 10% growth in OEM business.
Global Marketing Manager
Rockwell Automation
Chelmsford, MA
05.2007 - 06.2015
- Responsible for developing strategic and tactical objectives, including brand strategy, product developments, product launches, pricing, and product promotions.
- Led and supervised the activities of direct reports and other functional groups to achieve those objectives.
- Managed the business through the 2009 economic crisis, resulting in double-digit growth in 2010, 2011, and 2012. Exceeded market rate growth in 2013 and 2014.
- Led the effort to increase the pace of new product introductions; revenue from NPI products increased from 3.9% of annual revenue to over 12%.
- Developed a strategic alliance with a new partner to achieve growth and profitability objectives. Increased revenues by $1 million in the first year, and improved product line margins by 20%.
- Developed focused programs to improve connectivity, attachment rate to sensing and safety products resulted in a 12% CAGR over 5 years.
- Worked with the Operations Team to decrease the lead time of focus sensing and connectivity products by more than 50%, resulting in increased customer satisfaction.
- Consistently met a 4% annual productivity goal.
Marketing Manager
Balluff
Florence, Kentucky
03.2002 - 06.2007
- Led the North American marketing and product development strategy for sensing and connectivity products.
- Grew the revenue of Balluff’s core business through innovative new product designs, and strategic alliances.
- Worked closely with Balluff GmbH to advance sensor technology and expand the product offering to significantly improve the market position in North America.
- Managed the North American engineering team, including the selection of development projects, and was responsible for meeting project budgets and timelines.
- Worked with a strategic partner to develop network media and distributed IO products, generating $5 million in incremental revenue in North America.
- Devised a global strategy for connectivity and network products resulting in the formation of a new business unit.
- Formed and directed Quotation Team for handling unique pricing orders to aid sales.
Senior Sales Engineer
C&E Sales
Dayton, OH
06.1991 - 03.2002
- Delivered factory automation solutions in sensors, vision, motion control, safety systems and overall automation.
- Developed and implemented sales strategies to increase customer base and market share.
- Secured new customers through cold calling, business analysis, demonstration of products, and support benefits.
- Collaborated with other departments, such as operations, logistics, and finance, in order to ensure the smooth execution of orders.
- Provided technical support for existing customers during the sales process.
- Consistently met or exceeded the annual sales target of 10% growth.
Education
MBA - Business
University of Cincinnati
Cincinnati, OH05-1996
Bachelor of Science - Business
Wright State University
Dayton, OH05-1994
Skills
- Strategic Planning
- Strategic Alliances and Partnerships
- New Product Development
- Market Analysis
- Cross-functional team leadership
- Proven leader of people and processes
- Successful Product Lifecycle Management
- Client Relationship Management
- Excellent communication skills
- Change Management
Timeline
Vice President of Marketing
Omron
03.2023 - 01.2025
Executive Director of Product Marketing
Omron
05.2017 - 03.2023
Business Manager
Rockwell Automation
06.2015 - 05.2017
Global Marketing Manager
Rockwell Automation
05.2007 - 06.2015
Marketing Manager
Balluff
03.2002 - 06.2007
Senior Sales Engineer
C&E Sales
06.1991 - 03.2002
MBA - Business
University of Cincinnati
Bachelor of Science - Business
Wright State University
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