Craig Broderick
Bountiful,UT
Summary
Performance Marketing Manager with 4+ years of experience owning paid media growth for DTC ecommerce brands. Expertise across Meta, Google, and TikTok Ads with a proven track record of scaling revenue, managing multi-million-dollar budgets, and driving efficient growth through creative testing and data-driven optimization. Experienced partnering cross-functionally with creative, analytics, and leadership teams to align paid media with broader business goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager (Senior Account Manager)
Matix Labs
Salt Lake City, UT
04.2021 - Current
- Owned paid media strategy and performance across Meta, Google, and TikTok for DTC ecommerce brands, managing $10M+ in ad spend and driving an average 3.0x ROAS.
- Scaled ecommerce revenue from approximately $30K to $400K+ per month within six months through full-funnel campaign strategy, creative testing, and budget optimization.
- Managed budgets and scaling decisions based on performance efficiency, creative fatigue, and revenue impact rather than platform-level ROAS alone.
- Analyzed and reported on $150M+ in attributed revenue over three years, translating performance data into clear insights for decision makers.
- Partnered closely with creative and strategy teams to develop testing roadmaps, improve creative win rates, and extend performance longevity.
- Led training and mentorship for junior media buyers, improving execution quality, testing velocity, and overall team performance consistency.
- Balanced short-term efficiency with long-term growth through disciplined creative testing, audience expansion, and funnel improvements.
Social Media and Marketing Intern
University of Utah
Salt Lake City, UT
05.2020 - 07.2020
- Developed and executed a multi-channel digital marketing campaign to reach a defined student demographic.
- Grew a targeted Instagram audience by 5,000+ followers in two weeks while increasing total engagement by 100 percent.
- Collaborated with professors and peers to maintain consistent brand messaging across social platforms.
Hospitality Coordinator
Jones Waldo Law Firm
Salt Lake City, UT
08.2018 - 01.2020
- Coordinated meetings, events, and conferences for internal teams and external guests.
- Managed logistics for 20+ events with 50+ attendees, ensuring high-quality guest experience and execution
Education
Bachelor of Science - Parks, Recreation, and Tourism
University of Utah
Salt Lake City, UT05.2020
Skills
- Meta Ads
- Google Ads
- TikTok Ads
- Shopify
- Google Analytics
- Full-funnel strategy
- Budget management
- Creative testing frameworks
- Data analysis
- Campaign management
- Performance analysis
- Revenue scaling
- Performance reporting
- Paid media strategy
- Marketing analytics
- Effective communication
- KPI tracking
- Strategic planning
- Competitor analysis
- Brand development
Certification
- Meta (Facebook) Blueprint Certification
- Google Ads Certification
Timeline
Performance Marketing Manager (Senior Account Manager)
Matix Labs
04.2021 - Current
Social Media and Marketing Intern
University of Utah
05.2020 - 07.2020
Hospitality Coordinator
Jones Waldo Law Firm
08.2018 - 01.2020
Bachelor of Science - Parks, Recreation, and Tourism
University of Utah