Summary
Overview
Work History
Education
Skills
Certification
Additionalinformation
Personal Information
Accomplishments
References
Timeline
Generic
Craig Burton

Craig Burton

Edmond,OK

Summary

Results-driven professional with a proven track record in driving sales and enhancing workplace culture. Known for a positive and upbeat attitude that fosters team collaboration and motivates colleagues to maximize their efforts throughout the workday. Demonstrated ability to increase revenue through strong closing techniques and effective leadership, contributing to both individual and organizational success. Committed to personal growth and advancement while prioritizing team objectives and reliability.

Overview

12
12
years of professional experience
1
1
Certification

Work History

General Manager

Confidence Chevrolet
Oklahoma City, OK
05.2024 - Current
  • $240,000 Gross Annual Income
  • Oversee the overall production for Sales Service Parts of Chevy GMC and Buick
  • Training, Recruiting, Marketing, Advertising, Sales
  • General Manager - Over 2 Stores with 2 BACs - Chevy & Buick GMC
  • Took the Store from Selling 160 - 175 to consistently 220 - 230 Cars Per Month
  • Cleaned up the Schedule of Debt & Rebate Write Offs almost $500,000 and have Debt off the books for January 1 of 2025
  • Got General Motors Back on Board with Making us a Medium Duty & Business Elite Dealer for Fleet Commercial Sales & Warranty Work for January 2, 2025
  • Cleaned the Used Car Department that was losing $20,000 - $40,000 in Wholesale
  • Losing on average $3000 on the front of all Used Cars due to Wrong purchase units from Enterprise and then loading up in UCI
  • Created and Restored Positive Name and Reputation in the Community with getting involved with the High School Sports Program and relationships with Athletic Director

Used Car Sales Director

Cavender Auto Country
Weimar, TX
06.2022 - 05.2024
  • $180,000 Gross Annual Income
  • Company Overview: Chevy, Buick, GMC
  • Took the store from only selling 25-35 Used Monthly at $2,000 PRU to 75 - 90 with $3,500 PRU
  • Wholesale loss was $30,000+ monthly, I helped produce positive wholesale gross cleaned used cars inventory turnaround in 60 days
  • Main Responsibilities Included
  • Vehicle Acquisition for Pre-Owned Inventory
  • Run the Internet Department and get our Closing to 15% Closing on all Internet Leads both New & Used
  • Hitting our New Car Objective with the Manufacture for all 3 Brands in Store: Chevy, Buick GMC
  • Relationship with Service Manager and shop foreman to Recondition vehicles properly
  • 'Approving/Declining ROs'
  • Involved in CPO Program for 'General Motors: Chevy Buick GMC'
  • Used Car Marketing 'Using VAUTO System'
  • Great with Cox Automotive 'DealerTrack/Vin solutions Eleads'
  • Desking Deals 'Also Great at Subprime Deals/ Funding Clean'
  • Develop Sales Team / Build Exciting Healthy Environment
  • Take Manager Turnovers in Person & Used Car Phone Ups
  • Help Generate Appointments from Used Car Phone Ups
  • Holding Salespeople Accountable for Production & Attendance
  • Chevy, Buick, GMC

Used Car Sales Manager

Wallace Imports of Bristol
Bristol, TN
05.2020 - 06.2022
  • Used Car Sales Manager $200,000 - $220,000 Year
  • Selling on Average 100 Used Cars Month / $400,000+ Monthly Used Car Gross
  • Main Responsibilities Include
  • Vehicle Acquisition for Pre-Owned Inventory
  • Relationship with Service Manager and shop foreman to Recondition vehicles properly
  • 'Approving/Declining RO's'
  • Involved in CPO Program for 'Subaru, KIA, Volkswagen'
  • Used Car Marketing 'Using VAUTO System'
  • Great with Cox Automotive 'DealerTrack/Vin solutions'
  • Desking Deals 'Also Great at Subprime Deals/ Funding Clean'
  • Develop Sales Team / Build Exciting Healthy Environment
  • Take Manager Turnovers in Person & Used Car Phone Ups
  • Help Generate Appointments from Used Car Phone Ups
  • Holding Salespeople Accountable for Production & Attendance

Floor Manager

Wallace Imports of Bristol
Bristol, TN
05.2019 - 05.2020
  • Floor Manager / Closer Made $120,000 - $150,000 Year
  • Main Responsibilities Include
  • Hire / Train New Car Sales Associates
  • Develop Sales Team / Build Exciting Healthy Environment
  • Conduct Weekly Sales Training / Meeting
  • Take Manager Turnover to help close deals
  • Help Generate Appointments from Phone Ups
  • Increase Phone Up Closing Percentage to 25% Closing Up
  • Holding Sales People Accountable for Production & Attendance
  • Other Responsibilities Include
  • Desking Deals
  • Getting Every Customer Approved while making as much money on every deal possible
  • I have helped contribute to our Phone Ups Sales by Selling 30+ Cars Per Month and keeping Closing percentages around 25% or Higher
  • Furthermore I have helped increase the sales of 42% of Dealership Sales Consultants

BDC Sales Representative

Wallace Imports of Bristol
Bristol, TN
05.2018 - 05.2019
  • Internet Sales: Top Sales Rep in the Dealership: Averaged 20 car sold per month
  • $120,000 that year in Commission
  • Responsibilities Included:
  • Contacting Internet Leads via 'Phone, Text, Email' Set Appts
  • Sell Cars
  • Front to Back the entire process
  • Purchase vehicles off street via 'Autotrader/ CarGurus' 4-6 month

GENERAL MANAGER

MONSTER RESERVATIONS GROUP
Atlanta, GA
12.2017 - 05.2018
  • Company Overview: Vacation/Timeshare Sales Call Center
  • Vacation/Timeshare Sales Call Center on Pace to make $51,600 per year Weekly Salary of $1,000 plus Commission: $5 cut for each deal Total Week/ Bonus:10% of Total Revenue from $5,000 up
  • Lead Meetings and Rallies 3 Times per day
  • Organize & Create Continuous & Ongoing Training for Representatives & Closers & Verifiers
  • Hire, interview all potential candidates
  • Payroll, daily sales tracker, coaching managing Turnovers and Closing Percentage
  • Organize Monthly Team Building Events
  • Walk the floor full time to close the frontend deals for Representatives
  • Help Post Ad's on Craigslist for Recruiting New Members to Our Team
  • Interview potential candidates for employment with the company
  • Initial Training for New Representatives coming aboard
  • Verify Closed deals for customer and company protection/ Charge credit cards /Send Billing Receipts
  • Payroll responsibilities with
  • Send Daily Numbers that showed goal, number of staff present and the Overall Revenue & Sales
  • Help Run Dialer System with our Lead Campaigns
  • Organize Lead Strategy
  • Participate in Assisting with Daily Meetings
  • Help Create New ideas for growth Culturally and in the Development of the Team
  • Vacation/Timeshare Sales Call Center

SALES CONSULTANT

BILL GATTON NISSAN
Bristol, TN
01.2015 - 12.2017
  • Car Sales / Face to Face & Over the Phone - Dealership 1st year around $31,000 2nd year made roughly $38,000 Salary of $1,000 Monthly Plus Commission & Bonus
  • Averaged 10-14 Cars Per Month 'New Car Department' Always top 3 at my Dealership [9-12] Sales Reps Total employed
  • My Job entitled me to meet and greet Customers out on the lot
  • Bring them inside and council them on their wants & needs for a vehicle and help in the selection of the best vehicle and pay plan
  • Make outbound calls to Leads from our Website as well as from Car Gurus and several other lead sources
  • Generate my own Traffic I also used Facebook and Social Media to collect leads and get car deals
  • Build enough value and rapport with the customer so that they want to purchase with our dealership versus going to a competitor
  • Once I mastered the Sales Consultant side I was the New Car Sales Trainer
  • I would have new Representatives shadow me throughout the day
  • Watch me go through the sales process with a Customer so they could understand how to interact with each guest
  • Teach them how to build your repeat business book to keep track of previous customers and collect referrals
  • Show them how to do the perfect walk around on a vehicle to point out the benefits of the features the car had
  • I would keep a master log of previous customers and follow up monthly to ensure satisfaction of my customers to build long-term repeat business and a referral pipeline

GENERAL MANAGER

MONSTER RESERVATIONS GROUP
Myrtle Beach, SC
01.2014 - 01.2015
  • Company Overview: Vacation/Timeshare Sales Call Center
  • Vacation/Timeshare Sales Call Center $48,000 Income for Year Weekly Salary of $1,000
  • Lead Meetings and Rallies 3 Times per day
  • Organize & Create Continuous & Ongoing Training for Representatives & Closers & Verifiers
  • Hire, interview all potential candidates
  • Payroll, daily sales tracker, coaching managing Turnovers and Closing Percentage
  • Organize Monthly Team Building Events
  • Walk the floor full time to close the frontend deals for Representatives
  • Help Post Ad's on Craigslist for Recruiting New Members to Our Team
  • Interview potential candidates for employment with the company
  • Initial Training for New Representatives coming aboard
  • Verify Closed deals for customer and company protection/ Charge credit cards /Send Billing Receipts
  • Payroll responsibilities
  • Send Daily Numbers that showed goal, number of staff present and the Overall Revenue & Sales
  • Help Run Dialer System with our Lead Campaigns
  • Organize Lead Strategy
  • Participate in Assisting with Daily Meetings
  • Help Create New ideas for growth Culturally and in the Development of the Team
  • Vacation/Timeshare Sales Call Center

SALES MANAGER/ T.O.-CLOSER V.O

MONSTER RESERVATIONS GROUP
Myrtle Beach, SC
01.2013 - 01.2014
  • Company Overview: Vacation/Timeshare Sales Call Center
  • Vacation/Timeshare Sales Call Center $26,112 Income for the Year Weekly Salary of $400 per week Plus Commission/ + Recruiting & Sales Bonus
  • Walk the floor full time to close the frontend deals for Representatives
  • Help Post Ad's on Craigslist for Recruiting New Members to Our Team
  • Interview potential candidates for employment with the company
  • Initial Training for New Representatives coming aboard
  • Verify Closed deals for customer and company protection/ Charge credit cards /Send Billing Receipts
  • Payroll responsibilities with 'Ian Fenderbosch'
  • Send Daily Numbers that showed goal, number of staff present and the Overall Revenue & Sales
  • Help Run Dialer System with our Lead Campaigns
  • Organize Lead Strategy with 'Ian Fenderbosch'
  • Participate in Assisting with Daily Meetings
  • Help Create New ideas for growth Culturally and in the Development of the Team
  • Vacation/Timeshare Sales Call Center

FRONTEND SALES REPRESENTATIVE

MONSTER RESERVATIONS GROUP
Myrtle Beach, SC
01.2013 - 12.2013
  • Company Overview: Vacation/Timeshare Sales Call Center
  • Vacation/Timeshare Sales Call Center $200 Base Weekly Salary Plus Commission
  • Responsible for Turning Over Quality Telephone Calls/ Get Interest Attention of Guest
  • Landing Customer on a Location
  • Collect Referrals on Each Deal and Keep up with Guests Referrals
  • Vacation/Timeshare Sales Call Center

Education

Some College - Business Management

Newberry College
Columbia, SC
01.2013

HIGHSCHOOL DIPOLMA -

Socastee High School
Myrtle Beach, SC
01.2012

Early College High School -

01.2008

Skills

  • Team Morale Enhancer
  • Advertising & Marketing Strategy Development
  • Management
  • Inside Sales
  • Cold Calling
  • Sales Management
  • Outbound Sales
  • Telemarketing
  • Business Development

Certification

  • Vauto - Used Car Management Systems
  • Eleads CRM / Vinsolutions
  • Dealertrak / Routeone / Cudl
  • General Motors Certification
  • KIA Sales Certification, 05/01/18
  • Subaru Sales Certification, 05/01/18,
  • Volkswagen Sales Certification, 05/01/18,

Additionalinformation

I am well skilled with Management in Sales & Customer Service both in Outbound Call Centers as well as Face to Face Sales. My Style. My personal experience has allowed me to learn many things over the years that help Average Sales People become great. I have knack and desire to help other people bring out the best in themselves. I have built multiple Cultures in which the work environment changes the entire perspective of people for the greater good of themselves and the company. I can identify and correct issues with a sales team, process and help change or better overall moral by developing a culture of people who want to hate being average more than they like being successful. Effectively recruit and train new people to become top producers. I will be doing this by helping new hires understand that treating everyone you meet as if they are important and truly look to help them by understand their wants and needs and solving their issues they may have. Also, to help team members identify and understand how our products and services (which are features), benefit our customers so they see the value in doing business with us today., I have Sales Experience with Car Sales, Telemarketing Vacation Sales. To me the best salesperson is one that is consistent with his performance. I have personal and Career goals that I want to accomplish that help motivate me to always push to be the best. I understand how to take the features of a product or service that an organization supplies and through question and rapport building help the customer see the benefits as to why they should take advantage and purchase our product now. I am coachable and understand that you must always continue to work hard and be willing to learn., I have had the opportunity to learn from great mentors such over the years as well from continuous reading on how to become a great leader. Remember you manage numbers & processes, you lead people. I have adopted the Servant Leadership way. I have a passion for Reading Self Help Books to help Develop myself. Books that include 'Servant Leadership', 'How I Raised Myself from Failure to Success Through Selling'. Lead by example and invest your effort and time into people to help them understand and identify what level of success that they want to achieve. You help enough people get what they want, in return you will always get what you want. Culture is a huge part of why Sports Teams, Offices and Organization operate at a high level, and stay there with consistent results. Without a healthy and upbeat work environment your business will never grow in the right direction. I am experienced with taking rooms that were falling apart because of previous environment allowed by old management and turning them around. As well I have started from scratch and built a culture from the ground up with all new staff. I will never ask a co-worker even if my level of command is higher than theirs to do something that I am not willing to do myself. I do not believe in the pointing the finger method. I look to find why something is the way currently is going and find a solution to increase production. I have always been a leader on my sports team or on the sales floor. Leadership Award from Socastee High School - Wrestling Team 'Displayed True Meaning of Leading by Example' 2012. Team Captain Award for Socastee High School - Football Team 'Displayed True Meaning of Leading by Example' 2012. Team Captain for High School Football Team Socastee: 2010-2012 Sophomore - Senior Year. Team Captain for High School Wrestling Team Socastee: 2010-2012 Sophomore - Senior Year. Best Personality for Early College High School 2012. Team Captain for Middle School Football Team Ocean Bay: 2008-2009 - 8th Grade Year. Team Captain for Middle School Wrestling Team Ocean Bay: 2008-2009 - 8th Grade Year.

Personal Information

  • Willing To Relocate: Anywhere
  • Authorized To Work: US for any employer

Accomplishments

  • Mark of Excellence "General Motors" For Achieving CSI & Used Car CPO Sales Objective for the Year - Used Car Director - Cavender Chevy Buick GMC
  • Most Influential Leader for Creating a Positive Upbeat Work Culture - Used Car Director - Cavender Chevy Buick GMC
  • Finished Top 3 in overall Dealership operations for Store out of 17 Cavender Stores Consistently - Used Car Director - Cavender Chevy Buick GMC
  • Top Floor Closer "Monster Reservations Group" - Vacation Timeshare Sales
  • Top Sales Rep "Monster Reservations Group - Vacation Timeshare Sales
  • Team Captain Award for Football & Wrestling at Socastee High School
  • 2nd Place Finisher - State of South Carolina - Socastee High School Wresting 2012 - Followed up by North/South All Star Team Selection

References

References available upon request.

Timeline

General Manager

Confidence Chevrolet
05.2024 - Current

Used Car Sales Director

Cavender Auto Country
06.2022 - 05.2024

Used Car Sales Manager

Wallace Imports of Bristol
05.2020 - 06.2022

Floor Manager

Wallace Imports of Bristol
05.2019 - 05.2020

BDC Sales Representative

Wallace Imports of Bristol
05.2018 - 05.2019

GENERAL MANAGER

MONSTER RESERVATIONS GROUP
12.2017 - 05.2018

SALES CONSULTANT

BILL GATTON NISSAN
01.2015 - 12.2017

GENERAL MANAGER

MONSTER RESERVATIONS GROUP
01.2014 - 01.2015

SALES MANAGER/ T.O.-CLOSER V.O

MONSTER RESERVATIONS GROUP
01.2013 - 01.2014

FRONTEND SALES REPRESENTATIVE

MONSTER RESERVATIONS GROUP
01.2013 - 12.2013

Some College - Business Management

Newberry College

HIGHSCHOOL DIPOLMA -

Socastee High School

Early College High School -

Craig Burton