Summary
Overview
Work History
Education
Skills
Timeline
Generic

Craig Bye

Seattle,WA

Summary

Proficient sales, marketing and account development professional with 15+ years’ experience developing and driving effective sales programs. Enthusiastic and methodical manager with capacity to identify and solve issues while alleviating risks. Possesses hands-on business intelligence, with solid emphasis on surpassing sales goals while growing market share and company brand. Committed to building and developing consistent and high performing sales teams. Mentors, coaches and develops sales teams to meet business goals. Motivates sales team to achieving annual sales goals and year over year (YOY) sales metrics. Demonstrated record of negotiating and closing lucrative sales deals. Develops and maintains solid relationships with internal and external stakeholders’ at all organizational levels. Proven operations management skills, with proficiency in creating and implementing sales plans. Leads marketing initiatives, and trains and develops sales teams to success. Highly organized and analytical, with attention to details. Impressive verbal and written communication skills.

Overview

26
26
years of professional experience

Work History

Regional Sales Manager

Varsity Yearbook
12.2022 - Current
  • Attract, recruit, retain and develop a high-performing team to meet both short and long-term company goals. Conduct routine succession planning and provide updates to the Regional Director.
  • Communicate effectively with teams on business goals and monitor their performance in an on-going manner to ensure results are delivered, and sales/metric goals are achieved, inclusive of meaningful recognition and clear accountability.
  • Foster an inclusive culture and collaborative work environment that invites feedback and associate participation and is consistent with the company Vision – Mission – Values.
  • Set stretch goals for the team that challenge, engage and invigorate their effort to continuously improve performance.
  • Identify and solve problems with sustainable solutions that align with the company strategic and tactical plans, policy, and procedures.
  • Maintain a sharp awareness of the competitive environment and communicate observed opportunities with your corporate partners.

National Sales Manager

Apex Learning
10.2012 - 02.2022

• Accountable for leading a team consisting of up to 12 Account Executives responsible for selling proprietary digital curriculum solutions to new and existing school district clients nationwide.
• Perform HR duties including employee hiring, training and development of successful sales professionals.
• Model effective solution selling, and build strong customer relationships to meet business needs.
• Direct and support sales team throughout successful deal negotiations and closings.
• Collaborate with VP of Sales and CEO in developing sales strategy and sales execution tactics.
• Deliver targeted sales reports to VP of Sales, providing strategic sales plan data as needed.
• Launch reliable monthly, quarterly and annual sales forecasting model to support business
requirements.
• Partner with Accounts Executives in closing strategic sales opportunities and build and maintain effective working relationships with cross-functional departments.
• Co-develop annual plans with each Account Representative to increase account sales in assigned territory.
• Leverage industry best practices in building and maintaining lucrative relationships within accounts.
• Establish and track metrics to ensure metrics achievement to meet annual sales target.
• Travel territory-wide to observe, support and coach Account Representatives face-to-face and provide feedback.
• Facilitate effective online presentations and demonstrations of Apex Learning’s digital curriculum solutions.
• Maintain current knowledge of market and assigned territories.

Sales Trainer

Apex Learning
10.2011 - 10.2012
  • Developed new hire training curriculum in adherence with company expectations for incoming and existing sales professionals.
  • Facilitated orientation sessions to advise and prepare new sales representatives on effective sales process.
  • Developed individual coaching plans, provided resources, and completed drive-along appointments with senior representatives.
  • Assessed and determined training needs by observing sales encounters in real-time, analyzing sales results reports, and consulting with sales managers
  • Assisted staff in developing individual results by maintaining policy and procedure resources, delivering coaching, facilitating training sessions, and developing outcome improvement resources.
  • Improved training effectiveness through targeted development of new approaches and techniques.

Sales Representative

Apex Learning
11.2007 - 09.2011

• Created and executed annual sales plan to maximize sales in assigned territory.
• Met and exceeded annual sales target for new business by 120%.
• Developed company’s brand awareness and drove digital curriculum solutions with all school districts territory-wide.
• Implemented robust prospecting activities in accordance with best practices to generate new business.
• Partnered with prospects throughout the sales process, closing consecutive lucrative sales deals.
• Assessed and identified clients’ business needs, effectively positioning proprietary digital curriculum solutions to meet clients’ needs.
• Built strong relationships with key decision makers and influencers within assigned territory, leveraging knowledge of company’s digital curriculum solutions to achieve goals.
• Delivered persuasive demonstrations of Apex Learning digital curriculum solutions, leveraging deep knowledge of competitive market analysis.

Home Loan Consultant

Bank of America/Countrywide Home Loans
01.2000 - 12.2007
  • Developed effective relationship with real estate agents community-wide, and attended relevant functions as company’s representative.
  • Maintained client files, evaluated credit scores, and guided clients through the application process in accordance with regulatory requirements.
  • Ordered appraisals and title insurance, collected payoffs from lenders, and scheduled closings.
    Documented files with borrower specific information, ensuring accurate financing disclosure statements and closings.
  • Collaborated with bank branch staff in cross-selling mortgage products and services, and provided assistance with closing and post-closing.

Education

Bachelor of Science - History And Art History

University of California, Los Angeles
Los Angeles, CA

Skills

    New Business Development
    ROI Maximization & Sales Forecasting
    Negotiation & Deal Closing
    Competitive Market Analysis
    Team Coaching & Development
    Territory Management & Presentation Delivery
    Sales Management & Account Development
    Operations Management & Strategic Planning
    Sales & Business Development
    Sales Program Creation
    Goals & Sales Plan Development
    Team Leadership & Sales Training
    Metrics Analysis & Reporting
    Coaching & Mentoring
    Processes & Procedures Development
    Sales Process Improvement
    Employee Relations & Discipline
    Performance Reviews
    Relationship Development
    Consultative/Solution Selling
    Competitive Market Analysis
    Pipeline /Funnel Management
    Sales Growth Strategies
    Client Retention & Customer Service
    Sales Closing & Contract Negotiation
    Directs Sales & Channel Management
    Salesforce Automation
    Prospecting & Cold Calling

Timeline

Regional Sales Manager

Varsity Yearbook
12.2022 - Current

National Sales Manager

Apex Learning
10.2012 - 02.2022

Sales Trainer

Apex Learning
10.2011 - 10.2012

Sales Representative

Apex Learning
11.2007 - 09.2011

Home Loan Consultant

Bank of America/Countrywide Home Loans
01.2000 - 12.2007

Bachelor of Science - History And Art History

University of California, Los Angeles
Craig Bye