Proficient sales, marketing and account development professional with 15+ years’ experience developing and driving effective sales programs. Enthusiastic and methodical manager with capacity to identify and solve issues while alleviating risks. Possesses hands-on business intelligence, with solid emphasis on surpassing sales goals while growing market share and company brand. Committed to building and developing consistent and high performing sales teams. Mentors, coaches and develops sales teams to meet business goals. Motivates sales team to achieving annual sales goals and year over year (YOY) sales metrics. Demonstrated record of negotiating and closing lucrative sales deals. Develops and maintains solid relationships with internal and external stakeholders’ at all organizational levels. Proven operations management skills, with proficiency in creating and implementing sales plans. Leads marketing initiatives, and trains and develops sales teams to success. Highly organized and analytical, with attention to details. Impressive verbal and written communication skills.
• Accountable for leading a team consisting of up to 12 Account Executives responsible for selling proprietary digital curriculum solutions to new and existing school district clients nationwide.
• Perform HR duties including employee hiring, training and development of successful sales professionals.
• Model effective solution selling, and build strong customer relationships to meet business needs.
• Direct and support sales team throughout successful deal negotiations and closings.
• Collaborate with VP of Sales and CEO in developing sales strategy and sales execution tactics.
• Deliver targeted sales reports to VP of Sales, providing strategic sales plan data as needed.
• Launch reliable monthly, quarterly and annual sales forecasting model to support business
requirements.
• Partner with Accounts Executives in closing strategic sales opportunities and build and maintain effective working relationships with cross-functional departments.
• Co-develop annual plans with each Account Representative to increase account sales in assigned territory.
• Leverage industry best practices in building and maintaining lucrative relationships within accounts.
• Establish and track metrics to ensure metrics achievement to meet annual sales target.
• Travel territory-wide to observe, support and coach Account Representatives face-to-face and provide feedback.
• Facilitate effective online presentations and demonstrations of Apex Learning’s digital curriculum solutions.
• Maintain current knowledge of market and assigned territories.
• Created and executed annual sales plan to maximize sales in assigned territory.
• Met and exceeded annual sales target for new business by 120%.
• Developed company’s brand awareness and drove digital curriculum solutions with all school districts territory-wide.
• Implemented robust prospecting activities in accordance with best practices to generate new business.
• Partnered with prospects throughout the sales process, closing consecutive lucrative sales deals.
• Assessed and identified clients’ business needs, effectively positioning proprietary digital curriculum solutions to meet clients’ needs.
• Built strong relationships with key decision makers and influencers within assigned territory, leveraging knowledge of company’s digital curriculum solutions to achieve goals.
• Delivered persuasive demonstrations of Apex Learning digital curriculum solutions, leveraging deep knowledge of competitive market analysis.
New Business Development
ROI Maximization & Sales Forecasting
Negotiation & Deal Closing
Competitive Market Analysis
Team Coaching & Development
Territory Management & Presentation Delivery
Sales Management & Account Development
Operations Management & Strategic Planning
Sales & Business Development
Sales Program Creation
Goals & Sales Plan Development
Team Leadership & Sales Training
Metrics Analysis & Reporting
Coaching & Mentoring
Processes & Procedures Development
Sales Process Improvement
Employee Relations & Discipline
Performance Reviews
Relationship Development
Consultative/Solution Selling
Competitive Market Analysis
Pipeline /Funnel Management
Sales Growth Strategies
Client Retention & Customer Service
Sales Closing & Contract Negotiation
Directs Sales & Channel Management
Salesforce Automation
Prospecting & Cold Calling