Summary
Overview
Work History
Education
Skills
Timeline
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Craig Christopher

Fort Worth,TX

Summary

Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

25
25
years of professional experience

Work History

Principal Sales Representative

Aldridge
06.2020 - 01.2024
  • Increased sales revenue by building strong relationships with key clients and consistently meeting or exceeding targets.
  • Implemented effective sales strategies for consistent growth in market share and profitability.
  • Developed a comprehensive understanding of product offerings, allowing for tailored solutions to meet customer needs.
  • Collaborated with internal teams to improve product offerings, resulting in higher customer satisfaction rates.
  • Negotiated contracts with customers, securing long-term partnerships that generated recurring revenue streams.
  • Managed sales pipeline efficiently, ensuring timely follow-up on leads and opportunities for maximum conversion rates.
  • Delivered engaging presentations at industry events and conferences, raising brand awareness and generating new business leads.
  • Conducted regular competitor analysis to identify market trends and opportunities for growth.
  • Mentored junior sales representatives, sharing best practices and fostering a collaborative team environment.
  • Streamlined the sales process by implementing CRM tools, improving efficiency and increasing productivity.
  • Participated in ongoing training programs to stay current on industry trends and enhance product knowledge expertise.
  • Customized proposals based on client requirements, demonstrating value-added services that differentiate from competitors'' offerings.
  • Organized networking events aimed at strengthening existing relationships while cultivating new contacts within the industry.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.

Owner

Tarrant Technology Partners
03.1999 - 06.2020
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Consulted with customers to assess needs and propose optimal solutions.

Education

Bachelor of Arts - Speech Communication

Texas Christian University
Fort Worth, TX
05.1997

Skills

  • Contract Negotiation
  • Time Management
  • Problem Solving
  • Sales Team Collaboration
  • Customer Retention
  • Prospecting Techniques
  • Business Development
  • Deal Structuring

Timeline

Principal Sales Representative

Aldridge
06.2020 - 01.2024

Owner

Tarrant Technology Partners
03.1999 - 06.2020

Bachelor of Arts - Speech Communication

Texas Christian University

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Craig Christopher