Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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CRAIG CICHANOFSKY

Green Bay,WI

Summary

Dynamic sales leader with a proven track record, driving over $18 million in group dental and vision sales. Expert in strategic account development and client relationship management, leveraging strong sales strategies to exceed targets. Adept at project management and issue resolution, fostering lasting partnerships across diverse markets.

Overview

22
22
years of professional experience
1
1
Certification

Work History

RVP of Sales- Great Lake States

BrightBenefits, Inc
04.2020 - Current
  • Successfully managed the states of Wisconsin/Michigan/Minnesota/South Dakota/North Dakota/Ohio and South Carolina relationships.
  • Effectively developed a $5 Million block of Dental/Vision business.
  • Leveraged industry, competitor and product knowledge trends to shape value-added solutions and approaches.
  • Involved in all facets of the Company.
  • Underwriter for groups under 25 lives.

Sales Consultant

Unum/AlwaysCare Benefits, Inc.
Green Bay, WI
10.2018 - 04.2020
  • Managed a portfolio of Brokers/Agents from Green Bay to Milwaukee executing daily outbound calls and contacting new and existing customers to identify products and services that address critical needs.
  • Leveraged industry, competitor and product knowledge trends to shape value-added solutions and approaches.
  • Maintained productive relationships with existing clients through exceptional follow-up after sales.

Dental & Vision Specialist

Unum/AlwaysCare Benefits, Inc.
Green Bay, WI
01.2017 - 10.2018
  • Responsible for enhanced sales and marketing success in the Dental and Vision market in partnership with the Unum Michigan and Minnesota offices.
  • Additionally, responsible for contributing to sales goals through building relationships with other insurance professional.
  • Supported all sales team members to drive growth and development.
  • Helped positioned Unum products with the new dental and vision Lines In a team setting.
  • Collaborated with marketing team and management to achieve business and marketing strategy objectives.
  • Confidentially handled product presentations and enrollments for Sales Representatives.
  • Successfully worked with sales representatives to drive over $8 million in dental and vision sales in my territory in the first year of the product.

Regional Sales Manager

Unum/AlwaysCare Benefits, Inc.
Green Bay, WI
10.2006 - 01.2017
  • Successfully responsible for managing West Michigan/Upper Peninsula of Michigan parts of Wisconsin and Northern Illinois Territory.
  • Developed customized sales techniques to successfully sell and upsell to Agents/Brokers new and existing clients.
  • Gave benefit-oriented presentations that drove revenue growth.
  • Generated new business through successful networking and cold calling.
  • Successfully developed a $10 million block of business.

Regional Sales Representative

American Medical Security now UnitedHealthcare/Golden Rule
06.2003 - 08.2006
  • Managed several states SC/NC/GA/IN & FL.
  • Successfully worked with District offices to help position and sell our products.
  • Confidently developed agent relationships.
  • Successfully networked and cold called to create new relationships and business.

Education

Associates Degree - Business and Marketing

Northeast Wisconsin Technical College
Green Bay, WI
05.1991

Undergraduate Studies -

Lakeland College
Plymouth, WI
01.1988

Skills

  • Sales strategies and proposals
  • Project management
  • Prospecting and territory management
  • Strategic account development and management
  • Sales presentations and cross-selling
  • Upselling and client relationship management
  • Issue resolution

Certification

Life and Health Insurance, Licensed since 2004

Accomplishments

  • Unum Leader Circle Award, 04/2017
  • AlwaysCare Benefits Leaders Club, 2008-2016
  • Elite Performer Award, 2015-2017
  • Sales leader, 2020-2024

Timeline

RVP of Sales- Great Lake States

BrightBenefits, Inc
04.2020 - Current

Sales Consultant

Unum/AlwaysCare Benefits, Inc.
10.2018 - 04.2020

Dental & Vision Specialist

Unum/AlwaysCare Benefits, Inc.
01.2017 - 10.2018

Regional Sales Manager

Unum/AlwaysCare Benefits, Inc.
10.2006 - 01.2017

Regional Sales Representative

American Medical Security now UnitedHealthcare/Golden Rule
06.2003 - 08.2006

Associates Degree - Business and Marketing

Northeast Wisconsin Technical College

Undergraduate Studies -

Lakeland College

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