Summary
Overview
Work History
Education
Skills
Interesting facts about me
Timeline
Generic

Craig Colyar

Mesa,AZ

Summary

Highly experienced, bilingual executive with 26-year track record of success leading and growing business within direct sales, omnichannel, and international organizations. Diverse background working in billion-dollar companies, emerging/mid-range companies, and start-ups. Passionate about identifying opportunities and implementing innovative and practical business strategies that leverage the latest trends, technologies, and best practices to drive revenue, acquisition, and sales force growth.

Overview

26
26
years of professional experience

Work History

Sr. Vice-President, Sales & Sales Operations

Hugh & Grace
08.2023 - Current
  • Developed and executed strategic initiatives that grew order volume and unique sellers, achieving a 329% two-year CAGR.
  • Reworked the compensation plan to drive more customer selling behavior, while decreasing total P&L hit on compensation.
  • Owner of ideation, creation, and execution of incentives, promotions, contests, and product launches to drive energy and results during each quarter and season of the year.

Sr. Vice-President, Sales Strategy

Plexus Worldwide
06.2022 - 08.2023
  • Drove corporate revenue by creating strategies around product launches, campaigns, events, and business incentives that increased customer acquisition, customer loyalty, and sales force rank advancement.
  • Built systems that increased customer retention by 15% in first 3 months of new customer life cycle.
  • Overhauled entire onboarding journey to acquire new customers and reward sales force.
  • Led international markets, including Mexico, Australia, and Canada.
  • Presented and discussed strategy and initiative progress with senior business leaders.

General Manager, North America

Modere
11.2018 - 06.2022
  • Directed North America market through 300% growth over 3-year period.
  • Implemented growth and scalability strategies while managing P&L and delivering EBITA targets.
  • Led Advisory Board and sales force collaboration.
  • Launched new events strategy that drove sales force engagement, growth, consistency, and advancement.
  • Developed and delivered sales and marcom strategy for 10+ new product launches.
  • Led communication and sales force strategies during the pandemic; solving a myriad of problems and maintaining sales force belief and loyalty during uncertain times.
  • Created new sales force rewards program that helped increase customer acquisition by 30 to 100%.

Executive Director of Sales

Beachbody
06.2015 - 11.2018
  • Exceeded revenue targets through effective coaching, mentoring, and driving sales & incentives goals.
  • Increased regional revenue by 10-20% year-over-year.
  • Fostered performance development of sales force through ongoing coaching and mentoring on best practices.

Co-Founder, VP of Operations

Method 5 Fitness
05.2013 - 06.2015
  • Part of ownership team that created, developed and managed company from ideation, funding, to daily operations scaling it from zero to thousands of customers and hundreds of thousands in annual revenue.
  • Developed and implemented company's compensation/marketing plan, call center, merchant account, payment gateway, CRM tool, and consumable supplements.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Executive Director, Global Sales & Support

Morinda, Inc
09.2007 - 05.2013
  • Developed, coordinated, and deployed sales strategy and initiatives in North America and global markets.
  • Led and managed customer service division of 150+ employees providing inbound and outbound support across 40 countries and 12 languages.
  • Decreased employee turnover from 60% to 5% annually by creating employee engagement initiatives, service opportunities, and enhanced earning potential.

Regional Director of Sales

Morinda Inc
02.2004 - 09.2007
  • Implemented programs, incentives, and sales force training that helped increase revenue in market by 177%.
  • Exceeded all annual revenue and profit contribution goals for three consecutive years.

Sr. Sales Manager, Hispanic Market

Morinda Inc
01.2003 - 08.2004
  • Led US Hispanic market to 50% growth over 24 months, exceeding $40M in annual sales.
  • Presented, trained, and managed leadership communication & relationships in Spanish language.

Operations, Customer Experience, Sales Mgr

Morinda Inc
05.1999 - 01.2003
  • Developed and managed sales and operations initiatives for Mexico and Latin American markets.
  • Oversaw business development, including importation of over 40 new products into Mexico and Andean Region.

Education

B.A. Degree - Spanish, Business Management

Brigham Young University
Provo, UT
04.1999

Skills

  • Leadership: Internal Org & External Sales Force
  • Strategic Business Planning & Sales Enablement
  • Sales Force Collaboration
  • General Management / P&L Accountability
  • International Sales Leadership
  • Business Model & Comp Plan Architecture
  • Training and Field Development
  • Public Speaking, Presenting
  • Developing Events and Productions
  • Customer Service, Contact Center Management

Interesting facts about me

  • Father of 5 children, including triplet boys
  • Fluent in Spanish (lived in Spain and Mexico)
  • Cycling enthusiast: 15-time finisher of 205 mile LOTOJA bike race
  • Love all sports, outdoors, boating, snowmobiling, and travel

Timeline

Sr. Vice-President, Sales & Sales Operations

Hugh & Grace
08.2023 - Current

Sr. Vice-President, Sales Strategy

Plexus Worldwide
06.2022 - 08.2023

General Manager, North America

Modere
11.2018 - 06.2022

Executive Director of Sales

Beachbody
06.2015 - 11.2018

Co-Founder, VP of Operations

Method 5 Fitness
05.2013 - 06.2015

Executive Director, Global Sales & Support

Morinda, Inc
09.2007 - 05.2013

Regional Director of Sales

Morinda Inc
02.2004 - 09.2007

Sr. Sales Manager, Hispanic Market

Morinda Inc
01.2003 - 08.2004

Operations, Customer Experience, Sales Mgr

Morinda Inc
05.1999 - 01.2003

B.A. Degree - Spanish, Business Management

Brigham Young University

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