Adobe Creative Suite
Craig Connolly
Avon,Connecticut
Summary
Highly analytical marketing leader with 20 years of experience building and launching brands that drive revenue, attract and convert customers, and increase market share. Seeking a senior role to leverage expertise in strategic marketing, enterprise planning, and marketing process improvement. Applies a team approach and creative skillset to engage audiences, motivate internal teams, and inspire product and process innovation. Excels in collaborative, goal-driven environments.
Overview
17
17
years of professional experience
Work History
Managing Partner
Altmore Partners
Hartford, Connecticut
11.2019 - Current
- Co-Founder of strategic marketing and brand research consulting firm specializing small to midsize organizations.
- Engaged clients' marketing and management teams via interactive workshops and 1:1 consulting to improve skills related to strategic marketing plan development, branding, and stakeholder communications.
- Developed comprehensive business plans for clients articulating a path to significant revenue growth and expansion opportunities.
- Established and implemented business procedures and process improvements.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
Managing Director, Marketing and Communications
Connecticut Green Bank
09.2014 - 10.2019
- Builder and supervisor of a seven-member marketing, communications, and community outreach team for the nation's first renewable energy-focused green bank
- Spearheaded development and execution of all marketing campaigns and outreach efforts resulting in over $1.2B of private investment and 26,000 new renewable energy projects
- Increased year-over-year market penetration from 15% to 45% in commercial and residential market segments
- Measured a 70% increase in brand recognition and stakeholder engagement over four years
- Recipient of Harvard University’s "Innovation in American Government Award". Author of “Sparking the Green Bank Movement” and member of winning team presentation http://vimeo.com/ 226839696/5c6e0113b9 -
Director of Marketing
Nutur Health
01.2012 - 08.2014
- Marketing leader charged with the development of new business segment strategy and execution of multi-channel go-to-market campaigns for the commercial business line
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead-generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Organized and executed robust, creative experiential marketing events.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Managed annual marketing budget in excess of $2m.
Marketing Director
Aetna Inc.
02.2008 - 03.2011
- Owner of annual strategic marketing plan and $5m budget for Aetna Behavioral Health and Resources for Living (RFL) employee assistance plan (formerly Aetna EAP)
- Re-branded the $1 billion Aetna Employee Assistance Plan business to "Aetna Resources for Living" ultimately growing to become the second-largest EAP in the country
- Increased market penetration through industry vertical-specific campaigns resulting in over 550K new health plan members within the first year alone.
- Led first market segmentation and strategic marketing process improvement initiative resulting in an RFP finalist win rate that grew from 23% to 59% over 3 years.
- Evaluated competitor activity to inform strategic decision-making and sales collateral development.
- Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
Education
Exec.Certificate - Strategy & Innovation
MIT
Cambridge, Massachusetts2017
Master of Science - Integrated Marketing
Northwestern University
Evanston, Illinois2007
Bachelor of Arts - Political Science
University of Connecticut
Storrs, Connecticut2005
Skills
- Strategic Marketing & Planning
- Branding / Rebranding
- B2B & B2C Product Marketing
- Corporate Communications & Media Relations
- Omnichannel & Multichannel Marketing
- CRM
- Creative Direction
- Partnership Development
- Trade Shows and Exhibits
- Team Building & Management
- Active Listening & Collaboration
- Proficiency in Adobe Creative Suite, Google Analytics, Jasper AI, ChatGPT
- User Experience & Creative Direction
- Multicultural Marketing
- Establishing KPI & ROI Metric Setting
- Stakeholder Relations
- Campaign Planning
- Communications Management
- Crisis Communications
- Creating Collateral
- Brand Positioning
- Consumer Behavior
- Video Storytelling
- PR Strategy
- Messaging Strategy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
Awarded Harvard University’s: 2017 Innovation in American Government Award. Author of “Sparking the Green Bank Movement” and member of winning team presentation.
Certification
Executive Certificate in Strategy and Innovation from Massachusetts Institute of Technology (2017)
Quote
Art is the highest form of hope.
Gerhard Richter
Software
Microsoft Office
ChatGPT
Jasper AI
Google Analytics
Languages
English
Native or Bilingual
Spanish
Elementary
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Work from home optionWork-life balanceCompany CulturePaid time offCareer advancement401k matchStock Options / Equity / Profit SharingPersonal development programsAffiliations
- Recycle CT
Interests
Fine Art
Running
Coaching Soccer
Travel
Timeline
Managing Partner
Altmore Partners
11.2019 - Current
Managing Director, Marketing and Communications
Connecticut Green Bank
09.2014 - 10.2019
Director of Marketing
Nutur Health
01.2012 - 08.2014
Marketing Director
Aetna Inc.
02.2008 - 03.2011
Exec.Certificate - Strategy & Innovation
MIT
Master of Science - Integrated Marketing
Northwestern University
Bachelor of Arts - Political Science
University of Connecticut
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