Craig Grams
Zephyrhills,Florida
Summary
Results-driven Senior Product Manager with over a decade of experience steering cross-functional teams in the development and optimization of digital solutions, including mobile apps and CRM platforms. Expert in Agile methodologies and AI-driven analytics, achieving a 25% reduction in manual errors through automation and a $600K revenue increase via enhanced SEO strategies. Proven ability to streamline product release timelines by 20% through efficient workflows, with a strong focus on delivering scalable solutions that align with business objectives. Demonstrates exceptional leadership, communication, and problem-solving skills to drive project success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Manager
Launch X Marketing
Tampa, FL
05.2024 - Current
- Led the development and execution of digital product strategies, aligning business objectives with customer needs.
- Collaborated with cross-functional teams to enhance SEO strategies, resulting in a 30% increase in organic traffic.
- Implemented SQL-based data validation processes, ensuring 99% data integrity across reporting systems.
- Developed KPI dashboards to measure campaign success, leading to a 20% improvement in conversion rates.
- Analyzed data from various sources such as customer feedback, usage metrics, A and B testing results to inform product decisions.
Senior Technical Product Manager
MoneyCorp Inc
10.2022 - 04.2024
- Led the design and execution of MS D365, enhancing system scalability.
- Created SQL APIs to boost partner integration by 40%, lowering processing time.
- Optimized release timelines by 20% by integrating best practices in Agile workflows.
- Conducted customer and stakeholder interviews to identify needs and requirements.
- Completed thorough risk assessments and deployed management and response strategies to prevent roadblocks.
- Led strategic planning sessions for design and construction management.
- Assisted in developing training materials related to use of new technologies by staff members.
- Streamlined operational efficiencies by creating employee schedules, managing payroll, controlling inventory, organizing appointments and executing project compliance procedures.
- Kept project teams on-task with proactive control of budgets, schedules and scopes.
- Facilitated communication between stakeholders regarding progress updates on projects and initiatives.
Product Manager, Marketing & Analytics
Ashley Furniture
Tampa, FL
09.2021 - 10.2022
- Facilitated a brand overhaul by migrating over 100,000 instances from Salesforce.
- Created robust API integrations with Contentstack Headless CMS, leading to a 35% increase in content scalability.
- Drafted comprehensive user stories, epics, and acceptance criteria to enhance project workflows.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Delivered marketing strategy updates to upper-level management.
- Generated reports detailing progress against goals set by executive team members.
- Developed marketing strategies based on corporate objectives and market trends.
- Developed processes and procedures ensuring timely delivery of high-quality products.
- Conducted product demonstrations, testimonials, and benchmarks for evaluating performance.
- Conducted thorough evaluations post-launch to assess feature rollout performance.
E-Commerce Product Manager
Traxxas 3D
Tampa, USA
04.2020 - 08.2021
- Oversaw entire e-commerce product lifecycle increasing online sales by 15%.
- Performed in-depth market research to uncover potential growth areas.
- Integrated payment gateways improve security of transactions.
Marketing Product Manager
Valor Fitness
Tampa, USA
03.2019 - 03.2020
- Enhanced product roadmaps and UX design to boost customer retention by 18%.
- Reduced processing time through advanced SQL API development for seamless integrations.
- Devised and executed SEO strategies resulting in $600K organic revenue growth.
E-Commerce Manager
Marcio Cruz Brazilian Jiu-Jitsu
Tampa, USA
05.2014 - 02.2020
- Spearheaded the transition of e-commerce platform to Shopify, boosting sales by 30%.
- Enhanced SEO strategies to minimize web page load times, achieving an impressive 1.2 seconds.
- Implemented UTM tracking, increasing campaign ROI by 20% through improved marketing attribution.
Digital Product Manager
Aristocrat Technologies
06.2015 - 12.2017
- Spearheaded the Digital Experience Initiative, linking player web portals with Player Club databases.
- Oversaw comprehensive casino system migrations, maintaining smooth data transfers with 99.8% accuracy.
- Enhanced project delivery and financial management through Clarity PPM, increasing budget efficiency by 15%.
Education
Bachelor of Science - Completed 90/124 Credits
Devry University
Chicago, IL02.2008
Skills
- Agile Leadership
- Product Lifecycle Management
- AI-Driven Product Analytics
- CRM and CMS Integration
- API Development and System Migrations
- Cross-functional team collaboration
- SQL-based data migrations
- Risk and Compliance Management
- Production Support
- API Development
- KPI tracking
- Azure DevOps
- Research and trend analysis
- Troubleshooting and QA
- Competitor tracking
- Stakeholder relations
- Teamwork and collaboration
- Roadmap development
- CSS, HTML
- Strategic planning
- Data-driven decision making
- A/B testing
- User and UX research
- Stakeholder communications
- Product backlog management
- Product vision and strategy
- Jira, Atlassian
- Stakeholder alignment
- Requirements gathering
- Software development
Certification
- AI for Product Management Certification, Pendo, 01/01/2025.
- Product-led Certification, Pendo, 01/01/2025.
- Product Management Certification, UC San Diego, 01/01/2025.
- Product Analytics Certification, Pendo, 01/01/2025.
- Online Marketing Certified Professional (OMCP), OMCP, 01/01/21.
- Master Project Manager, ATI Aristocrat Technologies, 01/01/2017.
- Master Certification for Project Managers, EMEA, Oasis Loyalty - ATI, 01/01/16.
- EMEA Compliance Certification, ATI, 01/01/2015.
- Impact Sales Training Certification, The Brooks Group.
Technology Proficiency
- Salesforce Community Cloud
- MS Dynamics 365
- Contentstack Headless CMS
- SQL-based Data Migrations
- API Development (REST, GraphQL, SOAP)
- KPI Tracking
- AI-driven Insights
- Tableau
- Power BI
- Project & Compliance Management: Risk Mitigation
- Clarity PPM
- Jira
- Azure DevOps
Additional Qualifications
- Measurable Impact: Demonstrated revenue growth, efficiency improvements, and system scalability enhancements across multiple roles.
- Cross-industry expertise: Experience spanning e-commerce, financial services, SaaS, gaming, and consumer brands.
Accomplishments
- Ashley Furniture managed SEO strategies for a platform with 17.2 million monthly visitors, collaborating with Merkle to identify and fix website errors that were blocking $1M in annual revenue
- Led the creation of a 'Better, Faster, Smarter Content' strategy to enhance Ashley Furniture’s omnichannel marketing, improving content across 155+ countries and 20,000+ storefronts, and improved organic traffic by 35% within one year through comprehensive SEO strategies
- Legacy Migration Team Lead: Led the migration of over 100,000 URLs from Salesforce using Contentstack, a headless CMS
- Spearheaded the integration of player web portals with the Player Club database, increasing user engagement, and streamlining operations for online gaming legalization
- Led the migration from WordPress to Shopify, improving system reliability and scalability, and reducing website page load time from over 3 seconds to 1.2 seconds, enhancing user experience
- Executed promotional strategies, increasing customer acquisition by 20%, and generating $600,000 in additional organic revenue
References
References available upon request.
Timeline
Product Manager
Launch X Marketing
05.2024 - Current
Senior Technical Product Manager
MoneyCorp Inc
10.2022 - 04.2024
Product Manager, Marketing & Analytics
Ashley Furniture
09.2021 - 10.2022
E-Commerce Product Manager
Traxxas 3D
04.2020 - 08.2021
Marketing Product Manager
Valor Fitness
03.2019 - 03.2020
Digital Product Manager
Aristocrat Technologies
06.2015 - 12.2017
E-Commerce Manager
Marcio Cruz Brazilian Jiu-Jitsu
05.2014 - 02.2020
Bachelor of Science - Completed 90/124 Credits
Devry University
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